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Country Report

Vitamins and Dietary Supplements in Russia

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2012 saw the development of vitamins and dietary supplements after the successful recovery of the category in 2011. Although the category did not see a significant volume sales increase, growth in value terms recovered and was twice as high as in 2009. From the fourth quarter of 2010, pessimism regarding the future economic situation in Russia became less intense, giving reason for optimism, which dominated during 2011. Consumers did not cut their spending on products that are not essential, such as vitamins and dietary supplements, which allow them to prevent health problems and improve their general health. The efforts of the largest manufacturers, such as Evalar and Pharmstandart, supported the growth of the category in 2012 by promoting their products on television and through the media. Popular television talk-shows also supported the development of the category in 2012.

COMPETITIVE LANDSCAPE

  • Evalar led vitamins and dietary supplements with an 8% value share in 2012. The company benefited from wide distribution and its strong brand. The company developed its own pharmacy chain in the key Moscow market. The company’s sales growth was supported by promotion on television and by its established distribution network. The company has a wide range of products, including large dietary supplements brands like Chernika-forte, Ovesol and Gepatrin and numerous brands with lower value sales. The company is constantly expanding its range of products.

PROSPECTS

  • Vitamins and dietary supplements is expected to show stable growth during the forecast period. The consumer base will widen due to efforts of manufactures and doctors. The availability and penetration of these products is relatively low in comparison with countries in Western Europe so there is plenty of room for future growth. Economic growth is expected in Russia over the forecast period, with incomes increasing, which will allow people to increase their spending on health and beauty. Busier lifestyles will increase the number of consumers taking specific dietary supplements, such as eye health products. The growth of information available on the internet and active marketing companies will also result in further category growth in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Russia?
  • What are the major brands in Russia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Russia - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Table: Dietary Supplements: Brand Ranking by Positioning 2012
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
  • Table 3 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
  • Table 4 Multivitamin by Positioning 2007-2012
  • Table 5 Dietary Supplements by Positioning 2007-2012
  • Table 6 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
  • Table 7 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
  • Table 8 Vitamins Brand Shares by Value 2009-2012
  • Table 9 Dietary Supplements Brand Shares by Value 2009-2012
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
  • Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017

Vitamins and Dietary Supplements in Russia - Company Profiles

Berlin Chemie Russia in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Berlin Chemie Russia: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Berlin Chemie Russia: Competitive Position 2012

Evalar ZAO in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Evalar ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Evalar ZAO: Competitive Position 2012

Ferrosan Consumer Health OOO in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Ferrosan Consumer Health OOO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Ferrosan Consumer Health OOO: Competitive Position 2012

Nycomed Russia-CIS in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nycomed Russia-CIS: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Nycomed Russia-CIS: Competitive Position 2012

Pharmstandart OAO in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Pharmstandart OAO: Key Facts
  • Summary 10 Pharmstandart OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Pharmstandart OAO: Competitive Position 2012

Sandoz ZAO in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Sandoz ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Sandoz ZAO: Competitive Position 2012

Sanofi-Aventis Russia in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Sanofi-Aventis Russia: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Sanofi-Aventis Russia: Competitive Position 2012

Unipharm Russia in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Unipharm Russia: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Unipharm Russia: Competitive Position 2012

Consumer Health in Russia - Industry Context

EXECUTIVE SUMMARY

Consumer health sees positive growth

Russian pharmaceutical clusters become a driver of development

Upward trend in the share of more expensive products continues

Changes in pharmacy retail and steady growth of direct sales continue

Growth of per capita consumption supports stable development

KEY TRENDS AND DEVELOPMENTS

Russian government puts further effort into reducing dependency on imports

Ban on OTC drug precursors entered into force

Burning question: to sell or not to sell OTC in stores?

Russia fights with self-treatment

Healthy lifestyle is driver of growth of vitamins and dietary supplements

TERRITORY KEY TRENDS AND DEVELOPMENTS

City Key Trends and Developments

St Petersburg

MARKET INDICATORS

  • Table 12 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 13 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 14 Sales of Consumer Health by Category: Value 2007-2012
  • Table 15 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 16 Sales of Consumer Health by City: Value 2007-2012
  • Table 17 Sales of Consumer Health by City: % Value Growth 2007-2012
  • Table 18 Consumer Health Company Shares 2008-2012
  • Table 19 Consumer Health Brand Shares 2009-2012
  • Table 20 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 21 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 22 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 24 Forecast Sales of Consumer Health by City: Value 2012-2017
  • Table 25 Forecast Sales of Consumer Health by City: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 18 OTC: Switches 2010-2012

DEFINITIONS

SOURCES

  • Summary 19 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Hawthorn
          • Rosehip
          • Sabelnik
          • Topinambur
      • Non-Herbal Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal Dietary Supplements
          • Yeast
          • Other Other Non-Herbal Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by positioning
  • Herbal/traditional vs standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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