Euromonitor International publishes the world's most comprehensive market research on the wound care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Country Report

Wound Care in Cameroon

Jan 2017

Current value sales of wound care in Cameroon grew by 4% in 2016. The incidence of wounds remains high due to low consumer-awareness of basic safety principles at home and on the highways, which has spurred sales growth. Road transportation continues...

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Country Report

Wound Care in Saudi Arabia

Dec 2016

Wound care in Saudi Arabia witnessed a strong performance in value terms in 2016, registering stable current value growth of 10%, with growth driven mainly by rising demand among middle-income and affluent households. This is believed to be due to ...

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Country Report

Wound Care in Singapore

Dec 2016

Product innovations targeting consumers’ specific wound care needs continued to help drive up value sales in 2016. These included sticking plasters which are transparent, elasticated, waterproof and/or suitable for sensitive skin. In addition, as ...

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Country Report

Wound Care in South Africa

Dec 2016

Wound care is a fairly mature product area in South Africa and saw little innovation or marketing support towards the end of the review period. Sales however continued to grow at the end of the review period, benefiting from a growing focus on ...

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Country Report

Wound Care in the United Arab Emirates

Dec 2016

Wound care products can be found in nearly every household in the United Arab Emirates. It is considered essential to restock first aid products on a regular basis, especially in households with children. Increasing health awareness has also led more...

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Country Report

Wound Care in Estonia

Nov 2016

Awareness and skills of how to treat wounds remain poor in Estonia. People mainly bought sticking plasters to cover small wounds and abrasions or to avoid blisters. A positive trend was also equipping home pharmacies with antiseptics. First aid kits ...

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Country Report

Wound Care in Kenya

Nov 2016

Rising awareness of first aid among corporate firms was a key promoter of growth in value sales and volume for wound care in Kenya over the period under review....

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Country Report

Wound Care in Japan

Nov 2016

Despite the shrinking child population in Japan, wound care registered current value growth of 1% in 2016, with sales driven by hybrid products and ongoing demand from inbound tourists....

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Country Report

Wound Care in New Zealand

Oct 2016

In April 2016, the new Health & Safety at Work Act 2015 took effect. Updated regulations saw tighter and more comprehensive requirements in the workplace to keep workers safe. Advertisements regarding “worksafe” environments were aired on television ...

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Country Report

Wound Care in Georgia

Oct 2016

Wound care posted a 9% decline in current value terms in 2016 as a result of falling unit prices due to the Georgian lari becoming stronger and more stable against foreign currencies. In a situation where the category is dominated by imports, it ...

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Country Report

Wound Care in Hungary

Oct 2016

Wound care was uneventful in 2016 as no significant negative or positive changes influenced the category. Due to stable incomes, consumers could also spend on sophisticated brands, although aqua resistance remained as the most important consumer ...

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Country Report

Wound Care in Hong Kong, China

Oct 2016

Wound care products are indispensable in households. The essential nature of these products for the majority of consumers supported the performance of the category throughout the review period. The ageing population in Hong Kong also supported the ...

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Country Report

Wound Care in Vietnam

Oct 2016

Although the internet and social networks are developing dramatically in Vietnam, most local consumers are still lacking in knowledge regarding first aids kits as well as gauze, tape and other wound care. Vietnamese consumers do not receive education...

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Country Report

Wound Care in Sweden

Oct 2016

Wound care in Sweden is characterised by a sizeable private label presence. This limits value sales growth as the strength of private label ensures a high degree of price competition. This is all the more true as consumers do not see the point in ...

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Country Report

Wound Care in Thailand

Oct 2016

Many Thai consumers tend to keep wound care products at home as a part of their core stock of household remedies as it is considered to sensible to be prepared for any potential emergencies or accidents that may occur in the home. Would care ...

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Country Report

Wound Care in Romania

Oct 2016

Value sales of wound care products increased by 4% in 2016, lower growth than the 8% current value CAGR seen over the review period. The slower value growth in 2016 is attributable to the mature development stage of the category and the declining VAT...

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Country Report

Wound Care in the Philippines

Oct 2016

The decline in oil prices has resulted in plenty of good news for a lot of businesses in the country. One of the industries to benefit has been the travel and tourism industry. Lower oil prices has boosted growth in local tourist spots like beaches, ...

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Country Report

Wound Care in Lithuania

Oct 2016

Changing consumer lifestyles incorporating more active leisure time and improving disposable incomes drove the development of wound care in Lithuania. The increasing financial flexibility of consumers predetermined their growing interest in more ...

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Country Report

Wound Care in the Czech Republic

Oct 2016

Wound care registered only modest current value growth of 1% in 2016, with this being similar to that seen in 2015 as well as in line with the review period average. Wound care is a relatively stable category in the Czech Republic, not being too ...

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Country Report

Wound Care in South Korea

Oct 2016

Wound care in South Korea saw strong growth in 2016, rising in current value by 7% over the course of the year, although this growth was a slowdown compared with the double-digit current value growth rates seen during 2014 and 2015. This growth was ...

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