Fizzah Nurmohamed
How did you get into market research?
Having completed my masters, I found myself wanting to enter a role which was relevant to everyday life, as well continuing my desire to learn. I started as a Research Analyst on the UK & Ireland desk, within the syndicated research team, allowing me to research across a wide number of industries such as packaged food and beauty and personal Care, discovering the leading brands and innovations across the year. Having progressed to Senior Research Analyst, I found myself wanting a more client facing, strategic role, where I then applied to the consulting department.
What do you enjoy most about your role?
The variation of the role is very enjoyable, encompassing liaising, meeting an
d presenting to clients, to negotiating and briefing analysts in far to reach regions, as well as preparing and condensing our findings in visual ways to engage the client. Working in a dynamic and diverse team helps me learn from other experiences, inspiring one another to tackle and overcome challenges we may encounter during the research process.
What is a typical day like for you in Consulting?
No two days are the same, one email or phone call can change the entire schedule lined up for the day! Depending upon where in the project schedule I may be, a day can consist of: kicking off a project with the client, discussing their particular objectives of the study; building analyst briefs and templates, brainstorming methods to attain the less common data points; preparing client deliverables or bouncing ideas off team members, be it a missing analyst in Nigeria or an excel formula!
