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Country Report

Vitamins and Dietary Supplements in Mexico

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • The increased emphasis on preventive healthcare continued to be amongst the key drivers of demand for vitamins and dietary supplements in Mexico in 2012. This is a country in which many people have unhealthy diets and try to compensate for their poor eating habits through the use of these products.

COMPETITIVE LANDSCAPE

  • Vitamins and dietary supplements was led by Herbalife Internacional de México in 2012, with a 29% value share. The company benefits from targeting a wide population base of low- and middle-income consumers, and by having a large number of individual distributors. Ranked in a distant second in 2012 were Farmacias Similares with an 8% share and Boehringer Ingelheim Promeco with 6%.

PROSPECTS

  • Demographic factors such as the ageing population and the prevalence amongst the Mexican population of health problems such as diabetes or osteoporosis will continue to drive the growth of vitamins and dietary supplements, and also innovation in terms of products which meet specific nutritional needs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Mexico?
  • What are the major brands in Mexico?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Mexico - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
  • Table 3 Multivitamin by Positioning 2007-2012
  • Table 4 Dietary Supplements by Positioning 2007-2012
  • Table 5 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
  • Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
  • Table 7 Vitamins Brand Shares by Value 2009-2012
  • Table 8 Dietary Supplements Brand Shares by Value 2009-2012
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017
  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011

Vitamins and Dietary Supplements in Mexico - Company Profiles

Bayer de México SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bayer de México: Key Facts
  • Summary 3 Bayer de México: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Bayer de México SA de CV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Bayer de México SA de CV: Competitive Position 2012

Boehringer Ingelheim Promeco SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Boehringer Ingelheim Promeco SA de CV: Key Facts
  • Summary 7 Boehringer Ingelheim Promeco SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Boehringer Ingelheim Promeco SA de CV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Boehringer Ingelheim Promeco SA de CV: Competitive Position 2012

Farmacias Similares SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Farmacias Similares SA de CV: Key Facts
  • Summary 11 Farmacias Similares SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Farmacias Similares SA de CV: Competitive Position 2012

Genomma Lab Internacional SAB de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Genomma Lab Internacional SAB de CV: Key Facts
  • Summary 14 Genomma Lab Internacional SAB de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Genomma Lab Internacional SAB de CV: Competitive Position 2012

GlaxoSmithKline México SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 GlaxoSmithKline México SA de CV: Key Facts
  • Summary 17 GlaxoSmithKline México SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 GlaxoSmithKline México SA de CV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 19 GlaxoSmithKline México SA de CV: Competitive Position 2012

Herbalife Internacional de México SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 20 Herbalife Internacional de México SA de CV: Key Facts
  • Summary 21 Herbalife Internacional de México SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 22 Herbalife Internacional de México SA de CV: Competitive Position 2012

Merck-México SA in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 23 Merck-México SA: Key Facts
  • Summary 24 Merck-México SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 25 Merck-México SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 26 Merck-México SA: Competitive Position 2012

Pfizer SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 27 Pfizer SA de CV: Key Facts
  • Summary 28 Pfizer SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 29 Pfizer SA de CV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 30 Pfizer SA de CV: Competitive Position 2012

Consumer Health in Mexico - Industry Context

EXECUTIVE SUMMARY

Consumer health grows

Vitamins and dietary supplements grows significantly

Herbalife continues to consolidate its lead in consumer health

Internet retailing gains importance

Consumer health has the potential to continue growing

KEY TRENDS AND DEVELOPMENTS

Herbalife leads consumer health in Mexico

The Mexican economy is positive for the development of consumer health

Retailers make pharmacy services more attractive

Demographics is a key driver of consumer health

Herbal/traditional consumer health products increase in importance

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 12 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2007-2012
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 15 Consumer Health Company Shares 2008-2012
  • Table 16 Consumer Health Brand Shares 2009-2012
  • Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 19 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 31 OTC: Switches 2010-2012

SOURCES

  • Summary 32 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Aloe
          • Nopal
          • Spirulina
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal Dietary Supplements
          • Lecithin
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by positioning
  • Herbal/traditional vs standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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