Wipes in Switzerland

Wipes in Switzerland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Wipes in Switzerland - Company Profiles

SCA Hygiene Products AG in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 SCA Hygiene Products AG: Key Facts
Summary 2 SCA Hygiene Products AG: Competitive Position 2015

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene registers stable growth

Demographic changes – a challenge and opportunity

Innovative and creative product solutions need to compete in a generally price-sensitive environment

Internet retailing is growing from a low base

A stable economic environment, demographic change and net migration may lead to stable growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Demographic change and net migration shape the demand for tissue and hygiene products

Outlook

The strong Swiss franc increasingly limits local demand by means of shopping tourism in neighbouring countries

Outlook

Extending influence in a highly mature and saturated environment by means of innovation and creativity

Outlook

MARKET INDICATORS

Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

Summary 3 Research Sources

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