Yoghurt is poised for a promising performance, with strong retail volume and value (constant 2023 prices) growth projected over the forecast period. On the other hand, sour milk products is set to remain negligible, although there is the potential to tap into the health and affordability factors driving yoghurt.
Innovation is set to remain a key sales driver in the category in the forecast period. Consumers in Vietnam are generally willing to try new flavours and/or new variants.
Yoghurt is experiencing fast retail volume and value sales growth, making it an increasingly attractive category for investors. The category is held to offer ample room for expansion.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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