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Global Briefing

Wine Distribution : How Online is Changing the Off-trade World

Aug 2011

Price: US$2,000

About this Report

About this Report

In this global briefing Euromonitor International analyses the growth in wine sales via the internet. Even though this channel accounts for only 2% of global wine sales, smaller wine producers are using the internet – and social media in particular – to push their brands and connect with consumers. Although today’s internet retailing of wine is limited to only a few countries, emerging markets are gradually becoming more tech-savvy and are creating new opportunities for online wine sales.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Current Market Trends in Wine Distribution

Current market trends in online wine distribution

  • Current Market Trends in Wine Distribution

Supermarkets/hypermarkets lead but internet most dynamic

  • Current Market Trends in Wine Distribution

Online wine retailing currently limited to a few key markets

  • Current Market Trends in Wine Distribution

CASE STUDY: EU internet retailing

  • Current Market Trends in Wine Distribution

EU: A fragmented internet market

  • Current Market Trends in Wine Distribution

EU: Payment and delivery challenges

  • Current Market Trends in Wine Distribution

EU – payment and delivery challenges

  • Current Market Trends in Wine Distribution

EU internet retailing: The north/south divide

  • Current Market Trends in Wine Distribution

Technology at play

  • Current Market Trends in Wine Distribution

Wine category punches above its weight in online alcohol sales

  • Current Market Trends in Wine Distribution

Cross Channel Shifts: New Retail Strategies

Early stages of food and drink internet retailing

  • Cross Channel Shifts: New Retail Strategies

Grocery retailers set the trend

  • Cross Channel Shifts: New Retail Strategies

Grocery chains go online, and wine sales go with them

  • Cross Channel Shifts: New Retail Strategies

Specialists offer product mix and product expertise

  • Cross Channel Shifts: New Retail Strategies

Maturity breeds declines, niche share spells future gains

  • Cross Channel Shifts: New Retail Strategies

Difficult competitive environment forces wine specialists online

  • Cross Channel Shifts: New Retail Strategies

Mail order clubs explore new non-store potential

  • Cross Channel Shifts: New Retail Strategies

Opportunities Across the Price Spectrum

Different pricing creates different selling environments

  • Opportunities Across the Price Spectrum

Opportunities exist across the price spectrum

  • Opportunities Across the Price Spectrum

Large-scale online grocery making steps towards global expansion

  • Opportunities Across the Price Spectrum

New opportunities for niche and upmarket brands

  • Opportunities Across the Price Spectrum

Onwards and Outwards: Future Prospects for Online Wine Sales

Internet continues to reshape the world

  • Onwards and Outwards: Future Prospects for Online Wine Sales

Internet retailing’s strong growth to continue

  • Onwards and Outwards: Future Prospects for Online Wine Sales

Smartphones and social networking offer fresh potential

  • Onwards and Outwards: Future Prospects for Online Wine Sales

New trends for online to tap into in emerging markets

  • Onwards and Outwards: Future Prospects for Online Wine Sales

Online wine retailing: The development cycle

  • Onwards and Outwards: Future Prospects for Online Wine Sales

Online wine retailing: Changing drivers

  • Onwards and Outwards: Future Prospects for Online Wine Sales

Report Definitions

Product definitions

  • Report Definitions

Channel definitions

  • Report Definitions

Samples

Wine-Distribution-Online-is-Changing-Off-trade.jpg

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