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Country Report

Kenya Flag Vitamins and Dietary Supplements in Kenya

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Chemists/pharmacies in urban cities in Kenya are now selling vitamins and dietary supplements in smaller units to encourage purchase. The smaller pack sizes are also a way of cutting down on the high initial cost for consumers as these products are expensive. For example, vitamin E tablets can be purchased as single units for a value of KES 20-40, depending on the brand and manufacturer.

COMPETITIVE LANDSCAPE

  • The best performing company in 2014 in this category was Medley Pharmaceuticals Pvt Ltd with a value share of 18%.

PROSPECTS

  • Better incomes and increased health concerns will continue to drive growth. Kenya has a young population, and this will spur growth over the forecast period. Also, with the increase in the fast food culture, there is potential for increased demand for vitamins and dietary supplements due to unbalanced nutrition and poor eating habits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Kenya?
  • What are the major brands in Kenya?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Kenya - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2014
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2014
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  • Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  • Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019

Vitamins and Dietary Supplements in Kenya - Company Profiles

Bio-Health Ltd in Consumer Health (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bio-Health Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 4 Bio-Health Ltd: Competitive Position 2014

GlaxoSmithKline East Africa Ltd in Consumer Health (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 GlaxoSmithKline East Africa: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 GlaxoSmithKline East Africa Ltd: Competitive Position 2014

Regal Pharmaceuticals Ltd in Consumer Health (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Regal Pharmaceuticals Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Regal Pharmaceuticals Ltd: Competitive Position 2014

Consumer Health in Kenya - Industry Context

EXECUTIVE SUMMARY

Consumer health records value and volume growth

Growth of counterfeit drugs fuelled by rise of self-medication in Kenya

GlaxoSmithKline East Africa Ltd maintains lead in consumer health in Kenya

Chemists/pharmacies remain the major distribution outlets for medicine

Strong growth expected during the forecast period

KEY TRENDS AND DEVELOPMENTS

Burgeoning middle class, a growing health concern

Government spending on the health sector in Kenya

Changing population demographics: A potential disease burden

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 12 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2009-2014
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 17 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 18 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Non-Herbal/Traditional Dietary Supplements
          • Co-Enzyme Q10
          • Combination Non-Herbal/Traditional Dietary Supplements
          • Eye Health Supplements
          • Fish Oils/Omega Fatty Acids
            • Fish Oils
              • Cod Liver Oil
              • Other Fish Oils
            • Omega-3-6-9 (Fish and Non-Fish)
          • Glucosamine
          • Minerals
            • Calcium Supplements
            • Mineral Supplements
          • Probiotic Supplements
          • Protein Supplements
          • Other Non-Herbal/Traditional Dietary Supplements
        • Paediatric Vitamins and Dietary Supplements
        • Tonics and Bottled Nutritive Drinks
        • Vitamins
          • Multivitamins
          • Single Vitamins
            • Vitamin A
            • Vitamin B
            • Vitamin C
            • Vitamin D
            • Vitamin E
            • Other Single Vitamins

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Analysis by Positioning
      • Analysis by Type
      • Herbal/Traditional vs Standard

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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