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Country Report

Switzerland Flag Wipes in Switzerland

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • Current value sales of wipes continued to increase in 2015. This was due to a large part to Swiss consumers’ willingness to spend more on personal hygiene products, for example facial cleaning wipes and general purpose wipes, as they offer a high level of convenience in everyday life.

COMPETITIVE LANDSCAPE

  • Migros Genossenschaftsbund continued to dominate overall wipes in Switzerland in 2015, with a value share of 26% and value sales of CHF16 million. Meanwhile, Procter & Gamble remained in second place in overall wipes, with a value share of 19% and value sales of CHF12 million.

PROSPECTS

  • Overall value growth for wipes over the forecast period is expected to mainly be driven by relatively stable and strong growth for general purpose wipes and intimate wipes. Baby wipes, facial cleansing wipes and all purpose cleaning wipes are also expected to contribute to growth, although at a lower level.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wipes in Switzerland?
  • What are the major brands in Switzerland?
  • What is the biggest category within household care wipes?
  • What are the key new product launches in the wipes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Wipes in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Wipes by Category: Value 2010-2015
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Wipes in Switzerland - Company Profiles

SCA Hygiene Products AG in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 SCA Hygiene Products AG: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 SCA Hygiene Products AG: Competitive Position 2015

Tissue and Hygiene in Switzerland - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene registers stable growth

Demographic changes – a challenge and opportunity

Innovative and creative product solutions need to compete in a generally price-sensitive environment

Internet retailing is growing from a low base

A stable economic environment, demographic change and net migration may lead to stable growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Demographic change and net migration shape the demand for tissue and hygiene products

The strong Swiss franc increasingly limits local demand by means of shopping tourism in neighbouring countries

Extending influence in a highly mature and saturated environment by means of innovation and creativity

MARKET INDICATORS

  • Table 7 Birth Rates 2010-2015
  • Table 8 Infant Population 2010-2015
  • Table 9 Female Population by Age 2010-2015
  • Table 10 Total Population by Age 2010-2015
  • Table 11 Households 2010-2015
  • Table 12 Forecast Infant Population 2015-2020
  • Table 13 Forecast Female Population by Age 2015-2020
  • Table 14 Forecast Total Population by Age 2015-2020
  • Table 15 Forecast Households 2015-2020

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Wipes
    • Home Care Wipes and Floor Cleaning Systems
      • Dry Electro-Static Wipes
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
      • Floor Cleaning Systems
        • Refills
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
      • Impregnated Wet Wipes
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Personal Wipes
      • General Purpose Wipes
      • Intimate Wipes
      • Baby Wipes
      • Cosmetic Wipes
        • Facial Cleansing Wipes
        • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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