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Company Profile

Wendy's/Arby's Group in Consumer Foodservice

Sep 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Wendy's/Arby's Group delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Wendy's/Arby's Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Wendy's/Arby's Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Wendy's/Arby's Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

SWOT – Wendy’s/Arby’s Group (WAG)

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Wendy’s/Arby’s Merger a Second Look

  • Strategic Evaluation

Wendy’s/Arby’s Group Sourcing

  • Strategic Evaluation

Competitive Positioning

US Concentration Hurts Growth

  • Competitive Positioning

Wendy’s/Arby’s Ranks Sixth

  • Competitive Positioning

Burger, Bakery, Pizza, Fast Casual Competition

  • Competitive Positioning

Barbell Menu Pursued by Many

  • Competitive Positioning

Operating Strategy Focused on Franchising

  • Competitive Positioning

Market Assessment

Growth Opportunities Outside of North America

  • Market Assessment

Fast Food Preferences Vary by Region

  • Market Assessment

Independent Operators Hold the Largest Share

  • Market Assessment

Geographic Opportunities

Growth Opportunities for Fast Food and Beyond

  • Geographic Opportunities

Wendy’s/Arby’s Group Set to Expand Internationally

  • Geographic Opportunities

Wendy’s/Arby’s Group Targets Russia

  • Geographic Opportunities

Asia Pacific Continues to be on the Radar

  • Geographic Opportunities

Brand Strategy

Wendy’s Brand Strategy

  • Brand Strategy

I’m Thinking Arby’s

  • Brand Strategy

Recommendations

Future Opportunities

  • Recommendations

Samples

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