Country Report

Wipes in Switzerland

Jul 2014 | Pages: 28

Price: US$900

About this Report

Executive Summary

TRENDS

In light of increasingly busy consumer lifestyles, overall the wipes category continued to be the focus of growing demand in Switzerland, offering a convenient alternative to other types of cleaning in 2013. While baby wipes remained the largest category in both volume and value terms, accounting for over one third of total current value sales of wipes, a positive performance was seen in many wipes categories.

COMPETITIVE LANDSCAPE

Private label continued to hold a strong position in wipes in Switzerland in 2013, accounting for a combined share of 39% of total current value share. The majority of Swiss consumers are relatively price sensitive when it comes to home cleaning products, making the significantly cheaper private label wipes an attractive alternative to branded wipes. This attitude also applies to personal wipes, for which the share of private label is equally strong.

PROSPECTS

The wipes category is expected to see good growth prospects over the forecast period. The largest category, baby wipes, will continue to benefit from a growing number of babies/infants due to birth rates that are expected to remain above replacement levels. Another factor driving growth will be the ongoing convenience trend, which will particularly support demand for home care wipes. Accordingly, impregnated wet wipes variants that allow consumers to save time and still achieve effective cleaning around the house are expected to be among the fastest growing types of wipes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Switzerland?
What are the major brands in Switzerland?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.