26 pages, Apr 2017
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Sales of wipes in Switzerland were boosted in 2016 as consumers, perceiving mounting pressures on their time, sought to remove steps from their regular cleaning and grooming routines. Perceived as convenient and time-saving alternative to regular cleaning and personal care products, wipes posted positive growth in both value and volume terms in 2016.
Unlike other categories in tissue and hygiene, the competitive landscape of wipes is rather fragmented, with only Migros Genossenschaftsbund and Procter & Gamble Switzerland accounting for more than a 10% current value share in 2016.
Wipes is expected to record a value CAGR of 2% at constant 2016 prices over the forecast period, with home care wipes and floor cleaning systems showing somewhat stronger growth compared to personal wipes. Sales of wipes is set to continue to experience significant growth, as technological developments improve their cleaning and polishing efficiency versus traditional cleaning products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Switzerland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.