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Global Briefing

What Consumers Want – Buying Trends in European Home Care

Jun 2011

Price: US$2,000

About this Report

About this Report

Europe represents the largest regional home care market globally. Between its developed West and emerging East it illustrates the fortunes and trends of the world market in microcosm and represents a showcase for emerging trends and how they influence consumer purchasing patterns today and in the future.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key findings

Market Profile and Consumer Trends

A fragile recovery is under way

Global home care recovery under way

Mapping regional growth in 2010

Longer-term regional home care market dynamics

Development in a European context

What drives consumers' decisions

Global megatrends explained...

...in a nutshell

Search for Value

Responding to recessionary pressures

Big brands strengthening

New value frontiers

Disposable Culture

From formal to casual, from lasting to throw-away

Polish loses its gloss

Wipe out

The end of cheap fashion?

Western Europe laundry care trends

New product developments

The Home

Out-of-home consumption trends

Kitchen care trends and beyond

Something in the air

New products

Health and Wellness

H1N1 and consumer attitudes

Getting to know the good bacteria

New product developments

The Environment

Sustainability

Compaction trend

With environmental benefits in mind

The Internet

Internet and specialisation

Conclusions

Trend development by region

Report Definitions

Definitions

Samples

What-Consumers-Want-–-Buying-Trends-in-Europe.jpg

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