The ongoing demand for functionality will continue to shift volume sales from activity to smart wearables. In turn, smart wearables will accommodate this shift with a wider array of models across a range of price points.
Wearable electronics has ongoing potential over the forecast period, with one area of opportunity being the expansion of the target audience, thus creating additional per capita growth. Currently, the primary target audience for wearables is adult females, therefore, growth opportunities exist in the targeting of younger consumers and men.
In a cross-category trend, sustainability will also become increasingly key to trends in wearable electronics over the forecast period. That said, this trend also brings category-specific challenges.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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