Market research white papers

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Art of Generating Insight: Differentiating "Must-Have" From "Nice-to-Have" Information

Date published: January 20, 2012

A guide for market research analysts, marketers and strategists. There is no "one-size-fits-all" solution for market research needs. But is it possible to provide market research users with information they would value as "must-have?" This white offers a clear breakdown of the fundamental steps needed to determine what information is most valuable in the hunt for insight.

Demographic Transformation Worldwide - A Guide to Harnessing Population Statistics and Analysis

Date published: September 8, 2011

A guide for marketers, product managers and strategists. Uncover key demographic trends, examine their significance and learn what these trends really mean to the business community. This white paper provides valuable insight on the opportunities and challenges demographic trends present to marketers and strategists.