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Country Report

Vitamins and Dietary Supplements in the US

| Pages: 65

Price: US$900

About this Report

Executive Summary

TRENDS

  • The ageing baby boomer population bolstered the growth of vitamins and dietary supplements. Increased focus on healthy living coupled with the focus on the cost of medical care in the wake of healthcare legislation propelled concern amongst the elderly to invest in vitamins and dietary supplements. The share of the elderly purchasing vitamins and dietary supplements grew by 10% in value size in 2012, and has shown a compounded annual growth rate of 7% since 2007. As an example, growth in eye health supplements increased by 8% in current value terms, while bone health and joint health both grew by 4% and 7% in 2012.

COMPETITIVE LANDSCAPE

  • Vitamins and dietary supplements is very fragmented with the top five companies accounting for 20% combined value share. Living Essentials took the lead with a 6% value chare in 2012 followed not far behind by NBTY with a share of 5.4%.

PROSPECTS

  • Vitamins and dietary supplements is expected to experience a constant value CAGR of 4% over the forecast period to reach US$28 billion. The growing consumer education concerning effective public healthcare and preventative measures to sustain health will not abate, and as such, vitamins and dietary supplements will continue to reap the rewards of that growing awareness. This growth is in line with the previous year’s predictions as many targeted health segments such as fish oils, omega 3-6-9 and digestive health are expected to maintain steady growth through the forecast period, essentially bolstering the category as a whole.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vitamins and Dietary Supplements in USA?
  • What are the major brands in USA?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Vitamins and Dietary Supplements in the US - Category Analysis

HEADLINES

TRENDS

VITAMINS

DIETARY SUPPLEMENTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
  • Table 3 Multivitamin by Positioning 2007-2012
  • Table 4 Dietary Supplements by Positioning 2007-2012
  • Table 5 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
  • Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
  • Table 7 Vitamins Brand Shares by Value 2009-2012
  • Table 8 Dietary Supplements Brand Shares by Value 2009-2012
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
  • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017
  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2012  

Vitamins and Dietary Supplements in the US - Company Profiles

Bayer Corp in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bayer Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Bayer Corp: Competitive Position 2012

CVS Caremark Corp in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 CVS Caremark Corp: Key Facts
  • Summary 5 CVS Caremark Corp: Operational Indicators (Retail Pharmacy Segment)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 CVS Caremark Corp: Competitive Position 2012

General Nutrition Centers Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 General Nutrition Centers Inc: Key Facts
  • Summary 8 General Nutrition Centers Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 General Nutrition Centers Inc: Competitive Position 2012

Herbalife International Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Herbalife International Inc: Key Facts
  • Summary 11 Herbalife International Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Herbalife International of America, Inc: Competitive Position 2012

McNeil Consumer & Specialty Pharmaceuticals in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 McNeil Consumer & Specialty Pharmaceuticals: Key Facts
  • Summary 14 McNeil Consumer & Specialty Pharmaceuticals: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 McNeil Consumer & Specialty Pharmaceuticals: Competitive Position 2012

NBTY Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 NBTY Inc: Key Facts
  • Summary 17 NBTY Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 18 NBTY Inc: Competitive Position 2012

Pfizer Consumer Healthcare Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 19 Pfizer Consumer Healthcare Inc: Key Facts
  • Summary 20 Pfizer Consumer Healthcare Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 21 Pfizer Consumer Healthcare Inc: Competitive Position 2012

Walgreen Co in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 22 Walgreen Co: Key Facts
  • Summary 23 Walgreen Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 24 Walgreen Co: Competitive Position 2012

Wal-Mart Stores Inc in Consumer Health (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 25 Wal-Mart Stores Inc: Key Facts
  • Summary 26 Wal-Mart Stores Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 27 Wal-Mart Stores Inc: Competitive Position 2012

Consumer Health in the US - Industry Context

EXECUTIVE SUMMARY

Consumer health continues its upward climb

Manufacturing issues worsen rather than improve

Private label producers capitalise on branded product challenges

Retailers aim to play a broader role in consumers’ lives

OTC rebound will drive higher growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Continuing the balance between industry and government

Baby boomers impact on vitamins and dietary supplements

Growth in protein is bulking up in strength

Manufacturing issues continue to plague consumer health

Regulatory prospects alter strategic landscape

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 12 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2007-2012
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 15 Consumer Health Company Shares 2008-2012
  • Table 16 Consumer Health Brand Shares 2009-2012
  • Table 17 Penetration of Private Label by Category 2007-2012
  • Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 28 OTC: Switches 2010-2012

SOURCES

  • Summary 29 Research Sources

Segmentation

This market research report includes the following:

  • Vitamins and Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Dietary Supplements
      • Combination Dietary Supplements
      • Herbal/Traditional Dietary Supplements
        • Combination Herbal/Traditional Dietary Supplements
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
          • Fibre
          • Green Tea Extract
          • Saw Palmetto
          • Other Other Herbal/Traditional Dietary Supplements
      • Non-Herbal Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
          • Fish Oils
            • Cod Liver Oil
            • Other Fish Oils
          • Omega-3-6-9 (Fish and Non-Fish)
        • Glucosamine
        • Minerals
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Royal Jelly
        • Sam-E
        • Other Non-Herbal Dietary Supplements
      • Tonics and Bottled Nutritive Drinks
      • Vitamins
        • Multivitamins
        • Single Vitamins
          • Vitamin A
          • Vitamin B
          • Vitamin C
          • Vitamin D
          • Vitamin E
          • Other Single Vitamins

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market sizes
    • Company shares
    • Brand shares
    • Distribution
    • Analysis by positioning
    • Herbal/traditional vs standard
    • Pricing

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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