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Country Report

Philippines Flag Vitamins and Dietary Supplements in the Philippines

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • More and more Filipino consumers are able to reach higher living standards through healthy lifestyles and preferences. This was made possible by the availability of high paying but more stressful jobs that boost not only the country’s economy but also the financial capabilities of individuals, especially of young professionals. To cope with stress at work, many young professional workers engage in sports-related activities such as running, hiking and swimming. To complement the healthy lifestyle that they strive for, consumers utilise the lively vitamins and dietary supplements environment to choose from a wide variety of products and brands. This occurrence resulted in 6% current value growth in 2015, reaching Ps22.2 billion.

COMPETITIVE LANDSCAPE

  • Vitamins and dietary supplements was led by United Laboratories Inc, with a value share of 26% in 2015, through its active promotions and wide range of products. However, the total share of multinationals relatively surpasses that of local companies due to the positive reputation of imported products. Because of the multitude of brands and products present, United Laboratories has the edge due to its top grossing popular brands such as Ceelin, Revicon and Enervon-C.

PROSPECTS

  • Vitamins and dietary supplements is expected to flourish to keep up with the trending healthy lifestyles of Filipino consumers, whether to improve physical looks or to improve living standards. This will be cemented by the improving economic status of the country through high paying jobs available for young professionals. Growth is predicted to record a stable 4% value CAGR at constant 2015 prices over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Philippines?
  • What are the major brands in Philippines?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in the Philippines - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

SUPPLEMENT NUTRITION DRINKS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2015
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Vitamins and Dietary Supplements in the Philippines - Company Profiles

Pascual Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Pascual Laboratories Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Pascual Laboratories Inc: Competitive Position 2015

Tynor Drug House Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tynor Drug House Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Tynor Drug House Inc: Competitive Position 2015

UHS Essential Health Philippines Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 UHS Essential Health Philippines Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 UHS Essential Health Philippines Inc: Competitive Position 2015

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 United Laboratories Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 United Laboratories Inc: Competitive Position 2015

Consumer Health in the Philippines - Industry Context

EXECUTIVE SUMMARY

Improved growth rates reflect gradual increase in opportunity for consumer health

Vibrant multi-level marketing industry benefits value sales

United Laboratories Inc remains as country’s biggest pharmaceutical company within consumer health

Drugstores/parapharmacies increases number of branches to remain as the biggest distribution channel

Slow-moving growth predicted over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing internet users create more informed consumers

Health awareness and Filipino culture strengthen growth for herbal/traditional remedies

Success of multi-level marketing companies benefits consumer health

MARKET INDICATORS

  • Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 15 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 16 Sales of Consumer Health by Category: Value 2010-2015
  • Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 20 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 21 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 22 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Milk Thistle
          • Saw Palmetto
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
          • Glutathione
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Supplement Nutrition Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Positioning
  • Analysis by Type
  • Fish Oils/Omega Fatty Acids by type
  • Herbal/Traditional vs Standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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