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Country Report

Costa Rica Flag Wipes in Costa Rica

| Pages: 17

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015 current retail value sales reached CRC2.2 billion with growth of 12%. Sales in the category were boosted due to an increased interest in convenience. Additionally, wipes is largely benefited by the success of leading brands in complementary categories. Baby wipes remained the leading area with an approximate 99% share of current retail value sales in personal wipes. Their success is largely an effect of sales of certain brands of diapers which foster growth for baby wipes of the same brand.

COMPETITIVE LANDSCAPE

  • Kimberly-Clark Costa Rica SA continued to lead sales of wipes in Costa Rica. The company and its brand Huggies are the most popular and accounted for a 47% value share in 2015. This brand leverages on success within nappies/diapers/pants in the country, as these are sold as a complementary item. Huggies is positioned as a good quality product at competitive prices, and can be used for a wide range of tasks. Home care brands such as Lysol and Clorox followed, with a 14% and 13% value share respectively. These brands also benefit from their great awareness in complementary categories.

PROSPECTS

  • Wipes will continue to perform well over the forecast period as disposable incomes in Costa Rica rise and the trend towards busier lifestyles further strengthens consumer appreciation for the convenience and versatility of these products. Marketing activities and improvements in retail distribution will also help to sustain the expansion of wipes overall, as will further segmentation, particularly in underdeveloped areas such as intimate wipes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wipes in Costa Rica?
  • What are the major brands in Costa Rica?
  • What is the biggest category within household care wipes?
  • What are the key new product launches in the wipes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Wipes in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Wipes by Category: Value 2010-2015
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Tissue and Hygiene in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Continued growth despite maturity

Price competition affects value performance

Low levels of fragmentation and high barriers to entry

Product availability is increasingly important for brands’ success

Great potential for future performance

MARKET INDICATORS

  • Table 7 Birth Rates 2010-2015
  • Table 8 Infant Population 2010-2015
  • Table 9 Female Population by Age 2010-2015
  • Table 10 Total Population by Age 2010-2015
  • Table 11 Households 2010-2015
  • Table 12 Forecast Infant Population 2015-2020
  • Table 13 Forecast Female Population by Age 2015-2020
  • Table 14 Forecast Total Population by Age 2015-2020
  • Table 15 Forecast Households 2015-2020

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Wipes
    • Home Care Wipes and Floor Cleaning Systems
      • Dry Electro-Static Wipes
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
      • Floor Cleaning Systems
        • Refills
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
      • Impregnated Wet Wipes
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Personal Wipes
      • General Purpose Wipes
      • Intimate Wipes
      • Baby Wipes
      • Cosmetic Wipes
        • Facial Cleansing Wipes
        • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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