Video Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

Country Report

Video Games in Switzerland

Jan 2024

The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers…

USD 1,195
Country Report

Video Games in Japan

May 2023

The top three console games software titles sold in Japan in 2022 were Pokémon Scarlet and Violet, Splatoon 3, and Pokémon Legends: Arceus – all from Nintendo, with Pokémon a group company of Nintendo. When continuing the list of the top 10, there…

USD 1,195
Country Report

Video Games in Thailand

May 2023

Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…

USD 1,195
Country Report

Video Games in Spain

May 2023

Due to stock disruption, inflation and reduced purchasing power, static consoles experienced a decrease in retail volume in 2022. The elimination of COVID-19 restrictions was another factor that marked the slowed down of the video games market, as…

USD 1,195
Country Report

Video Games in France

May 2023

In 2022, the value sales of video games in France declined again, having recorded strong positive growth in 2020 due to COVID-19 lockdowns and home seclusion. During this time, consumers searched for entertainment and ways to pass the time within the…

USD 1,195
Country Report

Video Games in Germany

Jul 2023

In 2022, the German video games industry was being driven by advancements in technology, a growing number of gamers, and increased societal interest in gaming and e-sports. The industry is centred around the development of next-generation consoles,…

USD 1,195
Country Report

Video Games in Romania

May 2023

Rampant inflation in 2022 forced consumers to tighten their belts and cut back on spending, such as travel and consumer foodservice. Many consumers continued to favour or turned to home entertainment, including video gaming. Therefore, following…

USD 1,195
Country Report

Video Games in Malaysia

May 2023

Mobile games was a key driver in video games spending in 2022, supported by a higher penetration of smartphones in the country and smartphones being considered an essential item rather than a luxury. As most local consumers already have a smartphone…

USD 1,195
Country Report

Video Games in Indonesia

May 2023

Video games in Indonesia saw more stable single-digit growth in current value terms in 2022 after the dynamism of the previous two years. Demand stabilised as Indonesia’s pandemic restrictions were lifted and people started returning to their normal…

USD 1,195
Country Report

Video Games in Mexico

May 2023

Mexico’s video game industry is thriving with it being positioned as one of the 10 most important markets globally, with 65.9 million gamers aged 6 or over in 2022, up from 64.1 million in 2021. Mexico has also become one of the top 10 exporters of…

USD 1,195
Country Report

Video Games in Canada

May 2023

Video games experienced a decline in value sales in 2022 as consumers resumed pre-pandemic lifestyles, resulting in reduced time spent at home. The normalisation of growth from the pandemic-induced highs contributed to this decline. Furthermore, the…

USD 1,195
Country Report

Video Games in India

Jun 2023

Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a…

USD 1,195
Country Report

Video Games in Poland

May 2023

The popularity of mobile gaming continued to grow at a pace in Poland due to high levels of smartphone and tablets ownership. Young audiences may be the core users, but mobile gaming is also becoming more popular among a wider audience, including…

USD 1,195
Country Report

Video Games in Italy

May 2023

In the main years of the Coronavirus (COVID-19) pandemic, 2020 and 2021, consumers increased their use of video games to kill time and spend time with family and friends, if often remotely. However, retail current value sales of video games started…

USD 1,195
Country Report

Video Games in Australia

May 2023

Video games saw an acceleration of growth during the first year of the pandemic, and although a slowdown in the growth momentum was seen in 2022 compared with 2020, growth remained solid. In 2022, players faced higher costs due to the impact of…

USD 1,195
Country Report

Video Games in Argentina

May 2023

While video games registered a very high double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world. Causes of inflation were multiple, including persistent…

USD 1,195
Country Report

Video Games in Turkey

May 2023

In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth…

USD 1,195
Country Report

Video Games in Taiwan

May 2023

Despite the economic challenges following the COVID-19 pandemic, video games in Taiwan has demonstrated moderate increases, with growth largely driven by a trend similar to that seen in traditional games and toys - increased purchases by older…

USD 1,195
Country Report

Video Games in Sweden

May 2023

There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as…

USD 1,195
Country Report

Video Games in Singapore

May 2023

Mobile gaming has been growing in popularity in Singapore in recent years, driven by the widespread adoption of smartphones, and the increasing availability of high-speed mobile networks. This trend is reflected in the increasing number of mobile…

USD 1,195
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