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Country Report

Vitamins and Dietary Supplements in France

| Pages: 51

Price: US$900

About this Report

Executive Summary

TRENDS

  • A general reassurance of the consumer base with regard to vitamins and dietary supplements helped to generate positive current value growth of 1% in 2012; even though the new EU list of approved health claims did not come into effect until December 2012. EFSA’s harmonised list of health and nutritional claims, as well as more genuine marketing campaigns by key players (with less over-promotion) contributed to regenerating a sense of confidence amongst potential buyers. Indirectly, consumers’ general defiance towards standard/chemical drugs also motivated them to adopt preventive rather than curative alternatives by opting for vitamins and dietary supplements to boost and/or maintain their health. Vitamins and dietary supplements also benefited from the switch of gingko biloba products to strict OTC, following a full delisting in March 2012; the category also continued to benefit from the earlier delisting of magnesium in late 2010.

COMPETITIVE LANDSCAPE

  • Laboratoires Pharmaceutiques Arkopharma led overall vitamins and dietary supplements in 2012, accounting for a 13% value share. The company continued to benefit from its diverse product line, positioned on natural and herbal traits, and also from its well-established brands. The combined sales from the company’s three top brands, Arkogélules, Phytofluide and Azinc, accounted for 8% of overall value sales of vitamins and dietary supplements in France. In addition to the good image and quality of these products, the company’s products enjoy an excellent price positioning, along with a very popular merchandising presence in chemists/pharmacies. In 2012, Laboratoires Pharmaceutiques Arkopharma was the fastest growing company in vitamins and dietary supplements, with an overall value growth rate of 2%.

PROSPECTS

  • Over the next five years, vitamins and dietary supplements is expected to increase by a negligible constant value CAGR. Considering that vitamins and dietary supplements represent a relatively buoyant category within consumer health, various players are actively entering different categories and offering new products. The potential value is likely to reach saturation over the forecast period, due to an excess on the supply side, leading to intense price competition and a depletion of the potential value. This trend has already begun, with various mass distribution brands strategising on volume sales by offering close substitutes or comparable products at much lower prices than the branded vitamins and dietary supplements often marketed via chemists/pharmacies.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in France?
  • What are the major brands in France?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in France - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements Brand Ranking by Positioning 2012
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
  • Table 3 Multivitamin by Positioning 2007-2012
  • Table 4 Dietary Supplements by Positioning 2007-2012
  • Table 5 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
  • Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
  • Table 7 Vitamins Brand Shares by Value 2009-2012
  • Table 8 Dietary Supplements Brand Shares by Value 2009-2012
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017

Vitamins and Dietary Supplements in France - Company Profiles

Arkopharma SA, Laboratoires Pharmaceutiques in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Laboratoires Pharmaceutiques Arkopharma SA: Key Facts
  • Summary 3 Laboratoires Pharmaceutiques Arkopharma SA: Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Laboratoires Pharmaceutiques Arkopharma SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Laboratoires Pharmaceutiques Arkopharma SA: Competitive Position 2012

Cooperation Pharmaceutique Francaise SAS (Cooper) in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Coopération Pharmaceutique Française SAS (Cooper): Key Facts
  • Summary 7 Coopération Pharmaceutique Française SAS (Cooper): Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Coopération Pharmaceutique Française SAS (Cooper): Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Coopération Pharmaceutique Française SAS (Cooper): Competitive Position 2012

Laboratoires URGO SA in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Laboratoires URGO SA: Key Facts
  • Summary 11 Laboratoires URGO SA: Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Laboratoires URGO SA: Competitive Position 2012

Novartis Group France SA in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Novartis Group France SA: Key Facts
  • Summary 14 Novartis Group France SA: Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Novartis Group France SA: Competitive Position 2012

Pierre Fabre SA, Laboratoires in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Laboratoires Pierre Fabre SA: Key Facts
  • Summary 17 Laboratoires Pierre Fabre SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 Laboratoires Pierre Fabre SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 19 Laboratoires Pierre Fabre SA: Competitive Position 2012

UPSA, Laboratoires in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 20 Laboratoires UPSA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 21 Laboratoires UPSA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 22 Laboratoires UPSA: Competitive Position 2012

Consumer Health in France - Industry Context

EXECUTIVE SUMMARY

De-reimbursement keeps growing in France

France welcomes the approved list of health and nutrition claims

Ameli pushes for more generics

Growing competition between pharmacists and other distribution channels

Moderate growth is expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

The French government continues its de-reimbursement policy because of mounting economic problems in the country

EU adopts vitamins and dietary supplements approved list of health and nutrition claims: roadmap for harmonisation in France

French bodies push for more generic drugs

Chemists/pharmacies is still the most frequented channel for consumer health, but faces growing competition

A lethargic socio-culture impedes the development of self-medication

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 12 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2007-2012
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 15 Consumer Health Company Shares 2008-2012
  • Table 16 Consumer Health Brand Shares 2009-2012
  • Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 19 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Advertising

Vitamins and dietary supplements registration and classification

Distribution channels

Self-medication/self-care and preventative medicine

Switches

  • Summary 23 OTC: Switches 2011-2012

DEFINITIONS

SOURCES

  • Summary 24 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Cranberry
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal Dietary Supplements
          • Lecithin
          • Yeast
          • Other Other Non-Herbal Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by positioning
  • Herbal/traditional vs standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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