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Country Report

South Africa Flag Vitamins and Dietary Supplements in South Africa

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of vitamins and dietary supplements in South Africa continue to be supported by middle- to high-income earners. From the perspective of lower-income earners, such products continue to be perceived as luxuries, and when faced with disposable income volatility, they are deemed as non-essential.

COMPETITIVE LANDSCAPE

  • Adcock Ingram led vitamins and dietary supplements with a value share of 14% in 2013, followed by Wyeth South Africa and Vital Health Foods, with shares of 11% and 9% respectively. Adcock Ingram and Vital Health Foods led dietary supplements in 2013 with value shares of 12% and 10% respectively. Adcock Ingram’s 2011 acquisition of Nutrilida Healthcare further solidified its position in vitamins and dietary supplements in South Africa.

PROSPECTS

  • Vitamins and dietary supplements is anticipated to see a constant value CAGR of 8% over the forecast period, with categories including probiotic supplements and vitamin C seeing double-digit growth. Advertising, marketing, price promotion and line extensions are expected to increase significantly over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in South Africa?
  • What are the major brands in South Africa?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in South Africa - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2013
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
  • Table 3 Sales of Multivitamins by Positioning: % Value 2008-2013
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2008-2013
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
  • Table 7 LBN Brand Shares of Vitamins: % Value 2010-2013
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018

Vitamins and Dietary Supplements in South Africa - Company Profiles

Adcock Ingram Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Adcock Ingram Limited: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Adcock Ingram Ltd: Competitive Position 2013

Aspen Pharmacare (Pty) Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Aspen Pharmacare (Pty) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Aspen Pharmacare (Pty) Ltd: Competitive Position 2013

Novartis South Africa (Pty) Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Novartis South Africa (Pty) Ltd: Competitive Position 2013

Vital Health Foods (Pty) Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 8 Vital Health Foods (Pty) Ltd: Competitive Position 2013

Consumer Health in South Africa - Industry Context

EXECUTIVE SUMMARY

Steady growth anticipated for consumer health

Rise in Single Exit Price (SEP)

Sports nutrition remains unregulated

Adcock Ingram continues to dominate

Stable forecast growth expected

KEY TRENDS AND DEVELOPMENTS

National Health Insurance

Economic pressures drive sales of OTC products and self-medication

New Drug Regulatory Agency

South Africans struggle with excess weight

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 12 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2008-2013
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
  • Table 18 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

DEFINITIONS

Sector and Category Definitions

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Grape Seed
          • Microalgae
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal/Traditional Dietary Supplements
          • Lecithin
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Positioning
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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