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Global Briefing

Vitamins and Dietary Supplements - Trends and Prospects 2011

Jun 2011

Price: US$2,000

About this Report

About this Report

Consumer health and wellbeing are pillars of a healthy world. People more than ever shift their consumption in favour of products that will help them prevent or treat a condition. consumers are discovering that vitamins and dietary supplements can help them stay healthy In their quest to avoid getting sick and paying high prices for healthcare. Companies, in return, find an opportunity to invest in the research and development of new products to meet this emerging trend in consumer health.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

iNTRODUCTION

Scope

  • iNTRODUCTION

INTRODUCTION

Objectives and parameters

  • INTRODUCTION

Key findings

  • INTRODUCTION

Forces shaping The Vitamins and Dietary Supplements Landscape

Four main forces shaping vitamins and dietary supplements

  • Forces shaping The Vitamins and Dietary Supplements Landscape

The economic aspect of vitamins and dietary supplements

  • Forces shaping The Vitamins and Dietary Supplements Landscape

The regulatory environment becomes tougher

  • Forces shaping The Vitamins and Dietary Supplements Landscape

Regulatory update overview of main players

  • Forces shaping The Vitamins and Dietary Supplements Landscape

Regulatory update overview (selected emerging countries)

  • Forces shaping The Vitamins and Dietary Supplements Landscape

Regulation takes different points of view

  • Forces shaping The Vitamins and Dietary Supplements Landscape

The retailing environment turning digital

  • Forces shaping The Vitamins and Dietary Supplements Landscape

Consumers’ fascination with and scepticism of VDS

  • Forces shaping The Vitamins and Dietary Supplements Landscape

Global overview

Growth in VDS retail value RSP in top 52 countries

  • Global overview

GLOBAL OVERVIEW

Dietary supplements dominate retail value RSP

  • GLOBAL OVERVIEW

The world of vitamins filling nutritional deficiencies

  • Global overview

General and bone health in consumers’ minds

  • Global overview

Global Overview

Taking care of the heart

  • Global Overview

The search for beauty and brain power fosters innovation

  • Global overview

Vision, energy and sex to target ageing adults

  • Global overview

The sweet side of dietary supplements innovation

  • Global overview

The evolution of popular dietary supplements in the US

  • Global Overview

The competitive landscape remains highly fragmented

  • GLOBAL OVERVIEW

Expansion strategies focus on regional and local transactions

  • Global overview

Private label emerging with force

  • Global overview

Private label: A threat for mature categories

  • Global Overview

Regional Overview

Fastest growing VDS by region - retail value RSP 2009-2010

  • Regional Overview

Regional overview

Asia Pacific dominates global retail value 2005-2010

  • Regional overview

REGIONAL OVERVIEW

Essential nutrients in larger demand in Asia Pacific

  • REGIONAL OVERVIEW

Chronic diseases and less regulation boost sales in Australasia

  • Regional Overview

Prevention and marketing strategies help VDS in Eastern Europe

  • Regional Overview

Regional OVERVIEW

Promotion and price deregulation fuels sales in Latin America

  • Regional OVERVIEW

Higher demand for basic VDS boosts sales in MEA

  • Regional Overview

The North American elderly increase their consumption of VDS

  • Regional Overview

Digestive and combination supplements substitute OTC drugs

  • Regional Overview

PRODUCT Review

Local flavour dominates consumer preference in herbal options

  • PRODUCT Review

Product review

Preventative supplements lead sales in non-herbal options

  • Product review

Product Review

Chronic conditions promote the use of non-herbal VDS

  • Product Review

Product REVIEW

Studies reveal favourable and unfavourable reviews (examples)

  • Product REVIEW

CASE STUDIES

Supplements to watch

  • CASE STUDIES

Fish oils and omega fatty acids growth through innovation

  • CASE STUDIES

The US dominates retail value sales

  • CASE STUDIES

Fish oils and omega fatty acids transform towards medical status

  • CASE STUDIES

Protein powder supplements moving out from Asia Pacific

  • CASE STUDIES

Improved incomes create larger demand for protein

  • CASE STUDIES

Protein sources move from food to medical nutrition

  • CASE STUDIES

The proven benefits of vitamin D attract higher consumption

  • CASE STUDIES

Vitamin D craze dominates North America

  • CASE STUDIES

Vitamin D vs fortified food/beverages

  • CASE STUDIES

Combinations provide the most innovation

  • CASE STUDIES

The all-in-one approach of combination dietary supplements

  • CASE STUDIES

Mineral supplements show contrasting sales

  • CASE STUDIES

Garlic sees potential in the form of new treatments

  • CASE STUDIES

The Role of Ingredient Supply

Ingredient sourcing

  • The Role of Ingredient Supply

Supply affects quality and price

  • The Role of Ingredient Supply

Ingredient technology influencing dietary supplements

  • The Role of Ingredient Supply

Competing Against FOOD/BEVERAGES

Health and wellness trends benefit dietary supplements

  • Competing Against FOOD/BEVERAGES

Comparing pills vs fortified/functional food and beverages

  • Competing Against FOOD/BEVERAGES

The future of vitamins and Dietary Supplements

The quest to prevent chronic diseases through nutrition

  • The future of vitamins and Dietary Supplements

Digestive health and improved vision to grow faster

  • The future of vitamins and Dietary Supplements

Future trends to watch

  • The future of vitamins and Dietary Supplements

Definitions

Definitions of vitamins and dietary supplements

  • Definitions

Samples

VDS---Trends-and-Prospects-2011.jpg

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