Over the forecast period yoghurt and sour milk products in Norway is predicted to see retail volume sales turn slightly positive from 2025, despite the intensifying competition from plant-based yoghurt alternatives. Growth will continue to be led by drinking yoghurt, and the overall category will increasingly benefit from greater investment in innovation, the multifaceted applications of natural yoghurt in food preparation, and its products’ natural alignment with health and wellness trends.
As health and wellness trends continue apace, they will continue to have a major impact on development and innovation in yoghurt and sour milk products. At the same time, players are increasingly focusing on augmenting purchase volume and diversifying target consumer segments.
In the evolving retail landscape, e-commerce is slated to spearhead growth. While the channels’ trajectory is expected to moderate when compared to the pandemic-influenced period, it remains robust.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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