Euromonitor International publishes the world's most comprehensive market research on the wound care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Country Report

Wound Care in the Netherlands

Nov 2017

Wound care is expected to increase in value at a CAGR of 2% at constant 2017 prices over the forecast period, a rate of growth which is set to be in line with the 2% value CAGR registered in the category in constant 2017 terms over the review period....

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Country Report

Wound Care in New Zealand

Nov 2017

Over the review period there were several factors which influenced the value growth of first aid kits in New Zealand. First in 2011, New Zealand was hit by a tragic earthquake in the city of Christchurch; this caused deaths and injuries in the ...

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Country Report

Wound Care in Pakistan

Nov 2017

Sticking plaster/adhesive bandages led growth in wound care in 2017, with demand mainly being fuelled by international brands, with consumers opting for quality over quantity and most international brands, such as Saniplast and Elastoplast, remaining...

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Country Report

Wound Care in Singapore

Nov 2017

Wound care is a fairly mature category in Singapore and witnessed limited innovation or marketing towards the end of the review period. Most manufacturers focused on selling discounted products as a strategy to entice consumers. Wound care is also ...

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Country Report

Wound Care in Hong Kong, China

Nov 2017

Wound care recorded a positive value performance in 2017, with sticking plasters/adhesive bandages seeing the highest current value growth. Consumers choose this type of product based on quality first and price second, as long as all such products ...

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Country Report

Wound Care in Ukraine

Nov 2017

Wound care is mature and saturated in Ukraine. While it received a major boost to sales in 2014 because of the start of the ATO in the Donetsk and Luhansk oblasts, the military situation remained the same at the end of the review period, resulting in...

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Country Report

Wound Care in Bosnia-Herzegovina

Nov 2017

First aid kits are a legal obligation for all drivers and professional institutions in Bosnia-Herzegovina. While driving patrols regularly check for drivers having first aid kits in cars, this was not necessarily the case for institutions in ...

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Country Report

Wound Care in Bolivia

Nov 2017

Wound care in Bolivia is mainly purchased by active people for sports injuries, by parents for minor injuries suffered by their children at home and for elderly people to use together with some ointment to ease inflammation. Buying wound care ...

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Country Report

Wound Care in the Philippines

Nov 2017

Consumers’ changing lifestyles and activities shaped the growth of wound care in 2017. The review period witnessed an upsurge in purchases of wound care products, as consumers’ activities became more rigorous, energetic and adventure-filled. This ...

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Country Report

Wound Care in Uzbekistan

Nov 2017

Wound care products are the types of medical products that belong in first aid kits. People usually do not look at brands of wound care products, and therefore, they usually choose them based on price and availability, the latter being a significant ...

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Country Report

Wound Care in Guatemala

Nov 2017

Wound care products in Guatemala are mainly standard products such as gauze and tape that are very affordable and offer no differentiation between brands. Even though these products have brands, there are very little differences between the products....

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Country Report

Wound Care in Turkey

Nov 2017

Wound care registered strong retail current value sales growth in 2017. This was due to the increasing availability of premium products, which have different features, such as suppressing bleeding, water resistance and transparency. Some premium ...

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Country Report

Wound Care in Germany

Nov 2017

In Germany there is ongoing demand for speciality wound care products, which is having a positive effect on growth. Products which promote faster healing and prevent scarring are in high demand, and consumers do not usually mind spending more money ...

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Country Report

Wound Care in Sweden

Nov 2017

Wound care is expected to continue to display fairly modest growth over the forecast period as it is a mature category. Sales are rather seasonal as Swedish consumers purchase a higher number of wound care products during the warm months in the ...

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Country Report

Wound Care in Uruguay

Nov 2017

In 2014 the Ley de Seguridad Vial (Road Safety Act), Law 19,061, came into effect. The law established among other things that all vehicles with four or more wheels operating on public roads throughout Uruguay must carry a first aid kit. In 2015 the ...

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Country Report

Wound Care in Venezuela

Nov 2017

Scarcity of products in this category is particularly severe since it is traditionally dominated by multinational companies. Contacts in the industry stated that while many private clinics and hospitals used to count on pharmacies and parapharmacies ...

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Country Report

Wound Care in the US

Nov 2017

According to Bloomberg Businessweek, around 6.5 million people in the US suffer from chronic wounds, such as those resulting from vascular disease or diabetes. The ageing of the US population and rising obesity, diabetes and other chronic diseases ...

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Country Report

Wound Care in the United Arab Emirates

Nov 2017

It is very common to have wound care products in nearly every household in the United Arab Emirates. It is considered essential to restock first aid products on a regular basis, especially in households with children. In addition, increasing health ...

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Country Report

Wound Care in the United Kingdom

Nov 2017

The UK wound care market is saturated and mature. Consumers tend to look for good quality as well as plasters that are easy to remove from skin without pain. Companies continue to respond to consumer demand for specialisation by introducing products ...

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Country Report

Wound Care in Tunisia

Nov 2017

Tunisian consumers are becoming increasingly active, and focusing on fitness through practising sports, and consequently are more susceptible to minor injuries. This trend is set to continue to support the category over the forecast period. Sticking ...

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