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Country Report

Pakistan Flag Wine in Pakistan

Price: US$990

About this Report

Executive Summary

TRENDS

  • Wine sales remained negligible in Pakistan in 2014 and manufacturers have no intention of launching wine brands during the forecast period. In addition, wine also cannot be imported due to current restrictions on alcoholic drinks, although some imported wines are available through illegal channels such as bootleggers. Overall, wine sales will remain limited in Pakistan during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Pakistan?
  • What are the major brands in Pakistan?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in Pakistan - Category Analysis

TRENDS

Alcoholic Drinks in Pakistan - Industry Context

EXECUTIVE SUMMARY

Industry grows as consumption rises

Slight increase in unit prices favourable to consumers

Murree Brewery remains only real player in market

Off-Trade channel continues to dominate

Steady growth expected but with potential threats

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

  • Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 11 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Port
      • Sherry
      • Vermouth
    • Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Distribution
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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