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Country Report

Italy Flag Weight Management in Italy

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • Weight management recorded positive results overall in 2015 as Italian consumers favoured products such as meal replacement slimming and slimming teas, which are perceived as providing slimmers with concrete results. Meal replacement slimming was the best performing category in 2015 as the category benefited from product innovation in terms of improved recipes. Companies involved in the category are now paying more attention to changes in the consumer perception of these products as they are sometimes considered to be unappealing by Italian consumers for being very different from their normal main meals, which are often based on pasta and vegetables. For these reason, brands operating within meal replacement slimming, such as Pesoforma by Nutrition & Santé and EnerZona by Also SpA, are increasing their offering of products, including more protein-rich soups and pasta dishes.

COMPETITIVE LANDSCAPE

  • Herbalife remained the strong leader within weight management in Italy in 2015, accounting for 20% of value sales in the category during 2015 thanks to its strong position in meal replacement slimming, slimming teas and weight loss supplements with its Formula 1 and Herbalife brands. The leading brand in the management in 2015, however, was still Pesoforma by Nutrition & Santé, which is present in meal replacement slimming and weight loss supplements and which is the leading brand within store-based grocery retailers channels. Other key brands in the category include Kilocal from Pool Pharma, Fitograma Libramed by Aboca and Body Spring by Aziende Chimiche Riunite Angelini Francesco ACRAF SpA, all of which are present in weight loss supplements. Meanwhile, GlaxoSmithKline remains the only company present within OTC obesity, where it offers the Alli brand in Italy, which was launched in 2009 and was still available in 2014 despite the fact that the brand was temporarily withdrawn for sale in the US due to the contamination of some batches of the product.

PROSPECTS

  • Weight management is expected to continue recording positive growth over the forecast period, with value sales set to increase at a CAGR of 3% at constant 2015 prices. Growth in the category is expected to be supported by the positive performance of meal replacement slimming, which is set to see value sales growing at a 5% CAGR at constant 2015 prices. The products in this category are expected to continue benefiting from the increasing interest of Italian consumers in maintaining a normal weight, for both health and aesthetic reasons. Furthermore, the category is set to see more product launches with a natural positioning and improved tastes during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Weight Management in Italy?
  • What are the major brands in Italy?
  • What is the market size of Weight Management in Italy?
  • What are the major brands in Italy?
  • Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
  • Are slimming teas popular in Italy?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Weight Management in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Weight Management by Category: Value 2010-2015
  • Table 2 Sales of Weight Management by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Weight Management: % Value 2011-2015
  • Table 4 LBN Brand Shares of Weight Management: % Value 2012-2015
  • Table 5 Forecast Sales of Weight Management by Category: Value 2015-2020
  • Table 6 Forecast Sales of Weight Management by Category: % Value Growth 2015-2020

Weight Management in Italy - Company Profiles

Aboca SpA in Consumer Health (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Aboca SpA: Key Facts
  • Summary 2 Aboca SpA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Aboca SpA: Competitive Position 2015

Aziende Chimiche Riunite Angelini Francesco ACRAF SpA in Consumer Health (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
  • Summary 5 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2015

Consumer Health in Italy - Industry Context

EXECUTIVE SUMMARY

Consumer health sales benefit from strong flu epidemic and better economy in 2015

Preventive and natural products become more important to Italians

Private label expansion is based on higher appreciation among brand-loyal Italians

Health corners and drugstores/parapharmacies continue to gain ground

Healthier growth rates set to support Italian consumer health over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer health benefits from strong flu season and improved economy in 2015

Grocery retailers continues to gain ground in consumer health distribution as Italians seek low prices

Further efforts to spread the self-medication culture in Italy

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 8 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2010-2015
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 14 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 7 OTC: Switches 2013-2015

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Weight Management
    • Meal Replacement Slimming
    • OTC Obesity
    • Slimming Teas
    • Weight Loss Supplements
    • Other Slimming Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Meal replacement slimming by type
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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