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Company Profile

Yves Rocher SA in Beauty and Personal Care

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Yves Rocher SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Yves Rocher SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yves Rocher SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Yves Rocher SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Key company facts

Limited exposure to emerging markets

Product positioning is now commonplace

Geographic narrowness must be addressed

Financial assessment

New media helps to offset lack of competitive scale

SWOT: Yves Rocher SA

Key strategic objectives and challenges

Competitive Positioning

Global BPC ranking

Weakness in emerging markets hits Yves Rocher ranking

Western European strength is global weakness

Perfect storm for Yves Rocher in Western Europe

Reconstruct the sales model for core markets and new ones

Market Assessment

Skin care primary opportunity, but need to widen target consumers

Looking beyond Europe

Geographic and Category Opportunities

Western Europe still fits company offer

France: Key market for Yves Rocher

Eastern European growth offsetting trouble elsewhere

Increase consumer access to brand in Russia

Add value to protect share in Russia

Yves Rocher limited to fringe Asia Pacific Markets

Operations in India and China lack scale

Greater global segmentation may support growth

Brand Strategy

Yves Rocher : The principal brand

Promotional offers and gifts underpin brand marketing strategy

Operations

C ompany’s operations in France and Ireland

Non-store operations supporting development

Recommendations

Reduce dependency on western markets

Samples

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