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Country Report

France Flag Vitamins and Dietary Supplements in France

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • With the new regulation from EFSA, clarity regarding the offering of dietary supplements improved, and consequently trust in such products was restored. As a result, dietary supplements performed better than vitamins in 2015. Thus, as a whole, vitamins and dietary supplements increased by 2% in current terms in 2015, a similar performance compared to the average of the review period.

COMPETITIVE LANDSCAPE

  • Vitamins and dietary supplements is a fragmented category in France, with more than 60 players competing within it. Laboratoires Arkopharma led the category with a 13% value share in 2015. With a natural and herbal positioning, this player owns several highly recognised brands, including Arkogélules, Naturland and Cys-Control, to name just a few. In addition to the strong image and quality of its brands, the company’s products enjoyed excellent price positioning, along with a very popular merchandising presence in chemists/pharmacies. All these advantages allowed the company to increase its value sales and to reinforce slightly its value share in 2015.

PROSPECTS

  • The ageing population will be a major contributor to the development of this category over the forecast period. The French want to live longer and stay in shape, so they are increasingly adopting healthy lifestyles. These new practices include the prevention of diseases with the use of vitamins and dietary supplements. Natural and free of chemicals and more controlled due to new EFSA legislation, these products are likely to have a growing consumer base over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in France?
  • What are the major brands in France?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in France - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2015
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Vitamins and Dietary Supplements in France - Company Profiles

Laboratoires Arkopharma SA in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Laboratoires Arkopharma SA: Key Facts
  • Summary 4 Laboratoires Arkopharma SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Laboratoires Arkopharma SA: Competitive Position 2015

Laboratoires URGO SAS in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Laboratoires URGO SAS: Key Facts
  • Summary 7 Laboratoires URGO SAS: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Laboratoires URGO SAS: Competitive Position 2015

Oenobiol SAS, Laboratoire in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Laboratoire Oenobiol SAS: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Laboratoire Oenobiol SAS: Competitive Position 2015

Consumer Health in France - Industry Context

EXECUTIVE SUMMARY

Several factors prevent better performances

Medical devices used to circumvent the law and increase credibility among consumers

Small specialised players perform better than leading companies

Chemists/pharmacies will stay the most important distribution channel

Modest performances over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumers are increasingly proactive about staying healthy

Manufacturers launch consumer health products under the status of medical devices

The monopoly of chemists/pharmacists within OTC medicines will remain unchanged

MARKET INDICATORS

  • Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 15 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 16 Sales of Consumer Health by Category: Value 2010-2015
  • Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements: registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 11 OTC: Switches 2013-2015

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Cranberry
          • Red Rice Yeast
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
          • Lecithin
          • Yeast
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Supplement Nutrition Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Positioning
  • Analysis by Type
  • Fish Oils/Omega Fatty Acids by type
  • Herbal/Traditional vs Standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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