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Company Profile

Yum! Brands Inc in Consumer Foodservice

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Yum! Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Yum! Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yum! Brands Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Yum! Brands Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Mixed results in 2011

  • Strategic Evaluation

SWOT: Yum! Brands Inc

  • Strategic Evaluation

Key strategic challenges and objectives

  • Strategic Evaluation

Operating structure: Franchise model

  • Strategic Evaluation

Three-pronged distribution and supply strategy

  • Strategic Evaluation

Competitive Positioning

US drags down Yum! Brands’s global performance

  • Competitive Positioning

Yum! Brands: Second in value but first in outlets

  • Competitive Positioning

Competitive positioning

Independents dominate FSR, chains highly successful in fast food

  • Competitive positioning

McDonald’s leads global fast food: But not in key China market

  • Competitive positioning

Market Assessment

Emerging markets will drive global CFS growth

  • Market Assessment

Positive outlook for fast food

  • Market Assessment

Pizza consumer foodservice returns to positive growth

  • Market Assessment

Category and Geographic Opportunities

Emerging market opportunities

  • Category and Geographic Opportunities

Strongly positioned in China

  • Category and Geographic Opportunities

Yum! Brands China: Key areas of competitive strength

  • Category and Geographic Opportunities

KFC’s growth strategy in China

  • Category and Geographic Opportunities

Yum! Brands meets Chinese demand for local favourites

  • Category and Geographic Opportunities

Local cuisine continues to dominate China’s CFS market

  • Category and Geographic Opportunities

India a long-term growth market

  • Category and Geographic Opportunities

Strong competition but major opportunities in underdeveloped India

  • Category and Geographic Opportunities

Russia also a focus market for Yum! Brands

  • Category and Geographic Opportunities

Ambitious expansion plans in Africa

  • Category and Geographic Opportunities

Yum! Brands aims to extend its geographic reach in Africa

  • Category and Geographic Opportunities

France an important growth market in Western Europe

  • Category and Geographic Opportunities

Yum! Brands faces some problems in US fast food

  • Category and Geographic Opportunities

US fast food a highly mature and competitive market

  • Category and Geographic Opportunities

Improved performance in US Pizza CFS

  • Category and Geographic Opportunities

Brand Strategy

Streamlined brand portfolio following divestments

  • Brand Strategy

Yum! Brands outlets across the world

  • Brand Strategy

Three core brands

  • Brand Strategy

Pizza Hut brand recognisable worldwide

  • Brand Strategy

Pizza Hut NPD 2010/2011

  • Brand Strategy

KFC growth driven by international markets

  • Brand Strategy

KFC NPD 2010/2011

  • Brand Strategy

Taco Bell expands internationally

  • Brand Strategy

Recommendations

Key recommendations

  • Recommendations

Samples

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