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Global Briefing

What Consumers Want – Buying Trends in European Home Care

Jun 2011

Price: US$2,000

About this Report

About this Report

Europe represents the largest regional home care market globally. Between its developed West and emerging East it illustrates the fortunes and trends of the world market in microcosm and represents a showcase for emerging trends and how they influence consumer purchasing patterns today and in the future.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives

  • Introduction

Key findings

  • Introduction

Market Profile and Consumer Trends

A fragile recovery is under way

  • Market Profile and Consumer Trends

Global home care recovery under way

  • Market Profile and Consumer Trends

Mapping regional growth in 2010

  • Market Profile and Consumer Trends

Longer-term regional home care market dynamics

  • Market Profile and Consumer Trends

Development in a European context

  • Market Profile and Consumer Trends

What drives consumers' decisions

  • Market Profile and Consumer Trends

Global megatrends explained...

  • Market Profile and Consumer Trends

...in a nutshell

  • Market Profile and Consumer Trends

Search for Value

Responding to recessionary pressures

  • Search for Value

Big brands strengthening

  • Search for Value

New value frontiers

  • Search for Value

Disposable Culture

From formal to casual, from lasting to throw-away

  • Disposable Culture

Polish loses its gloss

  • Disposable Culture

Wipe out

  • Disposable Culture

The end of cheap fashion?

  • Disposable Culture

Western Europe laundry care trends

  • Disposable Culture

New product developments

  • Disposable Culture

The Home

Out-of-home consumption trends

  • The Home

Kitchen care trends and beyond

  • The Home

Something in the air

  • The Home

New products

  • The Home

Health and Wellness

H1N1 and consumer attitudes

  • Health and Wellness

Getting to know the good bacteria

  • Health and Wellness

New product developments

  • Health and Wellness

The Environment

Sustainability

  • The Environment

Compaction trend

  • The Environment

With environmental benefits in mind

  • The Environment

The Internet

Internet and specialisation

  • The Internet

Conclusions

Trend development by region

  • Conclusions

Report Definitions

Definitions

  • Report Definitions

Samples

What-Consumers-Want-–-Buying-Trends-in-Europe.jpg

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