Yoghurt and sour milk products will register muted constant value growth over the forecast period. That being said, inflationary pressures should ease and as a result, prices should stabilise for yoghurt, which is mainly imported and is particularly vulnerable to inflationary pressure.
Health and wellness are growing trends in yoghurt and sour milk products. In particular, consumers are looking for natural ingredients and high fruit content to replace sugar.
The main driver of value sales over the forecast period will continue to be competitive pricing. As such, discounts and promotions will continue to be a key driver of volume sales.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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