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Country Report

Kenya Flag Vitamins and Dietary Supplements in Kenya

| Pages: 31

Price: US$900

About this Report

Executive Summary

TRENDS

  • Thanks to current public health initiatives to promote the use of vitamins and dietary supplements, there is growing awareness of the contribution of various vitamins and dietary supplements to healthy living. Awareness was also stimulated by the direct selling agents of manufacturers of leading herbal/traditional dietary supplements, including Forever Living Products Kenya, Tianshi Health Products and GNLD Kenya. A growing proportion of the population now consumes various supplements on a regular basis, as they move towards preventative health care.

COMPETITIVE LANDSCAPE

  • The leading company in vitamins and dietary supplements in 2013 was Medley Pharmaceuticals, with a value share of 18%.

PROSPECTS

  • Vitamins and dietary supplements is expected to see a value CAGR of 2% at constant 2013 prices over the forecast period, in line with the increase in the number of health-conscious consumers in Kenya.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Kenya?
  • What are the major brands in Kenya?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Kenya - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
  • Table 3 Sales of Multivitamins by Positioning: % Value 2008-2013
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2008-2013
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
  • Table 7 LBN Brand Shares of Vitamins: % Value 2010-2013
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018

Vitamins and Dietary Supplements in Kenya - Company Profiles

Biodeal Laboratories Ltd in Consumer Health (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Biodeal Laboratories Limited: Key Facts
  • Summary 2 Biodeal Laboratories Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Biodeal Laboratories: Competitive Position 2013

Medley Pharmaceuticals Pvt Ltd in Consumer Health (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Summary : Medley Pharmaceuticals Ltd : Key Facts
  • Summary 5 Medley Pharmaceuticals Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Medley Pharmaceuticals Ltd: Competitive Position 2013

Consumer Health in Kenya - Industry Context

EXECUTIVE SUMMARY

Consumer health shows steady results

Self-medication continues to grow in Kenya

Pricing of medication in Kenya

GlaxoSmithKline East Africa continues to dominate consumer health in 2013

Independent drugstores remains the main distribution channel

Growth expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Government spending on health in Kenya

Counterfeit drugs: a potential crisis for Kenya

Rising levels of self-medication amongst Kenyans

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 12 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2008-2013
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 17 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 18 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 19 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
            • Fish Oils
              • Cod Liver Oil
              • Other Fish Oils
            • Omega-3-6-9 (Fish and Non-Fish)
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Royal Jelly
          • Sam-E
          • Other Non-Herbal/Traditional Dietary Supplements
        • Tonics and Bottled Nutritive Drinks
        • Vitamins
          • Multivitamins
          • Single Vitamins
            • Vitamin A
            • Vitamin B
            • Vitamin C
            • Vitamin D
            • Vitamin E
            • Other Single Vitamins

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Analysis by Positioning
      • Herbal/Traditional vs Standard

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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