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Country Report

USA Flag Vitamins and Dietary Supplements in the US

| Pages: 47

Price: US$990

About this Report

Executive Summary

TRENDS

  • Vitamins and dietary supplements continued to see current value growth of 4% in 2015, to reach US$27.2 billion. Demand for vitamins and dietary supplements remains positive in the US, despite recent debates about the health benefits and efficacy of vitamins and dietary supplements. Due to improved economic conditions and rising household wealth, consumers are willing to spend on vitamins and dietary supplements in addition to their regular foods to maintain their health. Other factors such as an ageing population, increasing consumer interest in health and wellness, new product launches, and the improved accessibility of products through various distribution channels also supported to the growth of vitamins and dietary supplements.

COMPETITIVE LANDSCAPE

  • The vitamins and dietary supplement market is very competitive, as no company accounted for more than a 5% share of value sales in 2015. Vitamins and dietary supplements comprises a diverse range of products, and various types of companies from large pharmaceutical companies to packaged foods and beverage companies as well as from private label to direct sellers are present. Manufacturers are continuously extending their brand portfolios across different categories, hoping to increase brand shares in the market.

PROSPECTS

  • Vitamins and dietary supplements is expected to see a sustained growth between 2015 and 2020. Middle-aged and elderly consumers will invest in vitamins and dietary supplements to support their immunity system. Manufacturers will extend their research in order to develop new formulations and delivery formats that cater to consumers’ specific needs and preferences. For younger consumers, natural ingredients may become a more attractive proposition as they are driving the increasing consumer demand for healthier and more natural ingredients. The market, however, will still face several issues such as negative research questioning the value of vitamins and dietary supplements and an increasing preference for functional and healthy foods over supplements.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in USA?
  • What are the major brands in USA?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in the US - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

SUPPLEMENT NUTRITION DRINKS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2015

CATEGORY DATA

  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Vitamins and Dietary Supplements in the US - Company Profiles

Bayer Corp in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bayer Corp: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Bayer Corp: Competitive Position 2015

McNeil Consumer & Specialty Pharmaceuticals in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 McNeil Consumer & Specialty Pharmaceuticals: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 McNeil Consumer & SPECIALTY Pharmaceuticals: Competitive Position 2015

NBTY Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 NBTY Inc: Key Facts
  • Summary 8 NBTY Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 NBTY Inc: Competitive Position 2015

Walgreen Co in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Walgreen Co: Key Facts
  • Summary 11 Walgreen Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Walgreen Co: Competitive Position 2015

Consumer Health in the US - Industry Context

EXECUTIVE SUMMARY

Consumer health maintains strong growth in 2015

Consumer health benefits from ageing trends

OTC consolidates, as vitamins and dietary supplements remains fragmented

Non-grocery specialist retailers remains the leading channel

Positive outlook for consumer health in the US

KEY TRENDS AND DEVELOPMENTS

Consumer health benefits from ageing trends

Continued retail consolidation

Regulatory bodies shape competitive landscape

MARKET INDICATORS

  • Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 15 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 16 Sales of Consumer Health by Category: Value 2010-2015
  • Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 13 OTC: Switches 2013-2014

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Aloe
          • Fibre
          • Green Tea Extract
          • Saw Palmetto
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
      • Paediatric Vitamins and Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins
      • Supplement Nutrition Drinks

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Analysis by Positioning
    • Analysis by Type
    • Fish Oils/Omega Fatty Acids by type
    • Herbal/Traditional vs Standard
    • Pricing
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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