print

Country Report

Vitamins and Dietary Supplements in the Philippines

Price: US$900

About this Report

Executive Summary

TRENDS

  • Local consumers of vitamins and dietary supplements continued to welcome new product developments. The improving health consciousness among Filipinos and their support for preventive medications encourages manufacturers to come up with new brands, new product variants, and new formulations to suit the emerging needs of consumers. During 2012, the most interesting new product developments were characterised by new formats that help make consumption of these products easier and more convenient. One such product is was CalChews by Pascual Laboratories, which is a calcium supplement with magnesium and vitamin K in a chewy sweet format. This new format overcomes consumer reluctance to take these products as they often have an unpleasant aftertaste. Category leader United Laboratories also introduced Vitapops in the country, which is a vitamin C in pop rock format that makes taking vitamins a fun experience for children.

COMPETITIVE LANDSCAPE

  • United Laboratories maintained its leadership in vitamins and dietary supplements with a 31% value share in 2012. The company’s outright lead stems from its portfolio of strong brands in vitamins that appeal to different demographics. For instance, its Ceelin brand leads in paediatric vitamins and dietary supplements while Enervon C, Myra E, and Revicon Forte are aggressive performers in adult vitamins. Its success is also tied to its competitive pricing approach. The company’s brands have very strong brand equity, built through regular advertising campaigns featuring high-profile local celebrities.

PROSPECTS

  • Vitamins and dietary supplements will continue to expand moderately during the forecast period. Health and wellness concerns among Filipinos will continue to drive performance. The prominence of preventive medication coupled with the more specific positioning of products in response to changing consumer lifestyles will boost demand for dietary supplements and vitamins. Furthermore, the expectation of a better economic performance in the country and the increase in employment will lead to greater consumer purchasing power in the medium term.

Samples (FAQs about samples):

doc_pdf.png Sample Vitamins and Dietary Supplements Market Research Report

doc_excel_table.png Sample Vitamins and Dietary Supplements Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Philippines?
  • What are the major brands in Philippines?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in the Philippines - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Dietary Supplements: Brand Ranking by Positioning 2012
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
  • Table 3 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
  • Table 4 Multivitamin by Positioning 2007-2012
  • Table 5 Dietary Supplements by Positioning 2007-2012
  • Table 6 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
  • Table 7 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
  • Table 8 Vitamins Brand Shares by Value 2009-2012
  • Table 9 Dietary Supplements Brand Shares by Value 2009-2012
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
  • Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017

Vitamins and Dietary Supplements in the Philippines - Company Profiles

Pascual Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pascual Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Pascual Laboratories Inc: Competitive Position 2012

Philusa Corp in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Philusa Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Philusa Corp: Competitive Position 2012

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 United Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 United Laboratories Inc: Competitive Position 2012

Consumer Health in the Philippines - Industry Context

EXECUTIVE SUMMARY

Consumer health sees moderate growth in 2012

Filipinos evolve to become more health conscious

United Laboratories strengthens its foothold in the market

Parapharmacies/drugstores remains the major channel for consumer health

Consumer health to see positive growth in medium term

KEY TRENDS AND DEVELOPMENTS

Generics gains more attention

Manufacturers invest in new product formats

Manufacturers’ promotional campaigns strengthen their foothold

New product variants cater to faster-paced lifestyles

Social media nurtures better manufacturer/consumer relationships

MARKET INDICATORS

  • Table 12 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 13 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 14 Sales of Consumer Health by Category: Value 2007-2012
  • Table 15 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 16 Consumer Health Company Shares 2008-2012
  • Table 17 Consumer Health Brand Shares 2009-2012
  • Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Milk Thistle
          • Saw Palmetto
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal Dietary Supplements
          • Glutathione
          • Other Other Non-Herbal Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by positioning
  • Herbal/traditional vs standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!