Yoghurt is a foodstuff enjoyed across many age groups, but each age group has a difference preference. For example, children prefer sweet yoghurt with appealing flavours (eg strawberry), while adults may tend to prefer plan and functional yoghurt for health reasons.
Sour milk products see negligible sales in Thailand. Whilst such options are deemed to be healthy for the digestive system, they are also perceived as having a high level of sugar.
Yoghurt and sour milk products is a category hit hard by rising costs for raw materials and ingredients, labour and logistics, and manufacturers are facing difficult decisions regarding their unit prices. Within this context, Yakult was forced to increase its prices for the first time in a reported 11 years, due to these inflationary pressures.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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