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Country Report

South Africa Flag Vitamins and Dietary Supplements in South Africa

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Probiotic supplements posted the most dynamic current value growth in 2015 of 25%, despite the decline in disposable incomes across South Africa.

COMPETITIVE LANDSCAPE

  • Draft amendments to the regulations for vitamins and dietary supplements have now been published for comment. The significant cost involved in the registration process is expected to be particularly draining on smaller companies.

PROSPECTS

  • The implementation of the new legislation met with fierce resistance from the industry amid concerns that the definition of complementary medicines could force many products off the market. The Department of Health recognised that the rules contained areas that were ambiguous, not adequately addressed and that had gaps, all of which it envisaged could cause difficulties in implementation. Draft amendments to the regulations have now been published for comment and it is anticipated the result will be an overall loss to the economy.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in South Africa?
  • What are the major brands in South Africa?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in South Africa - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

SUPPLEMENT NUTRITION DRINKS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2015
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Vitamins and Dietary Supplements in South Africa - Company Profiles

Adcock Ingram Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

BACKGROUND

KEY FACTS

  • Summary 3 Adcock Ingram Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Adcock Ingram Ltd: Competitive Position 2015

Aspen Pharmacare (Pty) Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

BACKGROUND

KEY FACTS

  • Summary 5 Aspen Pharmacare (Pty) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Aspen Pharmacare (Pty) Ltd: Competitive Position 2015

Clicks Group Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

BACKGROUND

INTERNET STRATEGY

KEY FACTS

  • Summary 7 Clicks Group Ltd: Key Facts

PRIVATE LABEL

COMPETITIVE POSITIONING

Pfizer Laboratories (Pty) Ltd in Consumer Health (South Africa)

STRATEGIC DIRECTION

BACKGROUND

KEY FACTS

  • Summary 8 Pfizer Laboratories: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Pfizer Laboratories: Competitive Position 2015

Consumer Health in South Africa - Industry Context

EXECUTIVE SUMMARY

Steps towards international benchmarking

Healthy lifestyles in a weakening economy

Pharmaceutical private sector posts strong growth

Despite chemists/pharmacies remaining the dominant distribution channel, the drugstores/parapharmacies channel is increasing in popularity

Inflationary pressures continue to boost the growing trend of self-medication

KEY TRENDS AND DEVELOPMENTS

Increase in generic medication and private label competition and a wider range of products

A changing regulatory environment

Consumer confidence remains weak

MARKET INDICATORS

  • Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 15 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 16 Sales of Consumer Health by Category: Value 2010-2015
  • Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Grape seed extract
          • Microalgae
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
          • Lecithin
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Supplement Nutrition Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Positioning
  • Analysis by Type
  • Fish Oils/Omega Fatty Acids by type
  • Herbal/Traditional vs Standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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