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Company Profile

Yum! Brands Inc in Consumer Foodservice

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Yum! Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Yum! Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yum! Brands Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Yum! Brands Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Key Findings

Key company facts

China drives Yum! Brands’ growth also in 2012

SWOT: Yum! Brands Inc

Key strategic challenges and objectives

Operating structure

Competitive Positioning

Strong growth in China, divestments lead to sales decline in US

McDonald’s widens the gap to global CFS competitors

Yum! Brands continues to leverage its emerging market presence

Chained growth driven by convenience, premium positioning

In developed markets new share must be taken, not just earned

In emerging markets, accessibility and appeal are keys to growth

American chains lead the way in p izza CFS

Market Assessment

Asia Pacific and Latin America drive global CFS growth

Asia Pacific to become largest fast food market by 2016

Fast food: Two-tiered strategy now key in all markets

Fast food: Two-tiered strategy now key in all markets (2)

Asia Pacific and Latin America to drive global pizza CFS growth

Category and Geographic Opportunities

Emerging markets Yum! Brands’ growth engine

Growth concentrated in Asia Pacific, North America, Latin America

China: “Best restaurant growth opportunity of the 21 st century”

Yum! Brands in China: Strategic objectives and challenges

China: Local chains core part of Yum! Brands’ strategy

India: Yum! Brands’ next big opportunity

Opportunities across Southeast Asia

Yum! Brands set to capitalise on Russian growth opportunity

Macro pressure in Europe

France and Germany strategic growth markets for KFC

Strong competition in US fast food

Focus on value in competitive US p izza CFS category

Ambitious expansion plans in Africa

Brand Strategy

Global presence but US and China account for 60% of total outlets

Three core brands

KFC growth driven by international markets

Taco Bell: Becoming better and more relevant

Pizza Hut: Focus on emerging markets, value and smaller outlets

NPD Examples 2011/2012

R ecommendations

Key recommendations

Samples

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