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Yoghurt and Sour Milk Drinks

Euromonitor International publishes the world's most comprehensive market research on the yoghurt and sour milk drinks industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Dairy in Latin America

Mar 2017

With sales of USD60 billion, Latin America accounts for less than 15% of global dairy sales. That said, it is one of the fastest growing regions globally, driven mainly by cheese and fruited yoghurt. The economic downturn in several markets, most ...

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Strategy Briefing

Dairy in The Middle East and Africa

Jan 2017

With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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Strategy Briefing

Dairy in Eastern Europe

Jan 2017

Eastern Europe is the world’s second smallest dairy region, and suffers from slowing sales in the core Russian market, due to political tensions restricting trade and thus the availability of dairy products. Poland is, however, showing a good ...

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Strategy Briefing

Dairy in Western Europe

Jan 2017

2016 is the first year in over a decade when Western Europe loses its leading position in dairy to Asia Pacific, due to price pressures across distribution channels and consumers switching to alternative (novel) foods. However, dairy is set to make a...

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Country Report

Yoghurt and Sour Milk Products in India

Dec 2016

The category is dominated by yoghurt, which saw a current value terms increase of 24% in 2016 to reach INR93.2 billion. Consumers in smaller cities are shifting from unpackaged or local dairy yoghurt to packaged yoghurt, due to the latter’s greater ...

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Country Report

Yoghurt and Sour Milk Products in Denmark

Dec 2016

Over the review period, yoghurt and sour milk products suffered from the success of the Icelandic dairy product skyr (tracked in fromage frais and quark). Ever since skyr was introduced in Denmark in 2006, it recorded impressive two- or even ...

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Country Report

Yoghurt and Sour Milk Products in Indonesia

Nov 2016

Yoghurt has continued to grow in popularity among middle- and high-income consumers, particularly women, due to rising health awareness. Yoghurt is being aggressively promoted in the mass media as offering nutritional benefits and aiding digestion. ...

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Country Report

Yoghurt and Sour Milk Products in Azerbaijan

Nov 2016

Traditional sour milk products, known as ayran, dovga, and others, remain very popular in Azerbaijan. Historically, these drinks were prepared within households. However, with economic development people switched to packaged products, which helped ...

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Country Report

Yoghurt and Sour Milk Products in Georgia

Nov 2016

The local sour milk product matsoni is the most popular product in yoghurt and sour milk products and sour milk accounted for 70% of total value sales in 2016. Previously artisanal matsoni was rather popular in Georgia. Now, artisanal matsoni enjoys ...

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Country Report

Yoghurt and Sour Milk Products in Macedonia

Nov 2016

Macedonia and the Balkan region are both well-known for the high volume consumption of yoghurt and sour milk products. In 2016, yoghurt and sour milk products in Macedonia recorded retail current value sales growth of 3% to reach MKD2 billion. The ...

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Country Report

Yoghurt and Sour Milk Products in Romania

Nov 2016

Yoghurt and sour milk products continued to enjoy strong popularity, being a traditional product across the country and all income segments of the population. The sales growth in 2016 was the result of the perception of the products being healthy and...

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Country Report

Yoghurt and Sour Milk Products in Kenya

Nov 2016

As obesity rates continued to rise in Kenya, alongside diabetes and related illnesses among the urban population in 2016 the Kenyan government (through the Ministry of Health) maintained its public health awareness campaigns towards the end of the ...

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Country Report

Yoghurt and Sour Milk Products in Bulgaria

Nov 2016

At the end of the review period, consumers switched their preferences back to the most typical full-fat yoghurt products. New products following the traditional recipes from the past are becoming popular again – yoghurt with cream, from goat, buffalo...

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Country Report

Yoghurt and Sour Milk Products in Hungary

Oct 2016

Yoghurt and sour milk products performed well in Hungary in 2016 thanks to several factors. Retail value and volume growth were driven by lifestyle trends, as consumers focused more on health issues and general wellbeing. Average shoppers were ...

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Country Report

Yoghurt and Sour Milk Products in Poland

Oct 2016

Demand for healthy food stimulated the growth of yoghurt and sour milk products, as this category widely offers healthy snacks, often without artificial ingredients and with additional vitamins, nutrition and extra features. Poles followed the trend ...

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Country Report

Yoghurt and Sour Milk Products in South Africa

Oct 2016

New dairy legislation R260 was introduced by the Department of Agriculture, Forestry and Fisheries towards the end of the review period, with this coming into effect in March 2016. This legislation focuses on the classification, packing and marketing...

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Country Report

Yoghurt and Sour Milk Products in the United Arab Emirates

Oct 2016

The sustained rise in health awareness among consumers continues to underpin the growth in popularity of products that are perceived to be healthy alternatives such as fruited yoghurt. Local consumers increasingly adopt these fruited yoghurt products...

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Country Report

Yoghurt and Sour Milk Products in Brazil

Oct 2016

Although still a niche area, on-the-go versions of products are becoming more important within the category of yoghurt and sour milk products with Danone´s launch of Activia Café da Manhã (Activia Breakfast). The product comes mixed with cereals and ...

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Country Report

Yoghurt and Sour Milk Products in Uruguay

Oct 2016

In 2016, the competition in yoghurt remained fierce and small companies like Claldy, Granja Pocha, Calcar, Noliman and others continued to push for room, especially in the large drinking yoghurt subcategory. This contributed to faster increases in ...

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Country Report

Yoghurt and Sour Milk Products in Japan

Oct 2016

Retail sales of yoghurt and sour milk products increased by 3% in current terms in 2016, rising to ¥995.6 billion. Growth was due to increasing demand relating to the health benefits of yoghurt. There is strong awareness of the health benefits of ...

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