Company Profile

Whirlpool Corp in Consumer Appliances

| Pages: 52

Price: US$570

About this Report

Whirlpool Corp is the leader in major appliances globally. It regained its first place from Haier, after acquiring Indesit and Hefei Sanyo, although it risks losing it again if Haier’s acquisition of GE goes through. This will pose a strong competitive challenge for Whirlpool, particularly in its local market, the US. Whirlpool’s acquisitions have, however, lessened its dependence on the US, and the company has been able to see the benefits of these investments in other markets.

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Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Whirlpool Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the report


Strategic Evaluation

Whirlpool regains global leadership through acquisitions

Revenues are boosted by acquisition and recovery in 2014

Margin expansion continues for Whirlpool

Developed markets finally see the light

SWOT–Whirlpool Corp

Whirlpool strives to “grow beyond the core”

Competitive Positioning

Asian companies continue to grow organically…

…but Whirlpool tries to keep the pace through M&A

Market Assessment

Whirlpool’s acquisitions strengthen its geographic presence

Middle East and Africa, a region worth a second look

Home laundry is Whirlpool’s bread and butter

Good prospects in dishwashers for Whirlpool

Whirlpool puts strong focus on small appliances

Category and Geographic Opportunities

Developed markets’ recovery will be key to growth

Top 10 fastest growing markets in major appliances

US recovery finally gains momentum

US major appliance company rankings

Low cost Asian producers put strong pressure on prices

Emergence of Chinese middle class boosts sales

Whirlpool aims for an entrance into the medium segment

Sanyo will also add to Whirlpool’s manufacturing capacity in China

Domestic players freeze out foreign brands in China

Whirlpool’s strength in China lies in home laundry

Whirlpool is suffering from strong Brazilian exposure

Mexico could spell relief for Whirlpool in the region

Whirlpool reaps the gains from its 2014 acquisitions

Whirlpool looks for growth in small appliances

Whirlpool is serious about premium…

… And may even look for it through acquisition

Brand Strategy

Whirlpool pursues multi-brand strategy

Middle East and Africa boosts sales of the Whirlpool brand

Maytag recovers in line with the US economy

Brastemp – cornerstone of Whirlpool sales in Brazil


Whirlpool top 10 markets by volume sales and performance

Whirlpool presence by market and growth prospects

US Whirlpool production facilities

Non-US Whirlpool production footprint

Whirlpool leverages on its acquisitions to shift around production

Whirlpool diversifies production footprint through acquisition

Home laundry gains share in Whirlpool’s total production

Whirlpool’s production by category


Opportunities and challenges ahead for Whirlpool


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