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Country Report

USA Flag Vitamins and Dietary Supplements in the US

| Pages: 55

Price: US$990

About this Report

Executive Summary

TRENDS

  • News outlets in 2014 were quick to pick up scientific studies questioning the necessity of vitamins and dietary supplements. While such studies are not new, their broad exposure through widespread news channels such as Reuters, NPR, TIME and the Wall Street Journal hampered growth in 2014, casting a shadow on what was otherwise a rapidly growing industry. In 2014 vitamins and dietary supplements grew 3% in value terms, the lowest year-on-year growth since 2002, and exhibited a review period CAGR of 5%. Several other factors contributed to slowing of vitamins and dietary supplements’ growth in 2014. Continued growth of fortified foods and naturally healthy foods ate into the growth of vitamins and dietary supplements, and previously high-growth categories such as fish oil and tonics and bottled nutritive drinks are beginning to experience saturation.

COMPETITIVE LANDSCAPE

  • NBTY Inc led companies with the largest share of value sales in 2014 at 7%, amounting to US$1.8 billion. The company’s lead stems from its various brands, including Nature’s Bounty, Puritan’s Pride, Osteo Bi-Flex, Sundown Naturals, and Solgar, which give the company a diverse spread of products appealing to different types of consumers through varying distribution channels.

PROSPECTS

  • Vitamins and dietary supplements are expected to continue experiencing strong growth over the forecast period for supplementation and preventative reasons. However, there are several factors which are expected to limit growth. Increased competition from outside the supplement industry, namely fortified drinks, is expected to pose the greatest threat to vitamins and dietary supplements in the future. Euromonitor International forecasts that fortified drinks will grow by 2% over the forecast period, tapping into the growth vitamins and dietary supplements have been able to sustain over several years. While fortified foods are a threat to the industry, it is expected that they would impact soft-users the most; that is, consumers who are more likely to consume one multivitamin a day rather than those who have stronger engagement with the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in USA?
  • What are the major brands in USA?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in the US - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2014
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2014
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
  • Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
  • Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019

Vitamins and Dietary Supplements in the US - Company Profiles

Bayer Corp in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bayer Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Bayer Corp: Competitive Position 2014

General Nutrition Centers Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 General Nutrition Centers Inc: Key Facts
  • Summary 6 General Nutrition Centers Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 General Nutrition Centers Inc: Competitive Position 2014

McNeil Consumer & Specialty Pharmaceuticals in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 McNeil Consumer & SPECIALTY Pharmaceuticals: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 McNeil Consumer & SPECIALTY Pharmaceuticals: Competitive Position 2014

NBTY Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 NBTY Inc: Key Facts
  • Summary 11 NBTY Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 NBTY Inc: Competitive Position 2014

Walgreen Co in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Walgreen Co: Key Facts
  • Summary 14 Walgreen Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Walgreen Co: Competitive Position 2014

Consumer Health in the US - Industry Context

EXECUTIVE SUMMARY

Consumer health maintains strong growth trajectory in 2014

Sales of private label products fall

Merger and acquisition activity shuffles competitive landscape

Non-store retailing plays growing role

Diverging health ideals will impact consumer health forecast

KEY TRENDS AND DEVELOPMENTS

Competitive environment driven by mergers and acquisitions, switches and line extensions

Press throws ink on supplements

Health conscious Americans embrace healthier eating

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 12 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2009-2014
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 18 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements’ registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 16 OTC: Switches 2012-2014

DEFINITIONS

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Aloe
          • Fibre
          • Green Tea Extract
          • Saw Palmetto
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
      • Paediatric Vitamins and Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Analysis by Positioning
    • Analysis by Type
    • Herbal/Traditional vs Standard

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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