100% Home Delivery/Takeaway in Australia

PROSPECTS

Technology will remain growth driver

Innovation and the use of technology in the ordering, delivery and payment processes is likely to continue to drive growth in 100% home delivery/takeaway. The added convenience offered by food-delivery apps and online ordering platforms will continue to encourage consumers to favour online ordering instead of takeaway orders in-store or over the phone.

Competition will increase

Third party online food delivery companies and food aggregators such as UberEats, Deliveroo, Foodora and MenuLog are expected to continue gaining traction, as they increase their number of signed-up foodservice operators. Restaurants will continue to demand these services as the cost of staying out of the online ordering market continues to increase.

Digital channels will continue to change the foodservice

Growth of operators through digital channels will continue to impact the physical space of foodservice. More efforts to respond to the growing number of online orders and deliveries are expected.

COMPETITIVE LANDSCAPE

Domino's Pizza Enterprises leads in 2017

Domino's Pizza Enterprises remained the leader within 100% home delivery/takeaway in 2017. Product innovation such as the introduction of the Thickshakes range, the New Yorker-style pizzas, the first dessert pizza, and the introduction of ingredients such as vegan cheese and avocado were key drivers of Domino’s success.

Pizza operators remain relevant through extended menus

Pizza was the most popular delivery product in 100% home delivery/takeaway in 2017 with the top three companies operating in the pizza channel. Despite increasing competition from food aggregators and online delivery, pizza operators in Australia maintained their relevance through innovation, with numerous product launches.

Franchise industry facing a crisis in confidence

Franchising continued to be the preferred business growth model for local and international business in Australia, with the largest 100% home delivery/takeaway companies using it locally, including Domino's Pizza Enterprises, Pizza Pan Group and Retail Food Group. Despite the rapid expansion these businesses achieved, in 2017 this model’s transparency was called into question when the media exposed major cases of non-compliance within the industry, with franchisees failing to comply with minimum wage rates, penalty rates, and pay-slip and record-keeping obligations.

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