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Global Briefing

Where Next for the Global Automatic Dishwashing Market?

Jul 2012

Price: US$2,000

About this Report

About this Report

The global automatic dishwashing market is at a crossroads, with environmental legislation prompting a shift in global consumption trends and key emerging markets arising to compensate for slowing growth in saturated developed markets. This report investigates where and how automatic dishwashing companies should position themselves to maximise the growth opportunities.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Objectives

Market Drivers

I ncome crucial to being able to afford a dishwasher

C ompact urban living

Built-in divide: North America vs Western Europe

Age of household

Asians and Latin Americans struggle to afford dishwashers

Though there are other obstacles to dishwasher penetration

Tall order of changing consumer perceptions

Culture and lifestyle a barrier in emerging markets

Market Overview

Norway is the dream market for dishwashing detergent makers…

… but not so much for consumer foodservice operators

India is a tough nut to crack

Dishwashing and its challenges in India

Turkey is the future

The urban factor

Market Analysis

Developed markets prove resilient in tough times

Growth decelerates in improving economic climate

Western Europe still the automatic dishwashing bread basket

Western Europeans spend the most but for how long?

Eastern Europe and Turkey provide hope for the future

Format Analysis

Tablets lead global sales

US phosphate ban provides a boost to tablets

Good news for tablet king Reckitt Benckiser

Competitor Analysis

Reckitt Benckiser dominates in Western Europe but game on in US

Shift to tablets disadvantages private label

Reckitt Benckiser leads in tablet innovation

Emerging markets the next battleground

Turkey also key

Market Outlook

Developed markets still to provide value bread and butter

Emerging markets to lead growth in dishwasher sales

Both developed and developing markets contribute to growth

Tablets to be the future

Where next for automatic dishwashing?

Laundry care could offer the shape of things to come

US phosphate ban heralds a global shift to tablets

A greener future

Growth hot spots

Recommendations

Definitions

Definitions

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