print

Country Report

Russia Flag Vitamins and Dietary Supplements in Russia

| Pages: 45

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2013 saw continuation of the development of vitamins and dietary supplements in Russia. Its healthy growth is defined by Russians’ increasing awareness about the advantages of these products and their willingness to take preventive medication. Main players are active with promotions and a variety of propositions. Vitamins and dietary supplements aimed towards the solution of particular problems have become more distinctive, while distribution channels have crossed traditional pharmacies’ borders.

COMPETITIVE LANDSCAPE

  • Amway OOO led sales of vitamins and dietary supplements with a 6% value share in 2013, followed by Pharmstandart OAO and Evalar ZAO with the same value shares. The strong positions of these players are defined by well-established and effectively promoted brands. High presence within both vitamins and dietary supplements helps the companies to diversify the risks and play their parts within strongly growing sales. Nutrilite, Linex, Vitrum and Complivit remained the most powerful brands in terms of value sales of vitamins and dietary supplements in 2013. Increasing trust in dietary supplements has resulted in the strengthening growth of direct selling.

PROSPECTS

  • Vitamins and dietary supplements will continue to see healthy development in Russia during the forecast period. Consumers’ increasing education about these products, doctors’ recommendations and high promotion will support demand for vitamins and dietary supplements. People are expected to pay more attention to their health and take preventive measures rather than go to their doctors later on. The frequency of taking vitamins and dietary supplements will increase significantly. Stronger positioning is expected to be seen over the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Vitamins and Dietary Supplements Market Research Report

doc_excel_table.png Sample Vitamins and Dietary Supplements Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Russia?
  • What are the major brands in Russia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in Russia - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2013
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
  • Table 3 Sales of Multivitamins by Positioning: % Value 2008-2013
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2008-2013
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
  • Table 7 LBN Brand Shares of Vitamins: % Value 2010-2013
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018

Vitamins and Dietary Supplements in Russia - Company Profiles

Evalar ZAO in Consumer Health (Russia)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Evalar ZAO: Competitive Position 2013

Pharmstandart OAO in Consumer Health (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pharmstandart: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Pharmstandart OAO: Competitive Position 2013

Consumer Health in Russia - Industry Context

EXECUTIVE SUMMARY

Consumer health continues healthy growth tendency

Weight management still fastest developing

Direct sellers become stronger within consumer health

Chemists/pharmacies remains the core distribution channel

Vitamins and dietary supplements to witness healthy development

KEY TRENDS AND DEVELOPMENTS

Targeting a particular audience gains popularity

Changing legislation pushes manufacturers towards new standards

Chemists/pharmacies holds the prevailing position in Russian consumer health

Local manufacturers strive to compete with international consumer health players

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 12 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2008-2013
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 15 Sales of Consumer Health by City: Value 2008-2013
  • Table 16 Sales of Consumer Health by City: % Value Growth 2008-2013
  • Table 17 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 18 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 19 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 20 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 21 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 22 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
  • Table 23 Forecast Sales of Consumer Health by City: Value 2013-2018
  • Table 24 Forecast Sales of Consumer Health by City: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Hawthorn
          • Motherwort
          • Rosehip
          • Sabelnik
          • Topinambur
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal/Traditional Dietary Supplements
          • Glycine
          • Yeast
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Positioning
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here