Global Briefing

World Travel Market Trends

Price: US$2,000

About this Report

The global economic and financial crisis brought the world to its knees, with the travel and tourism industry being one of the worst affected. Economic decline had a strong negative effect on tourism demand, leading to record lows across the industry. In this climate, concepts such as “funemployment” and pop up hotels emerged, as travel operators sought out new opportunities. This global trends briefing pinpoints new consumer trends, emerging demographic groups and nascent product areas.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents

Scope of the Report


Foreword and Overview


Through the Looking Glass

Fear and Loathing in Business Travel

Creativity in Adversity

Funemployment on the Rise in North America

Antidote to the Recession

Signs of Optimism Amidst Bleakness

Hiatus Holidays with Prices Not to Be Missed

Obama Inspires a Call to Service

Intrepid Travel Targets the Unemployed

Opportunities for Insight into Future Trends

Unemployment Yet to Peak

Future Outlook – Re-evaluation of Priorities

Pop-up Hotels in the UK

Pop-up Craze Is the New Pin-up

Guerrilla Tactics for Flexibility of Supply

Pop-up Pioneers

Pop-up Goes International

Innovation Across Segments

Opportunities – from Cutting Edge to Socially Responsible

Future Outlook – Urban Regeneration

Concierge Travel Services in Europe

Masstige Services for Europe

Luxury for the Masses

Three Stage Offer

Usage Breakdown

Customisation Taken to its Logical Conclusion

Helping Consumer Decision-making

Virgin Holidays Sets a Precedent

Opportunities and Future Outlook

Female-only Accommodation in the Middle East

Key Demographic to Target

Culturally-sensitive Concept within Islamic Law

Population Segmentation

All-inclusive Appeal

Tailored to Female Tastes

Luthan Hotel & Spa Lead by Example

Opportunities – Ready for Export

Future Outlook – Marketing Is Key

The Obama Effect Boosts Africa Tourism

Obama Drives Roots Tourism

DNA of Roots Tourism

US Outbound to Africa Shows High Growth

Discrete Target Market with Potential

Diaspora on the Agenda

Greater Collaboration Required

Opportunities for Engagement

Future Outlook – Obama to Head Boom

Asia Tees Off with Golf Tourism

Crazy About Golf

Golf as an Income Generator

Japan – from Lifestyle to Fashion

China – Sport of the Rich

Emerging Destinations on Course

Recession-resistant Sport

Opportunities and Future Outlook

Latin America Re-brands as a Luxury Destination

Government Action to Capture Luxury Travellers

Source Market: Latin America

Luxury Pipeline Development

Future Luxury Boom

Expanding the Target Market

Opportunities and Future Outlook


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