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Country Report

Philippines Flag Vitamins and Dietary Supplements in the Philippines

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • Though the decline in birth rate may have an unfavourable effect on the demand for paediatric vitamins, the ageing population, meanwhile, is presenting opportunities for growth for dietary supplements. With the decline in physical condition as one ages, dietary supplements are seen as helpful in warding off illnesses and in lengthening one’s productive years. As such, demand for products such as coenzyme Q10, fish oils/omega fatty acids, mineral supplements and glucosamine was vibrant in 2013 with the elderly being an important demographic group driving growth for these products.

COMPETITIVE LANDSCAPE

  • United Laboratories Inc remained the leader in vitamins and dietary supplements with its 30% value share in 2013. The company owns several products from branded ones to generics which together contribute to the company’s dominance of the category. Amongst Unilab’s strong brands are Ceelin, Revicon Forte, Enervon-C and Myra 300 E. The company is able to build consumer preference for its brands through adequate promotions, reasonable pricing and maintenance of a reputation for quality.

PROSPECTS

  • With the expected continuing decline in birth rate until 2018, the elderly are predicted to remain as a significant market group for various dietary supplements. The desire to live a full life until one’s senior years is likewise projected to remain strong. This will continuously drive demand for products such as omega 3-6-9 (fish and non-fish), which is predicted to register the highest constant value CAGR of 13% over the forecast period. With the increase in risk of heart diseases as one ages, demand for products that provide protection against cardiovascular illnesses is expected to remain vibrant, especially amongst the elderly.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Philippines?
  • What are the major brands in Philippines?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in the Philippines - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Dietary Supplements: Brand Ranking by Positioning 2013
  • Table 2 Multivitamins: Brand Ranking by Positioning 2013
  • Table 3 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
  • Table 4 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
  • Table 5 Sales of Multivitamins by Positioning: % Value 2008-2013
  • Table 6 Sales of Dietary Supplements by Positioning: % Value 2008-2013
  • Table 7 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
  • Table 8 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
  • Table 9 LBN Brand Shares of Vitamins: % Value 2010-2013
  • Table 10 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
  • Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
  • Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018

Vitamins and Dietary Supplements in the Philippines - Company Profiles

Pfizer Philippines Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 1 Pfizer Philippines Inc: Competitive Position 2013

Tynor Drug House Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Tynor Drug House Inc: Competitive Position 2013

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 United Laboratories Inc: Competitive Position 2013

Consumer Health in the Philippines - Industry Context

EXECUTIVE SUMMARY

Consumer health slows down in 2013

Herbal/traditional product choices increase

United Laboratories Inc sustains its leadership in 2013

Distribution continues to be mainly through parapharmacies/drugstores

Improvements expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Preference for branded products over generics remain

Choice of herbal/traditional products grows

Drugstores and pharmacies undergo changes and improvements

Government and industry players contribute towards improved health awareness

CATEGORY INDICATORS

  • Table 13 Number of Smokers by Gender 2008-2013

MARKET INDICATORS

  • Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 15 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 16 Sales of Consumer Health by Category: Value 2008-2013
  • Table 17 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 19 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 20 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 21 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 22 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Milk Thistle
          • Saw Palmetto
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal/Traditional Dietary Supplements
          • Glutathione
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Positioning
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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