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Country Report

Kenya Flag Vitamins and Dietary Supplements in Kenya

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Urbanisation is growing at a rapid rate in Kenya, with the country’s major cities expanding quickly to cater for rising population levels as more Kenyans enter white collar professions. The rising urban population, increasingly busy lifestyles and rising disposable income levels are all promoting value and volume growth in vitamins and dietary supplements in Kenya.

COMPETITIVE LANDSCAPE

  • The best performing company in vitamins and dietary supplements in 2015 was Medley Pharmaceuticals Pvt Ltd with a value share of 17%. Bio-Health took second position in the category in 2015 with a value share of 6%, while Ranbaxy Laboratories and Alston Garrard & Co were in third and fourth positions respectively, each with a value share of 5%.

PROSPECTS

  • Wider product availability, rising income levels and increased health awareness are also to continue driving growth in vitamins and dietary supplements over the forecast period. The growing numbers of people among Kenya’s young population, widespread poor eating habits and unbalanced nutrition are all set to lead to growth in volume and value sales of vitamins and dietary supplements over the forecast period as consumers look to supplement their diets. As a result, vitamins and dietary supplements is expected to increase in value at a CAGR of 5% over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Kenya?
  • What are the major brands in Kenya?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Kenya - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2015
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 6 Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 7 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 8 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 9 LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 10 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Vitamins and Dietary Supplements in Kenya - Company Profiles

Bio-Health Ltd in Consumer Health (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bio-Health Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 4 Bio-Health Ltd: Competitive Position 2015

GlaxoSmithKline East Africa Ltd in Consumer Health (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 GlaxoSmithKline East Africa: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 GlaxoSmithKline East Africa Ltd: Competitive Position 2015

Regal Pharmaceuticals Ltd in Consumer Health (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Regal Pharmaceuticals Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Regal Pharmaceuticals Ltd: Competitive Position 2015

Consumer Health in Kenya - Industry Context

EXECUTIVE SUMMARY

Consumer health records positive growth in 2015

Growing young population remains a key growth driver

GlaxoSmithKline continues to lead consumer health

Chemists/pharmacies remains the largest distribution channel

Strong growth expected during the forecast period

KEY TRENDS AND DEVELOPMENTS

Kenya’s emerging health and wellness culture

Government’s role in sustainable healthcare in Kenya

MARKET INDICATORS

  • Table 13 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 14 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 15 Sales of Consumer Health by Category: Value 2010-2015
  • Table 16 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 18 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 19 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 20 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 21 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 22 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Other Non-Herbal/Traditional Dietary Supplements
        • Paediatric Vitamins and Dietary Supplements
        • Tonics and Bottled Nutritive Drinks
        • Vitamins
          • Multivitamins
          • Single Vitamins
            • Vitamin A
            • Vitamin B
            • Vitamin C
            • Vitamin D
            • Vitamin E
            • Other Single Vitamins
        • Supplement Nutrition Drinks

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Analysis by Positioning
      • Analysis by Type
      • Fish Oils/Omega Fatty Acids by type
      • Herbal/Traditional vs Standard
      • Pricing

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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