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Country Report

Philippines Flag Vitamins and Dietary Supplements in the Philippines

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • Vitamins and dietary supplements posted moderate growth in 2014, supported by increasing health-consciousness amongst local consumers. Filipinos continued to invest in their health and ward off health problems through the intake of vitamins and dietary supplements. These products are perceived as a measure to prevent various illnesses. The mantra “prevention is better than cure” was reflected in the ballooning spending on vitamins and dietary supplements which are positioned to provide energy, strengthen the immune system and ward off diseases. Vitamins and dietary supplements increased by 4% in current value terms in 2014, to reach PHP18.7 billion.

COMPETITIVE LANDSCAPE

  • Local pharmaceutical company United Laboratories was the leader in vitamins and dietary supplements in 2014. Owning and operating major brands such as Ceelin and Revicon Forte, amongst others, the company accounted for a 30% share of value sales in 2014. Other major players in 2014 included multinationals Pfizer Philippines and UHS Essential Health Philippines, with shares of 13% and 7% respectively. All of these companies derive their sales from a number of categories in vitamins and dietary supplements.

PROSPECTS

  • Vitamins and dietary supplements will strongly benefit from the dynamic economic performance expected for the Philippines over the forecast period. As employment opportunities and disposable incomes rise, Filipinos will be encouraged to invest in their health through vitamins and dietary supplements. Health-consciousness is expected to improve as the incidence of health threats and diseases brought about by unhealthy lifestyles increases. Meanwhile, companies are also expected to invest in campaigns which strengthen their health claims, thereby stimulating demand for their products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in Philippines?
  • What are the major brands in Philippines?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in the Philippines - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  • Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  • Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019

Vitamins and Dietary Supplements in the Philippines - Company Profiles

Pascual Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pascual Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Pascual Laboratories Inc: Competitive Position 2014

Tynor Drug House Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Tynor Drug House Inc: Competitive Position 2014

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 United Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 United Laboratories Inc: Competitive Position 2014

Consumer Health in the Philippines - Industry Context

EXECUTIVE SUMMARY

Consumer health in the Philippines experiences moderate growth

Marketing campaigns featuring celebrities are prevalent

United Laboratories maintains its lead in consumer health

Parapharmacies/drugstores remains the most important distribution channel

Consumer health is expected to see a sluggish performance in the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer health sees a slight acceleration of growth in 2014

The local market sees the entry of more generics and private label products

Consumer health companies continue to use high-profile celebrities to promote their brands

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 12 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2009-2014
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 17 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 18 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Milk Thistle
          • Saw Palmetto
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
          • Glutathione
          • Other Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics and Bottled Nutritive Drinks
    • Vitamins
      • Multivitamins
      • Single Vitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Positioning
  • Analysis by Type
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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