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Company Profile

Yakult Honsha Co Ltd in Health and Wellness

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Yakult Honsha Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Yakult Honsha Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yakult Honsha Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Yakult Honsha Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Yakult’s HW sales led by fortified/functional dairy

  • Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment 2010

  • Strategic Evaluation

SWOT: Yakult Honsha Co Ltd

  • Strategic Evaluation

Key HW strategic objectives and challenges

  • Strategic Evaluation

Commitment to R&D central to maintaining Yakult’s brand image

  • Strategic Evaluation

Health and Wellness by Prime Positioning

  • Strategic Evaluation

Digestive health key to Yakult’s operations

  • Strategic Evaluation

Yakult Honsha’s probiotics opportunities beyond digestive health

  • Strategic Evaluation

Yakult’s sciences: from food to cosmetics and pharmaceuticals

  • Strategic Evaluation

Competitive Positioning

Yakult ranks 14th in HW

  • Competitive Positioning

Yakult’s problem: growth lags behind global HW

  • Competitive Positioning

The global HW competition: Kraft joins the big players

  • Competitive Positioning

The ever-fragmented global HW market

  • Competitive Positioning

Market Assessment

Global HW overview sees Yakult the big fish in Japan

  • Market Assessment

HW by category reveals Yakult’s soft drinks show growth potential

  • Market Assessment

Yakult Honsha health and wellness reliance on the Yakult brand

  • Market Assessment

Pro/Pre Biotic Yoghurt Opportunities

Yakult’s position in the world of nutraceutical trends/ingredients

  • Pro/Pre Biotic Yoghurt Opportunities

Problems continue with poor growth in the key markets

  • Pro/Pre Biotic Yoghurt Opportunities

Asia Pacific: both potential and stagnation

  • Pro/Pre Biotic Yoghurt Opportunities

Japan: land of the rising sunset for Yakult?

  • Pro/Pre Biotic Yoghurt Opportunities

Pro/pre biotic yoghurt opportunities

China’s huge potential but tough price competition

  • Pro/pre biotic yoghurt opportunities

Western Europe’s penchant for spoonable yoghurt stifles Yakult

  • Pro/Pre Biotic Yoghurt Opportunities

Latin America redressing Yakult’s poor growth in Japan and Europe

  • Pro/Pre Biotic Yoghurt Opportunities

Brazil the perfect mix of economics and marketing

  • Pro/Pre Biotic Yoghurt Opportunities

Other emerging markets

  • Pro/Pre Biotic Yoghurt Opportunities

Russia typical of the Eastern European challenge

  • Pro/Pre Biotic Yoghurt Opportunities

Non-Yoghurt Opportunities

The probiotic future

  • Non-Yoghurt Opportunities

Beverages outside of probiotics

  • Non-Yoghurt Opportunities

Dietary supplements potential unlocked

  • Non-Yoghurt Opportunities

Brand Strategy

Yakult Honsha’s product portfolio truly led by the Yakult brand

  • Brand Strategy

Yakult: the premium brand in Asia

  • Brand Strategy

Competition amongst probiotic drinking yoghurt brands

  • Brand Strategy

Competition amongst probiotic spoonable yoghurt brands

  • Brand Strategy

Operations

Yakult: from the laboratory to the door

  • Operations

Production facilities in Japan

  • Operations

Production facilities across other regions

  • Operations

Recommendations

Build the brand extend the brand

  • Recommendations

Samples

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