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Company Profile

VF Corp in Apparel

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on VF Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of VF Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of VF Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of VF Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: VF Corp

Strategic objectives and challenges

Competitive Positioning

Emerging market expansion helps sustain VF Corp

VF grows on outdoor and American classic image

Market Assessment

VF Corp remains over-reliant on the Americas

Outdoor activity focus supports outerwear sales

Geographic and Category Opportunities: Outdoor & Sports

VF Corp places emphasis on outdoor and action sports brands

Activities tilt leads domestic sales

Footwear presents the biggest opportunity in the US

Asia Pacific: VF creates new markets for outdoor and action sports

VF brings the great outdoors to Chinese consumers

Sportswear protected from discounting in Western Europe

Vans could appeal to Russian youth

Geographic and Category Opportunities: Jeans

VF’s jeans brands provide important route to emerging markets

Fast fashion steals share in mass-market jeans

Super premium jeans offer higher-margin business

US: Jeans brands show overreliance on wholesale channel

Price polarisation supports super premium sales in Europe

Lee: Tailored for the Chinese consumer

VF promotes functional denim in India

Brazil leads jeans sales in Latin America

Brand Strategy

VF shifts attention to outdoor and action sports brands

VF builds its portfolio through acquisition

Wrangler and Lucy offer targeted products for women

VF Corp’s e-commerce strategy remains fragmented

Operations

VF leverages economies of scale in production

Recommendations

Streamline portfolio and focus on retail expansion

Samples

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