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Company Profile

Weight Watchers International Inc in Health and Wellness

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Weight Watchers International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Weight Watchers International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Weight Watchers International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Weight Watchers International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Weight Watchers HW packaged food

  • Strategic Evaluation

Financial assessment 2010

  • Strategic Evaluation

SWOT: Weight Watchers International Inc

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Health and wellness by prime positioning

  • Strategic Evaluation

Licensing leads to small revenue from big sales

  • Strategic Evaluation

Weight Watchers and the passive approach to weight management

  • Strategic Evaluation

Competitive Positioning

Deteriorating HW packaged food performance over review period

  • Competitive Positioning

Weight Watchers’s minor share of the global HW market

  • Competitive Positioning

Standard products still dominate sales growth of leading players

  • Competitive Positioning

Reduced fat ready meals

  • Competitive Positioning

Market Assessment

The world of weight management

  • Market Assessment

The world of weight management cont’d

  • Market Assessment

Global performance in weight management

  • Market Assessment

Weight Watchers’s presence across reduced fat food categories

  • Market Assessment

Developed markets present few opportunities

  • Market Assessment

The four key business activities for Weight Watchers

  • Market Assessment

Meetings: Increase in paid weeks despite falling attendance

  • Market Assessment

Weight loss programme rivals

  • Market Assessment

‘Active’ weight management: An opportunity or a challenge?

  • Market Assessment

Geographic Opportunities

Weight management: World’s biggest contributors

  • Geographic Opportunities

Price is the key in US market

  • Geographic Opportunities

Weight Watchers take lion’s share of cake in the UK

  • Geographic Opportunities

China: 432 million overweight/obese people in an untapped market

  • Geographic Opportunities

Recent star performers: Can Weight Watchers keep momentum?

  • Geographic Opportunities

Category Opportunities

Focus: Ready meals

  • Category Opportunities

Focus: Dairy

  • Category Opportunities

Brand Strategy

Product range centres around ‘WeightWatchers’ brand

  • Brand Strategy

Weight Watchers follows a science-based approach

  • Brand Strategy

Low calorie food part of a holistic approach

  • Brand Strategy

Operations

Weight Watchers licensees/endorsees in the US

  • Operations

Weight Watchers licensees/endorsees outside of the US

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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