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Country Report

Vitamins and Dietary Supplements in Australia

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • Vitamins and dietary supplements grew by 9% in 2012, to reach sales of A$1.8 billion. The products are popular in Australia, with a high penetration rate amongst consumers. Health and wellness trends in Australian society and consumers seeking to pre-emptively avoid falling ill are two factors encouraging the supplementation of Australian diets. Concerns around the length of time foodstuffs spend in transit and storage also supported sales of vitamins and dietary supplements, as consumers are concerned that their required nutritional intake is not being met by diet alone.

COMPETITIVE LANDSCAPE

  • Blackmores was the leading brand in Australian vitamins and dietary supplements, with Blackmores Ltd accounting for 17% of sales in 2012. The brand celebrated its 80th year in 2012. The company benefits from a natural image and Australian provenance. The company’s offerings have broad retail distribution across the country and the company itself benefits from a well-respected and trusted brand name. The Blackmores brand was voted Australia’s most trusted vitamins and dietary supplements brand according to Reader’s Digest.

PROSPECTS

  • The vitamins and dietary supplements category is expected to see constant value sales rise at a 3% CAGR over the forecast period. Consumers will continue to value their health over this period, which will lead them to continue to choose products in this category in a bid to remain in peak condition and reduce the chances of falling ill.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Australia?
  • What are the major brands in Australia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Australia - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2012
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
  • Table 3 Multivitamin by Positioning 2007-2012
  • Table 4 Dietary Supplements by Positioning 2007-2012
  • Table 5 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
  • Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
  • Table 7 Vitamins Brand Shares by Value 2009-2012
  • Table 8 Dietary Supplements Brand Shares by Value 2009-2012
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017

Vitamins and Dietary Supplements in Australia - Company Profiles

Blackmores Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Blackmores Ltd: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Blackmores Ltd: Competitive Position 2012

Pharmacare Laboratories Pty Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pharmacare Laboratories Pty Ltd: Key Facts
  • Summary 5 Pharmacare Laboratories Pty Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Pharmacare Laboratories Pty Ltd: Competitive Position 2012

Swisse Vitamins Pty Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Swisse Vitamins Pty Ltd: Key Facts
  • Summary 8 Swisse Vitamins Pty Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Swisse Vitamins Pty Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Swisse Vitamins Pty Ltd: Competitive Position 2012

Consumer Health in Australia - Industry Context

EXECUTIVE SUMMARY

Sales see period of strong growth

Demographics and urbanisation shape consumer health developments

Blackmores leads brand sales

Health and beauty retailers hold ground against supermarkets’ expansion

Various factors drive forecast period growth potential

KEY TRENDS AND DEVELOPMENTS

Australia’s demographics

The economy: the best of times, the worst of times

Holistic approach to health care

Self-medication grows in importance with demand for health care

Distribution channel shifts

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 12 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2007-2012
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 15 Consumer Health Company Shares 2008-2012
  • Table 16 Consumer Health Brand Shares 2009-2012
  • Table 17 Penetration of Private Label by Category 2007-2012
  • Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 11 OTC: Switches 2010-2012

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Milk Thistle
          • Saw Palmetto
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market sizes
    • Company shares
    • Brand shares
    • Distribution
    • Analysis by positioning
    • Herbal/traditional vs standard
    • Pricing

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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