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Company Profile

Wal-Mart Stores Inc in Retailing

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Wal-Mart Stores Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Wal-Mart Stores Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Wal-Mart Stores Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Wal-Mart Stores Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Q4 2011 and annual sales: Improvement in US boosts results

SWOT: Wal-Mart Stores Inc

Key challenges in the US: Prices, assortment and channel strategy

Key challenges outside the US: Channel strategy; global synergies

Competitive Positioning

Wal-Mart expands in emerging markets, sales still grow in the US

Competitive context : Wal-Mart unassailable as largest global player

Domestic Strategy

Proportion of domestic sales: E merging markets gain prominence

“Back-to-basics” strategy leads to stronger results in the US

More focus on hypermarkets, supermarkets and warehouse clubs

Key rivals outperform Wal-Mart and may expand faster in 2012

SWOT: Wal-Mart in the US

International Strategy

Greater global reach with strong positions in key emerging markets

Canada: Strong Expansion in anticipation of Target’s entry

UK: Modest growth; supermarkets venture key to future expansion

Mexico: Aggressive expansion continues in two main channels

Strong position and growing sales in other Latin American markets

China: Expansion remains strong but encounters some difficulties

South Africa and sub-Saharan Africa: Venture into growth markets

Recent and future markets entries: New initiatives; growth in India

Multi-channel Strategy

Hypermarkets increasingly dominate sales, small channels also rise

Hypermarkets: Growth channel in the US and emerging markets

Warehouse C lubs: Modest US growth; Costco a strong global rival

Internet retailing: Click-and-collect in the US; growing global reach

Brand and Private Label Strategies

Retail brands: Local brands mostly present in Latin America

Wal-Mart: Positive impact of strategic rethink

Seiyu: Recovery confirmed but sales growth remains elusive

Private label in the US: Cautious approach to boost domestic sales

Private label (non-US operations): The UK market as a showcase

Operations

Operations: Global sourcing and modernisation of distribution

Opportunities and Recommendations

Key opportunities and recommendations

Samples

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