Despite growing concerns over high rates of obesity in New Zealand, weight management and wellbeing is expected to register only modest value growth over the forecast period (at constant 2023 prices). This is largely because consumers are increasingly taking a more holistic approach to weight loss, moving away from diet culture and towards long-term health and fitness goals.
Supplement nutrition drinks is predicted to be the only subcategory to see positive growth in constant value terms (2023 prices) over the forecast period. This is because these products have not been tainted with the same negative ‘crash diet’ perceptions as other offerings.
Weight management products are expected to face tough competition from rival products over the forecast period. Sports nutrition products, in particular, such as protein bars and protein powder, are projected to see steady growth as more consumers look to these products to help them to achieve their weight loss goals.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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