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Country Report

Australia Flag Vitamins and Dietary Supplements in Australia

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sales in vitamins and dietary supplements are supported by the strong brand equity of the leading players and healthy demand from Asian consumers. The top two players, Swisse and Blackmores, are Australian owned, with locally made products having a strong reputation both locally and overseas. Asian consumers, who have been unsettled by contamination issues in their homeland and are sceptical about locally manufactured products, view Australian-manufactured vitamins as high quality and effective. Asian demand led to growth in vitamins and dietary supplements in Australia in 2015, with Blackmores attributing positive sales to increasing demand from Asian customers. Furthermore, health and wellness trends continue to drive sales in vitamins and dietary supplements in 2015, with consumers looking to supplement their diet and prevent illness with vitamins and dietary supplements. According to the Australian Institute of Health and Welfare’s 2014 health report, more than 90% of Australians do not eat the recommended five servings of vegetables a day, with consumers looking to make up lost nutrients through the consumption of vitamins and dietary supplements.

COMPETITIVE LANDSCAPE

  • Swisse Wellness is expected to maintain its leading position in vitamins and dietary supplements in 2015, holding a 16% retail value share. The company overtook Blackmores in 2014 to become the leading player and the two companies closely compete for the leading position, with Blackmores expected to account for 15% of retail value sales. Swisse Wellness owns a wide range of products across the majority of vitamins and dietary supplements categories and the company is quick to respond to consumer trends, launching products in line with the changing environment such as vitamin K2, lecithin and a superfoods range.

PROSPECTS

  • Increased attention to health and wellness will support growth in vitamins and dietary supplements over the forecast period. The media and government have educated consumers on health issues and the reported health claims of vitamins and dietary supplements will drive demand. Australians are more health conscious and proactive, consuming vitamins and dietary supplements to supplement their diet and as a preventative measure. The ageing population is expected to be the key driver of growth, with those in the 65+ age bracket expected to be the fastest-growing segment of the population over the forecast period. Consumers are staying in the workforce longer and they will look to vitamins and dietary supplements to treat ailments and for self-care.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Australia?
  • What are the major brands in Australia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Australia - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2015
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Vitamins and Dietary Supplements in Australia - Company Profiles

Blackmores Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Blackmores Ltd: Key Facts
  • Summary 4 Blackmores Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Blackmores Ltd: Competitive Position 2015

Nature's Care Pty Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nature’s Care Pty Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 Nature’s Care Pty Ltd: Competitive Position 2015

Pharmacare Laboratories Pty Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Pharmacare Laboratories Pty Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Pharmacare Laboratories Pty Ltd: Competitive Position 2015

Swisse Wellness Pty Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Swisse Wellness Pty Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 11 Swisse Wellness Pty Ltd: Competitive Position 2015

Vitaco Health Australia Pty Ltd in Consumer Health (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Vitaco Health Australia Pty Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 13 Vitaco Health Australia Pty Ltd: Competitive Position 2015

Consumer Health in Australia - Industry Context

EXECUTIVE SUMMARY

Consumer health delivers positive value growth in 2015

Calls for pharmacy deregulation

Mergers and acquisitions characterise the competitive environment

Discount pharmacies continue to increase presence

Proactive attitude to health is expected to support growth in consumer health

KEY TRENDS AND DEVELOPMENTS

Mergers and acquisitions characterise consumer health

Wearable technologies are expected to complement consumer health

Harper Review recommends pharmacy deregulation

MARKET INDICATORS

  • Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 15 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 16 Sales of Consumer Health by Category: Value 2010-2015
  • Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 14 OTC: Switches 2013-2015

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Chlorophyll
          • Cranberry
          • Olive Leaf Extract
          • Propolis
          • Spirulina
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
          • Lecithin
          • Lysine
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Supplement Nutrition Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Positioning
  • Analysis by Type
  • Fish Oils/Omega Fatty Acids by type
  • Herbal/Traditional vs Standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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