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Country Report

Italy Flag Weight Management in Italy

| Pages: 24

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Weight management recorded positive results overall in 2014 as Italian consumers favoured products which are able to guarantee fast and concrete results in categories such as meal replacement slimming and OTC obesity. Meal replacement slimming increased in current value by 6% in 2014, while OTC value sales of obesity increased by 2% in current terms. Nonetheless, growth in the category was hindered by the consumer perception of these products as inherently unhealthy. Such a perception is linked to ingredients such as hydrogenated fat and artificial additives which are often contained in weight management products and make them appear unhealthy to Italians, many of whom are careful to read product labels and are increasingly interested in naturally positioned products.

COMPETITIVE LANDSCAPE

  • Herbalife remained the leading player in weight management in Italy in 2014, accounting for a 41% share of value sales due to its strong position in meal replacement slimming, slimming teas and weight loss supplements with its Formula 1 and Herbalife brands. Other key brands include Pesoforma by Nutrition & Santé with a 13% value share in 2014 and Kilocal from Pool Pharma with a 5% value share. GlaxoSmithKline, meanwhile, remains the only company present within OTC obesity with its Alli brand, which was launched in Italy in 2009 and was still available in 2014 despite having already been withdrawn in some countries such as the US.

PROSPECTS

  • Weight management is expected to continue recording positive growth over the forecast period, with value sales set to increase at a CAGR of 2% at constant 2014 prices. Italian consumers are likely to maintain their general interest in maintaining good health and an attractive physical appearance, leading them to look for convenient weight management products with a natural position and improved taste.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Weight Management in Italy?
  • What are the major brands in Italy?
  • What is the market size of Weight Management in Italy?
  • What are the major brands in Italy?
  • Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
  • Are slimming teas popular in Italy?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Weight Management in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Weight Management by Category: Value 2009-2014
  • Table 2 Sales of Weight Management by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Weight Management: % Value 2010-2014
  • Table 4 LBN Brand Shares of Weight Management: % Value 2011-2014
  • Table 5 Forecast Sales of Weight Management by Category: Value 2014-2019
  • Table 6 Forecast Sales of Weight Management by Category: % Value Growth 2014-2019

Weight Management in Italy - Company Profiles

Aboca SpA in Consumer Health (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Aboca SpA: Key Facts
  • Summary 2 Aboca SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Aboca SpA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Aboca SpA: Competitive Position 2014

Consumer Health in Italy - Industry Context

EXECUTIVE SUMMARY

Consumer health manages to deliver healthy growth

Prevention and well-being still high on the agendas of Italians

Brand-loyal Italians appreciate private label consumer health

Health corners and parapharmacies continue to gain ground

Healthier growth rates set to support Italian consumer health over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer health products weather 2014’s sluggish economy and poor flu season

More switches affect OTC products as the government aims to reduce public debt

Italians’ strategies and channels choice to cope the economic crisis

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 5 OTC: Switches 2012-2014

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Weight Management
    • Meal Replacement Slimming
    • OTC Obesity
    • Slimming Teas
    • Weight Loss Supplements
    • Other Slimming Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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