Company Profile

Whirlpool Corp in Consumer Appliances

| Pages: 46

Price: US$525

About this Report

Whirlpool remains the global leader in major appliances, although Haier continues to close in on Whirlpool. Whirlpool has established a strong profile in North America and Latin America, but despite having made significant in-roads in the Indian market, remains a relatively modest player in Asia Pacific overall. This is due to its weak presence in China. Whirlpool aims to remedy this with a strategic partnership agreement signed with Suning in 2012, a major retailer of consumer appliances in Chi

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Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Whirlpool Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the Report


Strategic Evaluation

Whirlpool remains global leader in consumer appliances

Poor volume shipments in North America weigh on Whirlpool

Whirlpool’s net earnings dropped in the third quarter of 2012

Only North America shows growth in Q3 2012

SWOT: Whirlpool Corp

Whirlpool shows a little less commitment to “re-shoring”

Competitive Positioning

Asian players see strongest gains

Struggle against weak North American market continues

Whirlpool manages to offset US double dip with emerging markets

Market Assessment

Brighter prospects for Latin American market

The prospect is bright for refrigeration appliances

Whirlpool starting to establish a presence in China

Category and Geographic Opportunities

Emerging markets to drive growth in major appliances

Top 10 fastest growing markets in major appliances

US recovery delayed

Whirlpool leads the ranking in major appliances in the US

Low cost Asian producers upset Whirlpool

Emergence of Chinese middle class boosts sales

Fastest growing categories in major appliances in China

Domestic players freeze out foreign brands in China

Whirlpool’s strength in China lies in home laundry

Latin American stronghold for Whirlpool

Low cost Asian producers invest in Brazil

Whirlpool looks to small appliances with KitchenAid

Brand Strategy

Whirlpool pursues multi-brand strategy

Indian market boosts Whirlpool sales in Asia Pacific

Maytag on the decline

Brastemp : Cornerstone of Whirlpool sales in Brazil


Whirlpool top 10 markets by volume sales and performance

Whirlpool presence by market in 2012 and growth prospects

US Whirlpool production facilities

Non-US Whirlpool production footprint

Whirlpool rationalises its workforce

Whirlpool shifts production to lower cost markets

Whirlpool’s grows modestly in all categories in terms of production

Whirlpool’s production by category


Reduce reliance on US market a priority


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