Euromonitor International publishes the world's most comprehensive market research on the womenswear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Global Licensing Trends in Adult Fashion

Jul 2017

Licensed fashion permeates all aspects of apparel and footwear, cutting across all demographics and regions. Evergreen characters remain strong, while fashion, corporate brand, fashion, sports, music and celebrity licensing are all battling for a ...

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Strategy Briefing

Womenswear in Western Europe

Jul 2017

Womenswear in Western Europe continued to struggle in 2016, in the wake of two major economic downturns in quick succession, with declining unit prices continuing to undermine value growth. The rise of fast fashion, online retailers and ...

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Strategy Briefing

Apparel and Footwear Global Industry Overview

Jun 2017

The apparel and footwear industry experienced another year of positive growth in 2016, however, at 1% it proved to be the weakest year-on-year development since the global recession, reflecting persistent subdued demand in Europe and the negative ...

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Country Report

Womenswear in Chile

Jun 2017

Womenswear registered 5% current value growth during 2016. The strong entrance of international brands proved popular amongst consumers over the review period as a result of rising incomes and a stable economy, despite the slowdown of the latter ...

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Strategy Briefing

New Concepts in Fashion Retailing

May 2017

This briefing highlights the newest concepts in fashion retailing around the world. As hyperconnected consumers disregard the conventions of traditional retail, fashion players are increasingly looking to experiential shopping and personalisation to ...

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Country Report

Womenswear in India

Apr 2017

Womenswear accounted for around 31% of overall apparel value sales in India in 2016. The share of womenswear is fairly low in India due to the presence of a large unorganised sector, which eats into the sales of the organised channel. In addition, ...

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Country Report

Womenswear in Singapore

Apr 2017

Economic downturn and lower consumer confidence continued in 2016, leading to a 2% decline in womenswear in current value terms. Meanwhile, womenswear accounted for a 62% share of overall value sales of apparel in 2016, whilst menswear and ...

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Country Report

Womenswear in Taiwan

Mar 2017

The introduction of international brands such as H&M and Forever 21 has had a big impact on womenswear. These brands have set a standard for womenswear to be at an affordable price with good quality and design. Before these international brands ...

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Country Report

Womenswear in Australia

Mar 2017

Womenswear accounted for a 50% share of overall apparel value sales in 2016, which was significantly higher than menswear’s share of 31%. However, menswear continued to outperform womenswear, growing by 3% in current value terms compared to 2% for ...

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Country Report

Womenswear in Vietnam

Mar 2017

Womenswear accounted for a 47% value share of overall apparel in 2016, and this figure was little changed over the review period. Accordingly, due to huge consumer demand for fashionable and trendy clothing, womenswear remained the leading category ...

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Country Report

Womenswear in Hong Kong, China

Mar 2017

Hong Kong apparel and footwear is heavily dependent on the sales of womenswear. Womenswear alone accounted for 51% of overall value sales of apparel in 2016. This was maintained in 2016 at a similar level to previous years....

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Country Report

Womenswear in South Korea

Mar 2017

Value size of womenswear was smaller than menswear in South Korea; womenswear had a 42% value share of apparel, whilst menswear had a 46% share. Womenswear reached KRW11.6 trillion with healthy 2% growth in 2016, while menswear continued its slow ...

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Country Report

Womenswear in Morocco

Mar 2017

Womenswear remains the largest biggest apparel category in Morocco, accounting for 42% of value sales in apparel in 2016, marginally ahead of menswear, which also recorded a value share of 42% in apparel in 2016....

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Country Report

Womenswear in Brazil

Mar 2017

2016 marked the second year of macroeconomic recession that worsened the main indicators, such as consumer confidence and purchase power, leading to a strong decrease of 8% to reach BRL39.4 billion, a much lower level in comparison to the 2% CAGR ...

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Country Report

Womenswear in Malaysia

Mar 2017

Womenswear accounted for 47% of overall apparel value sales in Malaysia in 2016, with menswear holding a lower share of 30%. The higher share of womenswear is mainly due to the category’s wider range of products. However, menswear slightly ...

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Country Report

Womenswear in South Africa

Mar 2017

Womenswear is a slightly larger category than menswear, representing 37% in value terms of apparel overall. There has been no major shift in the proportion of womenswear relative to menswear over the review period. Moreover, womenswear witnessed a ...

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Country Report

Womenswear in Egypt

Mar 2017

Womenswear succeeded in accounting for more than menswear in 2016 with a larger percentage of growth in value terms as well as in volume. Womenswear increased by 13% in value terms and increased by 3% in volume. This was due to many factors, such as ...

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Country Report

Womenswear in the Czech Republic

Mar 2017

Womenswear had a bigger market size than menswear in 2016. The female population is larger than the male population in the Czech Republic and, in general, women are more enthusiastic about fashion than men. Womenswear accounted for a 40% share of ...

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Country Report

Womenswear in Hungary

Mar 2017

Current value growth of womenswear in 2016 was driven primarily by an increase in volume sales, while the average unit price of womenswear was largely stable in current terms. At the same time, cheap second-hand products remained popular, which had a...

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Country Report

Womenswear in Greece

Mar 2017

Womenswear accounted for 50% of overall value sales of apparel in 2016, with a 4% decrease in current value terms and a slight decline in volume terms. Menswear, on the other hand, comprised 29% of overall value sales of apparel in 2016 with declines...

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