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Country Report

USA Flag Vitamins and Dietary Supplements in the US

| Pages: 59

Price: US$900

About this Report

Executive Summary

TRENDS

  • Children’s health continued to be extremely important and helped push the category as parents shelled out more dollars to boost the health of their children. In 2013, paediatric vitamins and daily supplements experienced 12% growth amounting to US$660 million. As parents are able to increase their budgets, the lessons learned during the recession are still ingrained in their minds. As such they are looking for ways to prevent unnecessary medical bills by keeping their children healthy by any means possible. These preventative measures have helped the category grow. In particular, the increasing use of gummies and similar products are driving a tremendous amount of the growth of paediatric vitamins and daily supplements, as children are much more easily convinced to consume them.

COMPETITIVE LANDSCAPE

  • In vitamins and dietary supplements overall, the 5-Hour Energy brand continued to lead the category with a 4% value share. However, the company is losing share as other companies are growing at a faster rate. In 2013, the 5-Hour Energy brand grew 3% while the entire industry grew by 6% in current value terms. Nature Made grew 11% closing the gap with 5-Hour Energy.

PROSPECTS

  • Rising healthcare costs, baby boomers and increased consumer health concerns will continue to propel the vitamins and dietary supplements industry. Vitamins and dietary supplements is expected to experience a CAGR of 6% in value sales at constant 2013 prices over the forecast period to reach US$32.4 billion. Along with continued growth in consumer education concerning effective public healthcare and preventative measures to sustain health in the general population, baby boomers represent an enormous opportunity for dietary supplement marketers as self-care becomes more important. Dietary supplements can be expected to play a key role in terms of feeding into the above-mentioned trends.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in USA?
  • What are the major brands in USA?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in the US - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2013
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
  • Table 3 Sales of Multivitamins by Positioning: % Value 2008-2013
  • Table 4 Sales of Dietary Supplements by Positioning: % Value 2008-2013
  • Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
  • Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
  • Table 7 LBN Brand Shares of Vitamins: % Value 2010-2013
  • Table 8 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018

Vitamins and Dietary Supplements in the US - Company Profiles

General Nutrition Centers Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 General Nutrition Centers Inc: Key Facts
  • Summary 4 General Nutrition Centers Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 General Nutrition Centers Inc: Competitive Position 2013

McNeil Consumer & Specialty Pharmaceuticals in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 McNeil Consumer & Specialty Pharmaceuticals: Key Facts
  • Summary 7 McNeil Consumer & Specialty Pharmaceuticals: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 McNeil Consumer & Specialty Pharmaceuticals: Competitive Position 2013

NBTY Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 NBTY Inc: Key Facts
  • Summary 10 NBTY Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 NBTY Inc: Competitive Position 2013

Pfizer Consumer Healthcare Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Pfizer Consumer Healthcare Inc: Key Facts
  • Summary 13 Pfizer Consumer Healthcare Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Pfizer Consumer Healthcare Inc: Competitive Position 2013

Walgreen Co in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Walgreen Co: Key Facts
  • Summary 16 Walgreen Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Walgreen Co: Competitive Position 2013

Consumer Health in the US - Industry Context

EXECUTIVE SUMMARY

Consumer healthcare registers healthy growth in 2013

Convenience emerges as a major trend across categories

New opportunities open up for other players in light of continued recalls

Retailers focus on consumer health in every way possible

Sports nutrition and vitamins and dietary supplements expected to drive growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Manufacturers continue to react to recalls and changing consumer perception of brand value of OTC goods

Parapharmacies/drugstores aims to play a more significant role in consumers’ lives

Paediatric products poised for growth across OTC and vitamins and dietary supplements

Common themes of convenience and personalisation emerge across categories

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 12 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2008-2013
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
  • Table 18 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 18 OTC: Switches 2011-2013

SOURCES

  • Summary 19 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Aloe
          • Fibre
          • Green Tea Extract
          • Saw Palmetto
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal/Traditional Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Analysis by Positioning
    • Herbal/Traditional vs Standard

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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