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Country Report

Costa Rica Flag Vitamins and Dietary Supplements in Costa Rica

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • The vitamins and dietary supplements category is significantly impacted by the ongoing changing circumstances in relation to the prevailing registration process in the country. The latest efforts made by different private players to simplify the existing regulations have made the local government (Health Agency) pass a temporary modification that exempts distributors from submitting certain product information, which is commonly required for drugs and is barely available for herbal supplements and herbal medicine. Even though previous circumstances are still impacting 2014’s dynamism, leading manufacturers (such as GNC) have already started to apply strategic decisions that might significantly change the coming months’ performance.

COMPETITIVE LANDSCAPE

  • GNC Costa Rica continued to lead vitamins and dietary supplements in 2014, accounting for 19% of retail value sales. GNC has managed to gain the confidence of the local population and consolidate its leading positioning thanks to its safe and well-selected product portfolio, which includes top-of-mind third party and GNC’s products. GNC has become the main 100% natural solution for a broad base of consumers. Grupo Farmanova Intermed is ranked second with a 7% retail value share, thanks to Pharmaton multivitamins, one of the best-selling brands in local drugstores.

PROSPECTS

  • The key forecast period story might develop around the ongoing opening of markets (as a result of the changing regulations in regard to product registration), which are already driving local players to increase their participation in terms of SKUs, marketing, and commercialisation strategies (exclusive distribution, regional growth). As a result, the category might start to see intensifying levels of competition in terms of product variety and better value-for-money offers, making vitamins and dietary supplements accessible to a wider base of local consumers, even in the case of GNC.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Costa Rica?
  • What are the major brands in Costa Rica?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Costa Rica - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2014
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2014
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  • Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  • Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019

Vitamins and Dietary Supplements in Costa Rica - Company Profiles

Bayer Centroamérica y El Caribe in Consumer Health (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bayer Centroamérica y El Caribe: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Bayer Centroamérica y El Caribe: Competitive Position 2014

GNC Costa Rica SA in Consumer Health (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 GNC Costa Rica SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 GNC Costa Rica SA: Competitive Position 2014

Laboratorios Stein in Consumer Health (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Laboratorios Stein SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Laboratorios Stein SA: Competitive Position 2014

Total Natural SA in Consumer Health (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Total Natural SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Total Natural SA: Competitive Position 2014

Consumer Health in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Rising self-care awareness and stressful lifestyles drive growth

Muscle relaxants: the most demanded OTC products

Bayer consolidates its leading position

Price differentials impact independent drugstores’ performance

Changes to regulatory landscape boost innovation

KEY TRENDS AND DEVELOPMENTS

Legislation changes emerge as a key theme across categories

Ever-growing awareness of self-care and prevention

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 12 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2009-2014
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 17 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 18 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements’ registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
            • Fish Oils
              • Cod Liver Oil
              • Other Fish Oils
            • Omega-3-6-9 (Fish and Non-Fish)
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Other Non-Herbal/Traditional Dietary Supplements
        • Paediatric Vitamins and Dietary Supplements
        • Tonics and Bottled Nutritive Drinks
        • Vitamins
          • Multivitamins
          • Single Vitamins
            • Vitamin A
            • Vitamin B
            • Vitamin C
            • Vitamin D
            • Vitamin E
            • Other Single Vitamins

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Analysis by Positioning
      • Analysis by Type
      • Herbal/Traditional vs Standard

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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