The growth of video games in Mexico is showing no signs of slowing down with the strong demand for online and mobile games set to continue fuelling the category’s dynamic performance. The high penetration of smartphones means even casual gamers can easily access a wide selection of video games to play, with an estimated four-fifths of Mexican gamers using smartphones to play video games, while only one fifth use static consoles.
Key to growth in video games is the creation of attractive titles that can entice consumers into parting with their money and which can encourage in-game purchases. As such, there will continue to be a steady stream of new launches across the various platforms.
Special promotions and gaming events are likely to be used to drive sales of video games over the forecast period both online and in stores. For example, Amazon México activated its first Gamer’s Week in January 2023 whereby consumers could gain access to special prices and discounts, while shoppers also had the option to pay for static consoles over 24-months when paying with certain bank cards.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See All of Our DefinitionsThis report originates from Passport, our Video Games research and analysis database.
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