The forecast period is expected to see wound care in Norway continue to benefit from the return to the great outdoors that has been seen among the local population since the lifting of COVID-19 control restrictions earlier in the review period. As mentioned above, participation in outdoor activities and adventure sports is a cornerstone of life in Norway and Norwegians of all ages are very keen on spending as much time as possible in the great outdoors.
By the end of the review period, wound care was already a highly mature category in which products are usually purchased on the basis that they offer optimal utility by fulfilling essential functions. This means that innovation remains limited as there is little that can be added to the value already offered by wound care, while new product launches are rare.
Over the forecast period, only limited changes are expected to be seen in the retail distribution of wound care, while the competitive landscape is unlikely to see any major transformation. Pharmacies is expected to remain the leading distribution channel for wound care throughout the forecast period and most consumers are expected to visit a pharmacy to purchase wound care as and when they need it.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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