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Global Briefing

Wine Distribution : How Online is Changing the Off-trade World

Aug 2011

Price: US$2,000

About this Report

About this Report

In this global briefing Euromonitor International analyses the growth in wine sales via the internet. Even though this channel accounts for only 2% of global wine sales, smaller wine producers are using the internet – and social media in particular – to push their brands and connect with consumers. Although today’s internet retailing of wine is limited to only a few countries, emerging markets are gradually becoming more tech-savvy and are creating new opportunities for online wine sales.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Current Market Trends in Wine Distribution

Current market trends in online wine distribution

Supermarkets/hypermarkets lead but internet most dynamic

Online wine retailing currently limited to a few key markets

CASE STUDY: EU internet retailing

EU: A fragmented internet market

EU: Payment and delivery challenges

EU – payment and delivery challenges

EU internet retailing: The north/south divide

Technology at play

Wine category punches above its weight in online alcohol sales

Cross Channel Shifts: New Retail Strategies

Early stages of food and drink internet retailing

Grocery retailers set the trend

Grocery chains go online, and wine sales go with them

Specialists offer product mix and product expertise

Maturity breeds declines, niche share spells future gains

Difficult competitive environment forces wine specialists online

Mail order clubs explore new non-store potential

Opportunities Across the Price Spectrum

Different pricing creates different selling environments

Opportunities exist across the price spectrum

Large-scale online grocery making steps towards global expansion

New opportunities for niche and upmarket brands

Onwards and Outwards: Future Prospects for Online Wine Sales

Internet continues to reshape the world

Internet retailing’s strong growth to continue

Smartphones and social networking offer fresh potential

New trends for online to tap into in emerging markets

Online wine retailing: The development cycle

Online wine retailing: Changing drivers

Report Definitions

Product definitions

Channel definitions

Samples

Wine-Distribution-Online-is-Changing-Off-trade.jpg

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