You are here: HomeSolutionsIndustriesAlcoholic Drinks
print my pages

Global Briefing

Wine: BRICs and the Western Wall of Maturity

Jul 2012

Price: US$2,000

About this Report

About this Report

With Western Europe slipping back into recession, US consumer confidence precarious and maturity issues flaring up across the West, the BRICs are increasingly viewed as the key markets for growth. There might be legislation-induced volatility, taxation-hit consumption or temporary swings in drinking patterns, but one thing is certain. As the West continues to suffer stagnation or outright declines, the wine industry's hopes are tied to China's ascent and the rising still light red wine tide.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Objectives of global briefing

Macroeconomic Blues : Single or Double (Dip )?

The good, the bad and the ugly?

Macroeconomic Blues: Single or Double (Dip)?

Unemployed and getting old, or young and aspirational?

BRICs: Decanting the macroeconomic sediment

Snapshots : BRICs Against the Wall of Maturity

A sense of perspective

Snapshots: BRICs Against the Wall of Maturity

Brazil: Increasingly mature, more sophisticated

Russia: Kremlin’s grip and inherent volatility

India: Bursting the bubble?

China: Red tide still rising

A view from the West: The UK

A view from the West: The US

Eye opening comparisons

Lessons From the West : Breaking the Mould

Social media, flash sales and interactivity

Lessons From the West: Breaking the Mould

Packaging: Breaking the taboos

Positioning: Lighter options

Luxury: Is bling still king?

Looking Ahead : Red-Tinted Glasses ?

Divergence in living standards will accelerate

Looking Ahead: Red-Tinted Glasses?

The red BRIC road to China

…While the West remains under pressure

The future of the BRICs: Under China’s towering shadow…

Beyond the BRICs and the usual suspects

Report Definitions

Definitions and Terminology

my pages

Want to find out more about this report?