Brazilian banks are expected to continue to invest in the gaming industry, fostering new business models and leveraging growth opportunities in the forecast period. This is the case for Itaú, which recently partnered with Microsoft to launch Xbox All Access at the end of 2022.
The video games industry worldwide is currently leveraging the subscription business model, as this has already taken over the streaming segment, in which Netflix, Amazon, and HBO compete, for example. In the following years, cloud gaming should be the next step, and a reality in many countries, including Brazil, as an alternative to subscription platforms.
E-sports has been gaining significant momentum in Brazil in recent years and is set to be a driver of growth for video games in the forecast period. The country has produced numerous skilled players who have competed at the highest levels of international tournaments.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See All of Our DefinitionsThis report originates from Passport, our Video Games research and analysis database.
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