A post-pandemic return to social and leisure activities outside of the home, particularly physical activities, bodes well for sales of wearable electronics over the forecast period. 5G may be a potential game-changer for electronic wearables at both the development and adoption stages.
Colombians increasingly use social media and websites as information sources for sports nutrition and influencers, and over the forecast period, brands will need to retain close contact with their consumers in the digital space. The omnichannel has been revolutionising retail management over the review period, and this will become more relevant in the coming years as consumer habits adopted during the pandemic become more deeply embedded.
The early half of the forecast period is expected to be categorised by ongoing economic certainty as a new national government becomes established. Amongst the measures adopted that will present challenges for wearable electronics are the devaluation of the Colombian peso against the dollar, spiralling inflation and the loss of non-VAT days in 2023.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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