Euromonitor International publishes the world's most comprehensive market research on the womenswear industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Womenswear in Taiwan

Apr 2018

Womenswear is expected to register modest sales growth rates over the forecast period, with international brands set to continue setting the pace and underpinning the shift away from premium brands towards the standard price bracket. The recent ...

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Strategy Briefing

World market for Apparel and Footwear

Apr 2018

The apparel and footwear industry saw a 1.2% value growth in 2017, an improvement over 2016. But at 3.1% in 2017, volume growth outpaces value growth. The market is indeed being fuelled by volumes as fast-fashion continues expanding in emerging ...

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Country Report

Womenswear in Chile

Mar 2018

The strong entrance of international brands proved popular among consumers over the review period, due to rising consumer incomes and a stable economy, despite the slowdown of 2016. Demand is being supported by the expanding middle class and the ...

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Strategy Briefing

Channel Overview in Apparel and Footwear

Mar 2018

Apparel and footwear distribution is heading towards a more symbiotic space, where off-line and online boundaries are disappearing. Specialist retailers remains the most important retail channel, boosted mostly by the continued athleisure trend. ...

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Country Report

Womenswear in Singapore

Mar 2018

Womenswear declined in current value terms in 2017, although at a slower rate than in the previous three years with consumer confidence slowly improving off the back of a slight economic improvement and a moderate rise in wages. The government backed...

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Country Report

Womenswear in South Africa

Mar 2018

Challenging macroeconomic factors resulted in lower current value growth for womenswear in 2017. The retail environment was characterised by frequent price promotions to drive volume sales. More aggressive promotions were observed both from online ...

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Country Report

Womenswear in the US

Mar 2018

Sluggish consumer spending on apparel in 2017 was due to unseasonably warm weather, the new consumerism, a changing retail landscape and the consumer trend for experience over material items. Thus, womenswear saw only slight retail current value ...

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Strategy Briefing

Consumer Trends Shaping the Designer Apparel and Footwear Industry

Mar 2018

Designer apparel and footwear, like the entire luxury industry, is facing a challenging time as globally consumer preferences shift from ‘owning’ to ‘being’, and technologies reinvent the way people consume fashion and engage with brands. This may ...

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Country Report

Womenswear in the United Kingdom

Mar 2018

Athleisure has become part of consumers’ lifestyles in their desire to find clothing that is comfortable and wearable at work. This is particularly evident in womenswear categories, as the products that are comfortable, such as leggings, are growth ...

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Country Report

Womenswear in Hong Kong, China

Mar 2018

Women’s leggings recorded the highest current value growth in 2017. Leggings are commonly and widely used in Hong Kong because they are very easy to mix and match with different types of clothing, and they are also aligned with the athleisure trend ...

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Country Report

Womenswear in Vietnam

Feb 2018

From 2016 to 2017, various new famous international brands such as Zara and H&M entered Ho Chi Minh City, receiving a lot of attention from Vietnamese consumers. For example, at the beginning of September 2017, H&M opened its first store in the ...

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Country Report

Womenswear in the United Arab Emirates

Feb 2018

Womenswear witnessed low single-digit growth as brands struggled to break even in 2017. Minimal growth was driven by international brands that belong to large retail franchise groups in the region that represent a significant proportion of the highly...

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Country Report

Womenswear in Malaysia

Feb 2018

Although Malaysia experienced higher real GDP growth in 2017, consumers remained cautious in their spending behaviour as the cost of living continued to rise. Reduced spending on non-essentials supported a significant rise in demand for more ...

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Country Report

Womenswear in Egypt

Feb 2018

Egypt’s recession is spilling over into womenswear and a plunge in sales is set to cast a negative shadow over the whole apparel industry. Many ready-to-wear retailers are seeking unconventional solutions to save the category from losses resulting ...

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Country Report

Womenswear in the Philippines

Feb 2018

Classic designs such as high waist pants and shorts, retro swimwear, dolphin shorts, midi skirts, trucker jackets and flared dresses made a comeback in womenswear in the Philippines in 2017. H&M, Uniqlo, Zara and several other brands sought to ...

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Country Report

Womenswear in Thailand

Feb 2018

Female consumers in Thailand continue to purchase more clothes than men, with the active and beauty-conscious lifestyle trends supporting consumption within womenswear. Consumers tend to opt for active, casual and multi-purpose clothing which can be ...

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Country Report

Womenswear in India

Feb 2018

Traditional Indian ethnicwear such as saris, salvar kameez and churidars accounted for nearly half of all womenswear sold in India over the review period. A large unbranded market exists in India for such ethnicwear catering to price-conscious ...

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Country Report

Womenswear in Sweden

Feb 2018

Swedish women have changed their purchasing patterns, as they are enhancing their price awareness by comparing prices online and waiting for sales campaigns. According to a study conducted by Svensk Handel during 2017, 45% of all Swedes planned to ...

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Country Report

Womenswear in Ukraine

Feb 2018

In 2017 the minimum salary level doubled in Ukraine, from UAH1,600 in December 2016 to UAH3,200 from January 2017. While this did not completely offset earlier currency deflation, consumer spending power grew and in turn apparel sales increased. ...

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Country Report

Womenswear in Argentina

Feb 2018

During 2017, womenswear price increases were lower than general inflation. Despite this effective reduction in prices, the fall in sales of womenswear in volume terms was even greater than in 2016. Discounts and promotions were another factor that ...

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