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Company Profile

Whirlpool Corp in Consumer Appliances

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Whirlpool Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Whirlpool: leader in major appliances

  • Strategic Evaluation

Emerging markets take sting out of weak North American sales

  • Strategic Evaluation

Indian market begins to slow in 2011 for Whirlpool

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive P ositioning

Producers with strong emerging market presence fare better

  • Competitive P ositioning

Competitive Positioning

Whirlpool holds onto number one ranking in North America

  • Competitive Positioning

Economic uncertainty hits consumer appliance sales

  • Competitive Positioning

GD Midea benefits from organic growth in China

  • Competitive Positioning

Market Assessment

Whirlpool at a disadvantage in Asia Pacific

  • Market Assessment

Key categories increasingly reliant on emerging market demand

  • Market Assessment

Geographic and Category Opportunities

Home laundry and refrigeration core categories for Whirlpool

  • Geographic and Category Opportunities

Key categories increasingly reliant on emerging market demand

  • Geographic and Category Opportunities

Inflation bites into Indian consumer demand

  • Geographic and Category Opportunities

Differing strategies in two key Asia Pacific markets

  • Geographic and Category Opportunities

Brazil remains key in Latin America for Whirlpool

  • Geographic and Category Opportunities

Cater to emerging middle class in Brazilian market

  • Geographic and Category Opportunities

Challenges ahead in sedate US market

  • Geographic and Category Opportunities

Maytag acquisition masks Whirlpool’s decline in North America

  • Geographic and Category Opportunities

Brand Strategy

Whirlpool maintains regional brands approach

  • Brand Strategy

Built-in major appliances offers another dimension

  • Brand Strategy

Whirlpool hit by North American reliance

  • Brand Strategy

Brastemp : Whirlpool Corp’s driver of growth in Brazil

  • Brand Strategy

Operations

Whirlpool’s manufacturing footprint - 2011

  • Operations

Manufacturing shifts to emerging markets

  • Operations

Recommendations

Reducing North American reliance crucial for Whirlpool

  • Recommendations

Samples

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