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Company Profile

Weight Watchers International Inc in Health and Wellness

Nov 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Weight Watchers International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Weight Watchers International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Weight Watchers International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Weight Watchers International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Weight Watchers HW packaged food

Financial assessment 2010

SWOT: Weight Watchers International Inc

Strategic objectives and challenges

Health and wellness by prime positioning

Licensing leads to small revenue from big sales

Weight Watchers and the passive approach to weight management

Competitive Positioning

Deteriorating HW packaged food performance over review period

Weight Watchers’s minor share of the global HW market

Standard products still dominate sales growth of leading players

Reduced fat ready meals

Market Assessment

The world of weight management

The world of weight management cont’d

Global performance in weight management

Weight Watchers’s presence across reduced fat food categories

Developed markets present few opportunities

The four key business activities for Weight Watchers

Meetings: Increase in paid weeks despite falling attendance

Weight loss programme rivals

‘Active’ weight management: An opportunity or a challenge?

Geographic Opportunities

Weight management: World’s biggest contributors

Price is the key in US market

Weight Watchers take lion’s share of cake in the UK

China: 432 million overweight/obese people in an untapped market

Recent star performers: Can Weight Watchers keep momentum?

Category Opportunities

Focus: Ready meals

Focus: Dairy

Brand Strategy

Product range centres around ‘WeightWatchers’ brand

Weight Watchers follows a science-based approach

Low calorie food part of a holistic approach

Operations

Weight Watchers licensees/endorsees in the US

Weight Watchers licensees/endorsees outside of the US

Recommendations

Key recommendations

Samples

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