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Country Report

Mexico Flag Vitamins and Dietary Supplements in Mexico

| Pages: 42

Price: US$990

About this Report

Executive Summary

TRENDS

  • Consumers are becoming more aware of the need to consume additional nutrients to those provided by daily meals. This situation benefited vitamins and dietary supplements, and companies made strong efforts in the mass media to show the products that were available for children, for older people and for stressed adults. Mexicans are trying to lead healthier lives; thus in many cases when they exercise or practice sport they look for vitamins which help them to achieve their fitness goals after working all day and being tired. In addition, due to their longer life expectancy older people have also been a good target, and brands are strongly promoting or innovating in terms of products for this age group, such as Caltrate from Pfizer. Similarly, Genomma Lab has various brands, such as M Force and Goicotabs, which are intended to improve consumers’ lives by helping them with specific needs, such as blood circulation and sexual endurance.

COMPETITIVE LANDSCAPE

  • The competitive environment in vitamins and dietary supplements was led by Herbalife Internacional de México in 2015, accounting for a 23% value share. It was the only company to hold a double-digit share in a very fragmented category. Farmacias Similares held a very distant second place, accounting for a 6% value share, and was closely followed by Boehringer Ingelheim Promeco, which accounted for a 5% share.

PROSPECTS

  • Over the forecast period vitamins and dietary supplements is expected to see a value CAGR of 4% at constant 2015 prices, to reach Mx$22.5 billion in 2020. Consumers are becoming more aware of the need to consume extra vitamins, minerals or dietary supplements in order to complement their daily needs. At the same time, the consumer trend towards a healthier way of life will lead to an increase in the consumption of vitamins and dietary supplements. Furthermore, rising life expectancy over the forecast period is also likely to drive growth and innovation over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Mexico?
  • What are the major brands in Mexico?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Mexico - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

SUPPLEMENT NUTRITION DRINKS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2015
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Vitamins and Dietary Supplements in Mexico - Company Profiles

Bayer de México SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bayer de México SA de CV: Key Facts
  • Summary 4 Bayer de México SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Bayer de México SA de CV: Competitive Position 2015

Boehringer Ingelheim Promeco SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Boehringer Ingelheim Promeco SA de CV: Key Facts
  • Summary 7 Boehringer Ingelheim Promeco SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Boehringer Ingelheim Promeco SA de CV: Competitive Position 2015

Farmacias Similares SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Farmacias Similares SA de CV: Key Facts
  • Summary 10 Farmacias Similares SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 11 Farmacias Similares SA de CV: Competitive Position 2015

Genomma Lab Internacional SAB de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Genomma Lab Internacional SAB de CV: Key Facts
  • Summary 13 Genomma Lab Internacional SAB de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 14 Genomma Lab Internacional SAB de CV: Competitive Position 2015

Herbalife Internacional de México SA de CV in Consumer Health (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Herbalife Internacional de México SA de CV: Key Facts
  • Summary 16 Herbalife Internacional de México SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 17 Herbalife Internacional de México SA de CV: Competitive Position 2015

Consumer Health in Mexico - Industry Context

EXECUTIVE SUMMARY

Health concerns and educational advertisements drive growth

New legislation writes-off 2014 VAT and closes tax loopholes for dietary supplements

Competitive environment is highly fragmented

Distribution gaps persist from late 2014, benefiting drugstores/parapharmacies

Fierce price competition to mitigate future value growth and boost volume growth

KEY TRENDS AND DEVELOPMENTS

Distribution channel disruptions negatively affect sales

Mergers and acquisitions change the consumer health market in 2014 and 2015

New legislation writes-off 2014 VAT and closes tax loopholes for dietary supplements

MARKET INDICATORS

  • Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 15 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 16 Sales of Consumer Health by Category: Value 2010-2015
  • Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 20 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 21 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 22 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

DEFINITIONS

SOURCES

  • Summary 18 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Aloe
          • Nopal
          • Spirulina
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
          • Lecithin
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Supplement Nutrition Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Positioning
  • Analysis by Type
  • Fish Oils/Omega Fatty Acids by type
  • Herbal/Traditional vs Standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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