About this Report
The whiskies category is taking slow but stable steps up, resilient to negative economic conditions, helped by premiumisation trends and widening demographics. The premium appeal of the category on wealthier emerging markets and large-scale opportunities for trading up in the less affluent ones will be aided further by tariff reforms. Simultaneously, on the mature markets Irish and bourbon have significant export potential due to accessible taste and the backing of international companies.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
