Company Profile

Whirlpool Corp in Consumer Appliances

| Pages: 53

Price: US$570

About this Report

Whirlpool lost its major appliances global leader position to Haier in 2012. However, 2013 marked the best year for the company since the economic crisis, driven by the long awaited recovery of the US market. North America and Latin America are strong markets for the company, but, despite having made significant in-roads in the Indian market, it remains a modest player in Asia Pacific. The company is betting on its acquisition of Hefei Sanyo in China to give it the boost it needs in this region.

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Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Whirlpool Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Table of Contents



Strategic Evaluation

Whirlpool loses global leadership in consumer appliances

2013 the best year since the crisis for Whirlpool

Margin expansion continues for Whirlpool

Developed markets finally see the light

SWOT: Whirlpool Corp

Whirlpool strives to “grow beyond the core”

Competitive Positioning

Asian players see strongest gains

Whirlpool faces strong competition from Asian peers

Market Assessment

Whirlpool finally recovers in home market

Asia Pacific still the brightest prospect for major appliances

Home laundry is Whirlpool’s bread and butter

Refrigeration appliances will lead growth in 2013-2018

Whirlpool will put strong focus on small appliances

Category and Geographic Opportunities

Emerging markets the engine of growth

Top 10 fastest growing markets in major appliances

US recovery finally gains momentum

US major appliance company rankings

Low cost Asian producers put strong pressure on prices

Emergence of Chinese middle class boosts sales

Whirlpool aims for an entrance into the medium segment

Sanyo will also add to Whirlpool’s manufacturing capacity in China

Domestic players freeze out foreign brands in China

Whirlpool’s strength in China lies in home laundry

Latin American stronghold for Whirlpool

Whirlpool should move in to occupy Mabe’s open spot in Brazil

Whirlpool looks to small appliances with KitchenAid

Indesit could be an opportunity for Whirlpool

What could Whirlpool gain from the merger

Whirlpool vs Indesit: Strong geographic overlap in Europe

Indesit could give Whirlpool a lift in home laundry and refrigeration

Brand Strategy

Whirlpool pursues multi-brand strategy

Indian market boosts Whirlpool sales in Asia Pacific

Maytag on the decline

Brastemp : Cornerstone of Whirlpool sales in Brazil


Whirlpool top 10 markets by volume sales and performance

Whirlpool presence by market and growth prospects

US Whirlpool production facilities

Non-US Whirlpool production footprint

Whirlpool committed to meet US demand with US production

Whirlpool looks to lower cost markets to feed international demand

Dishwashers gain share in Whirlpool’s total production

Whirlpool’s production by category


Leveraging on the recovering domestic market


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