Wipes market research

Euromonitor has the world’s most comprehensive research on the wipes category within the tissue and hygiene industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the wipes market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our wipes market research answer questions such as:

What is the market size of wipes?
What are the major brands in wipes?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Filter Results

Total: (84)

Country Report

Wipes in Saudi Arabia

Growth in wipes was supported in 2009 by concerns over the swine flu epidemic. Consumer concerns supported a strong rise in sales of antibacterial wipes within both all purpose cleaning wipes and general purpose wipes. However, these concerns ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Wipes in Algeria

Wipes witnessed 14% value growth in 2010, driven by increasing purchasing power in urban areas. The strong value increase also resulted from a price increase in a category where the major brands are imports and were therefore subject to the rise in ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Wipes in the Netherlands

Dutch consumers became increasingly focused on the environment during the review period, with a growing media focus on climate change and the impact of consumer lifestyles on the environment. This resulted in many consumers seeking to reduce the ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Wipes in Bulgaria

The wipes category is seeing increased penetration as Bulgarian consumers appreciate the convenience and hygiene offered by these products. While some wipes categories (general purpose wipes) compete with pocket handkerchiefs and boxed facial ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Wipes in Hungary

The key trend of this channel is that consumers use different types of wipes for many purposes. Consumers use mainly baby wipes, while general purpose wipes are used for cleaning toilets or furniture. The reason behind this trend is the price of the ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Wipes in Morocco

Baby wipes dominated sales of wipes in 2010, accounting for 75% unit volume share and 57% value share, with these products also seeing the strongest volume and current value growth of 9% and 12% respectively. Growth was driven by a number of ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Wipes in Croatia

The effects of the economic downturn have slowed the rise of household care wipes. Consumers perceive them as more of a luxury than a necessity, and are thus reluctant to spend any of their disposable income on them. Baby wipes have managed to become...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Wipes in Serbia

Wipes in Serbia remained undeveloped in 2010 and was reduced to the category of personal wipes. With volume size of 264 million sheets in 2010, baby wipes was the largest subcategory with steady potential for growth. A negative aspect of that ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Wipes in the United Arab Emirates

Despite low consumer spending and the fading novelty of some product categories, consumers in the UAE—mostly middle and high income consumers—have recently become more conscious about maintaining their personal hygiene. Global influenza pandemics and...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Wipes in Russia

Sales of wipes increased by 7% in current value terms to reach RUB4.7 billion in 2010. The category benefited from the start of the economic recovery following the financial crisis of 2009. Apart from the improving economic situation, the wipes ...

Oct 2011 | $900| Add to cart | View details ›