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Country Report

France Flag Vitamins and Dietary Supplements in France

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • After more than a year of settlement of the new regulation from EFSA, marketers feared the worse for sales in vitamins and dietary supplements in particular. Most sources observed that the EFSA regulation (the harmonised list of the new 222 approved health and nutritional claims) was applied with certain confusion and a prolonged delay in 2013 and then followed by its application to most herbal/traditional dietary substances in 2014. However, the general impact for consumers was rather favourable according to mainstream manufacturers, as clarity was improved, and consequently, trust in dietary supplements was restored. Other sources generally felt that the new claims were quite restrictive, more particularly small and medium players who feared the effects of the obligation to publish medical surveys to justify claims on the finances of the most fragile operators.

COMPETITIVE LANDSCAPE

  • In a fragmented competitive environment, Laboratoires Arkopharma remained leader in vitamins and dietary supplements with a value share of 13% in 2014. The company’s leading position relied on its diverse product line, positioned on natural and herbal traits, and also on its well-established brands. The combined sales from the company’s three top brands, Arkogélules, Phytofluide and Azinc, represented 9% of overall value sales of vitamins and dietary supplements in France in 2014. In addition to the strong image and quality of these brands, the company’s products enjoyed excellent price positioning, along with a very popular merchandising presence in chemists/pharmacies. Coupled with its accurate anticipation of the consequences of the EFSA regulation, this enabled Laboratoires Arkopharma to expand at a similar robust pace in 2014 to its achievement in 2013.

PROSPECTS

  • Manufacturers will be reassured about the potential for vitamins and dietary supplements from now on. Although there is expected to be a decree on non-herbal substances in 2015 (after the aforementioned decree of plants in 2014), the most difficult part has been done. The new legislation from EFSA resulted in a clarification of the offering, with the withdrawal of “miracle” promises and a paradoxical development: while legislation is becoming tougher about claims in this area, vitamins and dietary supplements is increasingly aimed at preventing troubles. These products evolved from a status of well-being boosters to the status of preventative treatment, such as red rice yeast against cardiovascular problems. Consumers’ general defiance towards standard/chemical drugs should continue to motivate them to adopt preventive rather than curative alternatives by opting for vitamins and dietary supplements to boost and/or maintain their health.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in France?
  • What are the major brands in France?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in France - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2014
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2014
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  • Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  • Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019

Vitamins and Dietary Supplements in France - Company Profiles

Laboratoires URGO SAS in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Laboratoires URGO SA: Key Facts
  • Summary 4 Laboratoires URGO SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Laboratoires URGO SA: Competitive Position 2014

Consumer Health in France - Industry Context

EXECUTIVE SUMMARY

A combination of negative factors affects growth

Self-medication remains underdeveloped while non-OTC fares better

Players and brands specialising in vitamins and dietary supplements perform relatively well

Chemists/pharmacists continue to lead sales strongly

Modest prospects overall

KEY TRENDS AND DEVELOPMENTS

Unfavourable economic and climatic context for consumer healthcare

Non-OTC products successfully pass safety tests, while OTC products are still restrained by legislation and lack of self-medication

Increasing concentration witnessed in a still fragmented market that remains driven by chemists/pharmacies

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 12 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2009-2014
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 18 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 6 OTC: Switches 2012-2014

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Cranberry
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
          • Lecithin
          • Yeast
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Positioning
  • Analysis by Type
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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