Global Briefing

Vitamins and Dietary Supplements - Trends and Prospects 2011

| Pages: 70

Price: US$2,000

About this Report

Consumer health and wellbeing are pillars of a healthy world. People more than ever shift their consumption in favour of products that will help them prevent or treat a condition. consumers are discovering that vitamins and dietary supplements can help them stay healthy In their quest to avoid getting sick and paying high prices for healthcare. Companies, in return, find an opportunity to invest in the research and development of new products to meet this emerging trend in consumer health.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents




Objectives and parameters

Key findings

Forces shaping The Vitamins and Dietary Supplements Landscape

Four main forces shaping vitamins and dietary supplements

The economic aspect of vitamins and dietary supplements

The regulatory environment becomes tougher

Regulatory update overview of main players

Regulatory update overview (selected emerging countries)

Regulation takes different points of view

The retailing environment turning digital

Consumers’ fascination with and scepticism of VDS

Global overview

Growth in VDS retail value RSP in top 52 countries


Dietary supplements dominate retail value RSP

The world of vitamins filling nutritional deficiencies

General and bone health in consumers’ minds

Global Overview

Taking care of the heart

The search for beauty and brain power fosters innovation

Vision, energy and sex to target ageing adults

The sweet side of dietary supplements innovation

The evolution of popular dietary supplements in the US

The competitive landscape remains highly fragmented

Expansion strategies focus on regional and local transactions

Private label emerging with force

Private label: A threat for mature categories

Regional Overview

Fastest growing VDS by region - retail value RSP 2009-2010

Regional overview

Asia Pacific dominates global retail value 2005-2010


Essential nutrients in larger demand in Asia Pacific

Chronic diseases and less regulation boost sales in Australasia

Prevention and marketing strategies help VDS in Eastern Europe


Promotion and price deregulation fuels sales in Latin America

Higher demand for basic VDS boosts sales in MEA

The North American elderly increase their consumption of VDS

Digestive and combination supplements substitute OTC drugs


Local flavour dominates consumer preference in herbal options

Product review

Preventative supplements lead sales in non-herbal options

Product Review

Chronic conditions promote the use of non-herbal VDS

Product REVIEW

Studies reveal favourable and unfavourable reviews (examples)


Supplements to watch

Fish oils and omega fatty acids growth through innovation

The US dominates retail value sales

Fish oils and omega fatty acids transform towards medical status

Protein powder supplements moving out from Asia Pacific

Improved incomes create larger demand for protein

Protein sources move from food to medical nutrition

The proven benefits of vitamin D attract higher consumption

Vitamin D craze dominates North America

Vitamin D vs fortified food/beverages

Combinations provide the most innovation

The all-in-one approach of combination dietary supplements

Mineral supplements show contrasting sales

Garlic sees potential in the form of new treatments

The Role of Ingredient Supply

Ingredient sourcing

Supply affects quality and price

Ingredient technology influencing dietary supplements

Competing Against FOOD/BEVERAGES

Health and wellness trends benefit dietary supplements

Comparing pills vs fortified/functional food and beverages

The future of vitamins and Dietary Supplements

The quest to prevent chronic diseases through nutrition

Digestive health and improved vision to grow faster

Future trends to watch


Definitions of vitamins and dietary supplements




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