You are here: HomeSolutionsIndustriesAlcoholic Drinks
print my pages

Company Profile

Viña Concha y Toro SA (Wine)

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Viña Concha y Toro SA delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Viña Concha y Toro SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Viña Concha y Toro SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Viña Concha y Toro SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Company facts

Financial assessment

SWOT: Viña Concha y Toro

Key strategic objectives and challenges

Competitive Positioning

Viña Concha y Toro stays ahead of the global market

Concha y Toro moves up the ranking with strategic acquisition

A fragmented market

Market Assessment

Three countries underpin geographic coverage

Chile, the US and the UK essential to Concha y Toro

Still light grape category sees Concha y Toro ranked fourth

Geographic/Category Opportunities

The Americas lead in both primary and “secondary” markets

Chile: Domestic market importance on the wane

US recovery will power strong future growth

US acquisition sees Concha’s strategists plan for the future

Mexico’s impressive growth rate as consumer palette is educated

UK: A deal in every supermarket as brands cover key price points

Could Concha benefit from China’s mid-priced wine growth

Russians acquiring a taste for New World wines

Does South African office point to a new emerging market?

Brand Strategy

UK brands demonstrate strategic variety

New acquisition adds US to eponymous brand’s global coverage

Operations

Soil and cellaring determines quality, distribution determines profit

Recommendations

Brand strategy and geographic expansion

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!