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Company Profile

Yakult Honsha Co Ltd in Health and Wellness

Oct 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Yakult Honsha Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Yakult Honsha Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yakult Honsha Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Yakult Honsha Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Yakult’s HW sales led by fortified/functional dairy

Key company facts

Financial assessment 2010

SWOT: Yakult Honsha Co Ltd

Key HW strategic objectives and challenges

Commitment to R&D central to maintaining Yakult’s brand image

Health and Wellness by Prime Positioning

Digestive health key to Yakult’s operations

Yakult Honsha’s probiotics opportunities beyond digestive health

Yakult’s sciences: from food to cosmetics and pharmaceuticals

Competitive Positioning

Yakult ranks 14th in HW

Yakult’s problem: growth lags behind global HW

The global HW competition: Kraft joins the big players

The ever-fragmented global HW market

Market Assessment

Global HW overview sees Yakult the big fish in Japan

HW by category reveals Yakult’s soft drinks show growth potential

Yakult Honsha health and wellness reliance on the Yakult brand

Pro/Pre Biotic Yoghurt Opportunities

Yakult’s position in the world of nutraceutical trends/ingredients

Problems continue with poor growth in the key markets

Asia Pacific: both potential and stagnation

Japan: land of the rising sunset for Yakult?

Pro/pre biotic yoghurt opportunities

China’s huge potential but tough price competition

Western Europe’s penchant for spoonable yoghurt stifles Yakult

Latin America redressing Yakult’s poor growth in Japan and Europe

Brazil the perfect mix of economics and marketing

Other emerging markets

Russia typical of the Eastern European challenge

Non-Yoghurt Opportunities

The probiotic future

Beverages outside of probiotics

Dietary supplements potential unlocked

Brand Strategy

Yakult Honsha’s product portfolio truly led by the Yakult brand

Yakult: the premium brand in Asia

Competition amongst probiotic drinking yoghurt brands

Competition amongst probiotic spoonable yoghurt brands

Operations

Yakult: from the laboratory to the door

Production facilities in Japan

Production facilities across other regions

Recommendations

Build the brand extend the brand

Samples

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