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Country Report

Wipes in Switzerland

Price: US$900

About this Report

Executive Summary

TRENDS

  • The recovery of the Swiss economy from 2011 marked the re-emergence of the busy Swiss life and family lifestyle, with both parents working. This heralds encouraging commercial territory for ready-to-use cleaning products with wipes in all varieties available at retail stores.

COMPETITIVE LANDSCAPE

  • Migros Genossenschaftsbund leads in wipes, with a 25% value share in 2012.With a wide range of products, Migros and its vast network of stores is popular with many Swiss consumers as a one-stop shopping centre .

PROSPECTS

  • Growth is expected to stem from households' search for convenience and effectiveness in household cleaning, which bodes well for retail sales of wipes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wipes in Switzerland?
  • What are the major brands in Switzerland?
  • What is the biggest category within household care wipes?
  • What are the key new product launches in the wipes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Wipes in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Wipes by Category: Value 2007-2012
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2007-2012
  • Table 3 Wipes Retail Company Shares 2008-2012
  • Table 4 Wipes Retail Brand Shares 2009-2012
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2012-2017
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2012-2017

Wipes in Switzerland - Company Profiles

Düring AG in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Düring AG: Key Facts
  • Summary 2 Düring AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Düring AG: Competitive Position 2012

Iromedica AG in Tissue and Hygiene (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Iromedica AG: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Iromedica AG: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Iromedica AG: Competitive Position 2012

Tissue and Hygiene in Switzerland - Industry Context

EXECUTIVE SUMMARY

Economic expansion cannot halt slowdown in value growth of tissue and hygiene

Ageing population has mixed impact on value sales

Private label maintains performance in tissue and hygiene industry

Supermarkets remains consumers’ favourite channel

Slight increase in value sales still expected amidst static price movement

KEY TRENDS AND DEVELOPMENTSR

Macroeconomic situation contributes to slowdown in value growth

Environmental awareness has become a mainstream consumer attitude in Switzerland

Demographic trend of ageing has profound influence on sales

Convenience and effectiveness: Key issues in tissue and hygiene products

Private label competes well against global brands

MARKET INDICATORS

  • Table 7 Birth Rates 2007-2012
  • Table 8 Infant Population 2007-2012
  • Table 9 Female Population by Age 2007-2012
  • Table 10 Total Population by Age 2007-2012
  • Table 11 Households 2007-2012
  • Table 12 Forecast Infant Population 2012-2017
  • Table 13 Forecast Female Population by Age 2012-2017
  • Table 14 Forecast Total Population by Age 2012-2017
  • Table 15 Forecast Households 2012-2017

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
  • Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
  • Table 20 Penetration of Private Label by Category 2007-2012
  • Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Wipes
    • Home Care Wipes and Floor Cleaning Systems
      • Dry Electro-Static Wipes
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
      • Floor Cleaning Systems
        • Refills
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
      • Impregnated Wet Wipes
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Wet Floor Wipes
          • Starter Kits/Sweepers/Sticks (Wet)
          • Wipes and Refills (Wet)
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Personal Wipes
      • General Purpose Wipes
      • Intimate Wipes
      • Baby Wipes
      • Cosmetic Wipes
        • Facial Cleansing Wipes
        • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Digital/applicator tampons
  • Pricing
  • Toilet paper by type
  • Wet vs dry

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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