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Country Report

Australia Flag Vitamins and Dietary Supplements in Australia

| Pages: 39

Price: US$900

About this Report

Executive Summary

TRENDS

  • Krill oil was the fastest selling vitamin and dietary supplement in 2013, growing by 180% to reach a value of $201 million. Krill oil is seen as a superior replacement to fish oils, much as fish oils were seen as a superior replacement to glucosamine. Krill oil has not only captured some of fish oils’ sales, but has also driven growth in the first time market. Manufacturers have exploited this through a combination of aggressive marketing strategies and it being the platform for numerous new product developments throughout 2013.

COMPETITIVE LANDSCAPE

  • Blackmores remained the number one brand in Australia in 2013 with a 17% value share. This is marginally down on 2012, which is reflective of a very competitive domestic landscape in Australia, with significant discounting across a variety of channels. Despite currently being the leading brand in Australia, Blackmores is under serious threat of losing its number one rank in the next twelve months. Blackmores had continually struggled over the review period to maintain growth consistent with its competitors and the category as a whole.

PROSPECTS

  • Vitamins and dietary supplements will continue to grow at a constant value CAGR of 7% over the forecast period. This is lower than the constant value CAGR of 10% seen over the review period due to emerging products approaching maturity and increased competition in Australia. This has forced manufacturers to look internationally to enhance growth prospects.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Australia?
  • What are the major brands in Australia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Australia - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2013
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
  • Table 3 Sales of Multivitamins by Positioning: % Value 2008-2013
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2008-2013
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
  • Table 7 LBN Brand Shares of Vitamins: % Value 2010-2013
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018

Vitamins and Dietary Supplements in Australia - Company Profiles

Blackmores Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Blackmores Ltd : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Blackmores Ltd: Competitive Position 2013

Pharmacare Laboratories Pty Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Pharmacare Laboratories Pty Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Pharmacare Laboratories Pty Ltd: Competitive Position 2013

Swisse Vitamins Pty Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Swisse Vitamins Pty Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Swisse Vitamins Pty Ltd: Competitive Position 2013

Consumer Health in Australia - Industry Context

EXECUTIVE SUMMARY

A healthy category in 2013

A warm winter cools sales

Sanofi-Aventis maintains its leading position

Distribution continues to evolve

Growth will slow over the forecast period

KEY TRENDS AND DEVELOPMENTS

TGA bans common ingredients in paediatric health products

Media, myth and magic – the tale of dietary supplements

Parapharmacy

Ageing in Australia: the active and the obese

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 12 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2008-2013
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
  • Table 18 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 9 OTC: Switches 2011-2013

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Milk Thistle
          • Saw Palmetto
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal/Traditional Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Analysis by Positioning
    • Herbal/Traditional vs Standard

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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