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Country Report

South Africa Flag Vitamins and Dietary Supplements in South Africa

| Pages: 41

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Consumers are increasingly getting better access to information, which helps to improve their knowledge in terms of leading healthy lives. South Africans are increasingly adopting a healthy diet as the main way of keeping healthy and avoiding common illnesses. For some consumers, vitamins and dietary supplements remain a viable option for the intake of various nutrients, including mineral supplements, vitamins and many other food nutrients which may not be sufficiently available in the foods consumed on a daily basis. Despite access to information encouraging healthy living, consumer spending remains limited by the lack of income growth relative to the rate at which the cost of living is rising. Most consumers cut back on products which are considered non-essential, which include vitamins and dietary supplements, leading to limited expansion of the category.

COMPETITIVE LANDSCAPE

  • Adcock Ingram led overall vitamins and dietary supplements in 2014 with a 15% value share. The company’s success is mainly due to its broad product portfolio, which is supported by its subsidiaries Nutrilida and Natrodale, which have all become important players within vitamins and dietary supplements, in which multiple brands exist.

PROSPECTS

  • Vitamins and dietary supplements is expected to see strong growth over the forecast period. Value sales are expected to increase by a CAGR of 6%at constant 2014 prices, but value growth is expected to be restricted by increased price competition as more brands enter the category. The lack of pricing regulations for manufacturers is expected to attract more players to enter the category with the aim of increasing their profit margins, which are usually rare, as any increase needs to be authorised by the MCC.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in South Africa?
  • What are the major brands in South Africa?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in South Africa - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2014
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2014
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  • Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  • Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019

Vitamins and Dietary Supplements in South Africa - Company Profiles

Adcock Ingram Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Adcock Ingram Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Adcock Ingram Ltd: Competitive Position 2014

Aspen Pharmacare (Pty) Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Aspen Pharmacare (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Aspen Pharmacare (Pty) Ltd: Competitive Position 2014

Novartis South Africa (Pty) Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Novartis South Africa (Pty) Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 8 Novartis South Africa (Pty) Ltd: Competitive Position 2014

Vital Health Foods (Pty) Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Vital Health Foods (Pty) Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 10 Vital Health Foods (Pty) Ltd: Competitive Position

Consumer Health in South Africa - Industry Context

EXECUTIVE SUMMARY

Demand increases despite poor economic growth

Consumers continue to seek value

Heritage brands continue to thrive in South Africa

Chemists/pharmacies remains the main distribution channel for OTC products

Self-medicating consumers are expected to stimulate growth

KEY TRENDS AND DEVELOPMENTS

Self-medication continues to benefit from the weakening economy

Vitamins and dietary supplements benefits from unregulated prices

Consumers struggle to manage their weight despite increased awareness

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 12 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2009-2014
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 18 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Grape seed extract
          • Microalgae
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
          • Lecithin
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Positioning
  • Analysis by Type
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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