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Statistical Reference Handbook

Who Drinks What

Jan 2011


About this book

Identify how drink trends differ from country to country

As the title of this book suggests, Who Drinks What is a useful starting point for identifying how drinks consumption trends differ across countries.  It presents detailed statistics on the most popular drinks categories worldwide.  12 broad beverage categories are researched ranging from fruit juice and bottled water to wine and spirits.  Buy this book and you have access to the same research that leading drinks retailers and manufacturers rely on.  Look inside Who Drinks What

Who Drinks What includes

  • Thousands of drinks consumption statistics in one affordable volume
  • Data for 52 countries which can be compared over 6 years (2003-2009)
  • Volume and value market size data, percentage (%) change and per capita figures.
  • Leading brands and their brand share (2009)
  • Key socio-economic indicators to help put consumption trends into context
  • Unique world drinks consumption rankings

Hot drink categories researched

  • Fresh coffee; Instant coffee; Black tea; Green tea; Fruit/herbal tea; Instant tea; Flavoured powder drinks; Plant based hot drinks

Soft drinks categories researched

  • Cola carbonates; Non-cola carbonates; 100% fruit/vegetable juice; Nectars (25-99% juice); Juice drinks (up to 24% juice); Fruit-flavoured drinks (no juice content); Still bottled water; Carbonated bottled water; Flavoured bottled water; Functional bottled water; Sports drinks; Energy drinks; Elixirs

Alcoholic drinks categories researched

  • Lager; Dark beer; Stout; Low/non-alcohol beer; RTDs; High-strength premixes; Still light grape wine; Sparkling wine; Fortified wine and vermouth; Non-grape wine; Whiskey; Brandy and cognac; White spirits; Rum; Tequila; Liqueurs

Countries researched

Argentina; Australia; Austria; Belgium; Brazil; Bulgaria; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Greece; Hong Kong; Hungary; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Morocco; Netherlands; New Zealand; Norway; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; Ukraine; United Kingdom; USA; Venezuela; Vietnam

Why buy this book

  • Uniquely comprehensive drinks consumption data in one volume
  • Data presented in easy to read tables and comparable across countries
  • Ideal for company or academic libraries
  • Euromonitor consults thousands of sources to research this data saving your research time

Table of Contents



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