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Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part II

111 pages, Mar 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The development of the smart connected home will face many hurdles, not least the incredible scale and complexity involved in getting all its constituent parts to operate in unison. That said, the rewards for injecting “soul” into what are still currently very much mundane domestic tasks are potentially vast, but will require system thinking. AI is coming to tie this all together, offering both unparalleled levels of opportunity as well as challenges: It is about riding the wave or being wiped o

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Connectivity

The complexity across protocols, industries and brand players make compatibility the key ingredient for any capability in smart home. AI should be a rescuer on this, but there are signs that AI may cause as many collaboration issues between brands as it solves.

E-Commerce

Smart Home is no exception to the usual rules on MDA; the emotion is not in the device, the emotion can be found in consumer relationships and caring about what goes INTO the device, whether it is food or clothing. The systems around these wider aspects provide the fertile ground for strategic planning.

Analytics – Machine Learning

The computing power and support infrastructure for smart home, smart grid, smart cities and aging in place welfare are all coalescing, and we are seeing real use cases for large scale infrastructure AI insights from players like IBM Watson. Strategy and logic in mainframe computer structures are surpassing human level for AI. Creativity remains out of reach at this time.

Analytics – Cloud Analytics

The driving algorithms are DNNs and CNNs. There are signs that cloud based consumer facing AI is part way through its next progress on the journey towards near human intelligence, in the form of VIV (now owned by Samsung). There are real-life uses happening now for DNNs/CNNs creating profit. This is growing now.

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INTRODUCTION

Scope

Connected Smart Home Introduction : This Series of Briefings

About these briefings

A snapshot of the connected smart home topics - Part I

Elements of the Progress Model

Recent reports on smart connected home

Euromonitor International’s connected home progression model

Our progress model predictions circa 2015

Focus on Connectivity

Connectivity and replacement

UK example: A slow “dash” to smart home appliances

Platform compatibility (and inter-industry needs)

16 major categories

The next layer of complexity: Communication protocols

Protocol: Lingua franca

17 protocols and counting (circa Jan 2017)

Protocol complexity

Protocol compatibility and the scale issue

A matrix of extreme complexity

Protocol compatibility and the scale issue

Protocol compatibility and partner alliances

“Death of a sales pitch”

Paying lip service to collaboration; planning for domination

Are smart home legislation and forced standards an inevitability?

Touching on brand politics and internal pressure

The need for differentiation

“You’re out of there”: Protecting against substitution

Is AI riding to the rescue? Or is it instead a raid?

Focus on E-Commerce

Connections and monetisation

How to “engineer” humanity in the smart home, via technology

An experiential “grudge match”

Finding the positive emotion: Influencers in the laundry process

Finding the positive emotion: Influencers in the Cooking process

Finding the positive emotion: Push gives way to pull

Finding the positive emotion: Partners as “emotional influencers”

Integrating to release the whole

The wrong type of interest free

The future of home “systems” that orchestrate domestic processes

Focus on E-Commerce: The Healthy Eating System

Why is a “Healthy Eating System” needed? As opposed to what?

Average UK household food-related expenditure in 2016

Global obesity epidemic

The healthy eating system influencers

Healthy eating appeal has been evident for years

Smart connectivity getting embedded into healthy eating

Hello Fresh and Mykie at Bosch’s IFA 2016 Keynote

A glimpse into the future of connected healthy food

What was different this time?

What Hello Fresh brings, when combined with Home Connect

Hello Fresh inside BSH’s Healthy Eating S ystem

What such an alliance implies for grocery and food retail?

Developed market health trend

Emerging market health trend

Social cooking

The healthy eating system influencers: Social m edia s haring

The healthy eating system influencers: Social media sharing

Impact: Major domestic appliances (MDA)

Impact: Grocery retailers

Impact: Consumer foodservice in the home

Focus on E-Commerce: The fabric care system

What happens now lays seeds for a 2021 and beyond

Average UK household apparel related expenditure in 2016

The fabric care s ystem influencers

Finding the emotion…it has always been about the clothes, stupid

Early solutions have issues…it is a pale shadow of what is to come

Key business models so far in the connected fabric c are s ystem

Bring forth the p ersonal on-line clothes stylist

The connected Fabric Care S ystem so far

Too much cost and hassle? “Fashion care” must solve this

Focus on Analytics

Focus on Analytics: Machine Learning

Machine learning

Man versus machine 1997: Chess

Man versus m achine 2011: Jeopardy

Man versus m achine 2016: Go

The era of artificial intelligence: “Today” rather than “tomorrow”?

Cognitive computing (AI) and machine learning

Design led IoT

Focus on Analytics: Machine Learning – Design Led IoT

Two major implications for IoT within human design systems

Value added by responsive and iterative physical product design

Panasonic’s smart city design projects

Fujisawa Sustainable Smart Town (SST)

Fujisawa Sustainable Smart Town (SST): From rendering…

…to a new reality

IoT user data insight as a brand service

Focus on Analytics: Machine Learning – Service Led IoT

Service led IoT

IBM focuses on three ways IoT will create new service experiences

Connection-led IoT

Focus on Analytics: Machine Learning – Connection Led iot

Data and support for ageing-in-place

Focus on Analytics: Cloud Analytics

AI phases and how DNN/CNN algorithms fit into the picture

Singularity? Make mine a double

Focus on Analytics – Cloud Analytics

To make anything out of big data, we need DNNs and CNNs

Convolutional Neural Nets are for: 1) Natural language learning…

Convolutional Neural Nets are for: 2) Facial and image recognition

An example of DNNs at work, with British Gas

This would be a risky business without having disaggregation

Review

A snapshot of the connected smart home topics - Part II

To Follow in Part III

Fragmented smart home ecosystems

Selected highlights

To Follow in Part IV

New ownership models

Selected highlights

Why buy this report?

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Megatrends

Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part II

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Connectivity

E-Commerce

Analytics – Machine Learning

Analytics – Cloud Analytics

Want to find out more about this report?

Table of Contents

INTRODUCTION

Scope

Connected Smart Home Introduction : This Series of Briefings

About these briefings

A snapshot of the connected smart home topics - Part I

Elements of the Progress Model

Recent reports on smart connected home

Euromonitor International’s connected home progression model

Our progress model predictions circa 2015

Focus on Connectivity

Focus on Connectivity

Connectivity and replacement

UK example: A slow “dash” to smart home appliances

Platform compatibility (and inter-industry needs)

16 major categories

The next layer of complexity: Communication protocols

Protocol: Lingua franca

17 protocols and counting (circa Jan 2017)

Protocol complexity

Protocol compatibility and the scale issue

A matrix of extreme complexity

Protocol compatibility and the scale issue

Protocol compatibility and partner alliances

“Death of a sales pitch”

Paying lip service to collaboration; planning for domination

Are smart home legislation and forced standards an inevitability?

Touching on brand politics and internal pressure

The need for differentiation

“You’re out of there”: Protecting against substitution

Is AI riding to the rescue? Or is it instead a raid?

Focus on E-Commerce

Focus on E-Commerce

Connections and monetisation

How to “engineer” humanity in the smart home, via technology

An experiential “grudge match”

Finding the positive emotion: Influencers in the laundry process

Finding the positive emotion: Influencers in the Cooking process

Finding the positive emotion: Push gives way to pull

Finding the positive emotion: Partners as “emotional influencers”

Integrating to release the whole

The wrong type of interest free

The future of home “systems” that orchestrate domestic processes

Focus on E-Commerce: The Healthy Eating System

Why is a “Healthy Eating System” needed? As opposed to what?

Average UK household food-related expenditure in 2016

Global obesity epidemic

The healthy eating system influencers

Healthy eating appeal has been evident for years

Smart connectivity getting embedded into healthy eating

Hello Fresh and Mykie at Bosch’s IFA 2016 Keynote

A glimpse into the future of connected healthy food

What was different this time?

What Hello Fresh brings, when combined with Home Connect

Hello Fresh inside BSH’s Healthy Eating S ystem

What such an alliance implies for grocery and food retail?

Developed market health trend

Emerging market health trend

Social cooking

The healthy eating system influencers: Social m edia s haring

The healthy eating system influencers: Social media sharing

Impact: Major domestic appliances (MDA)

Impact: Grocery retailers

Impact: Consumer foodservice in the home

Focus on E-Commerce: The fabric care system

What happens now lays seeds for a 2021 and beyond

Average UK household apparel related expenditure in 2016