You are here: HomeSolutionsIndustriesPackaged Food
print my pages

Company Profile

Yildiz Holding in Packaged Food

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Yildiz Holding AS delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Yildiz Holding AS, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yildiz Holding AS This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Yildiz Holding AS provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Stratgegic Evaluation

Key company facts

SWOT: Yildiz Holding

Key strategic objectives and challenges

Yildiz’s expansion via business partnerships

Yildiz packaged food market presence

Competitive Positioning

Yildiz consistently outperforms global market

Competitive landscape

Acquisition- and innovation-driven growth strategies

Still highly fragmented global packaged food market

Market Assessment

Existing international foothold but further expansion needed

Geographic market mix

Versatile packaged food portfolio

Confectionery Opportunities

Confectionery: Yildiz’s most geographically diverse category

Yildiz becomes a top 10 global chocolate confectionery player

Strong presence in large/dynamically growing categories

Bakery Opportunities

Better bakery opportunities in international markets

Growth-driving trends in bakery in Turkey

Oils and Fats Opportunities

Wide category reach in oils and fats

Fragmented competitive landscape in Turkey

Oils and fats growth opportunities in Yildiz’s international markets

Brand Strategy

Over-reliance on flagship Ülker label

Ülker : Category diversification and innovation drive growth

Operations

Yildiz Holding’s operational structure

Recommendations

International expansion and intense product innovation

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!