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Company Profile

Wendy’s/Arby’s Group in Consumer Foodservice

Sep 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Wendy's/Arby's Group delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Wendy's/Arby's Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Wendy's/Arby's Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Wendy's/Arby's Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

SWOT – Wendy’s/Arby’s Group (WAG)

Key Strategic Objectives and Challenges

Wendy’s/Arby’s Merger a Second Look

Wendy’s/Arby’s Group Sourcing

Competitive Positioning

US Concentration Hurts Growth

Wendy’s/Arby’s Ranks Sixth

Burger, Bakery, Pizza, Fast Casual Competition

Barbell Menu Pursued by Many

Operating Strategy Focused on Franchising

Market Assessment

Growth Opportunities Outside of North America

Fast Food Preferences Vary by Region

Independent Operators Hold the Largest Share

Geographic Opportunities

Growth Opportunities for Fast Food and Beyond

Wendy’s/Arby’s Group Set to Expand Internationally

Wendy’s/Arby’s Group Targets Russia

Asia Pacific Continues to be on the Radar

Brand Strategy

Wendy’s Brand Strategy

I’m Thinking Arby’s

Recommendations

Future Opportunities

Samples

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